Metrics

Bounce rate

Bounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website.

Conversion

A conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link.

Conversion Rate

20/09/2022
Kelly H
Metrics

A conversion rate is the percentage of visitors that take a desired action on your site.

CPM

20/09/2022
Kelly H
Metrics

CPM, or Cost Per Mille, is an important metric for online advertisers. Use it to work out the ROI of your projects and to hone your marketing prowess.

CTR (Click Through Rate)

16/09/2022
Kelly H
Metrics

Click-through rate (CTR) is the measure of how many clicks an advertisement or link receives from its viewers.

Cumulative Layout Shift (CLS)

20/09/2022
Kelly H
Algorithms, Metrics, On-page, SEO, User Experience

Cumulative Layout Shift (CLS) is a Google Core Web Vitals performance issue that can be detected by Google PageSpeed Insights.

First Contentful Paint (FCP)

13/09/2022
Kelly H
Algorithms, Metrics, On-page, SEO, User Experience

Google's First Contentful Paint metric takes an average of the time until the browser displays something to the user.

First Input Delay (FID)

14/09/2022
Kelly H
Algorithms, Metrics, On-page, SEO, User Experience

First Input Delay measures the time between the user's initial input and when they see the result of that action on screen.

Google Analytics Tool

Google Analytics is a free service offered by Google that generates detailed statistics about website traffic.

Google Juice

Google juice is a term used to describe the ranking power a website has.