With all the Google updates cracking down on "black hat" techniques, making sure you build your site the right way is more important than ever. While many people are looking to spam 1000's of back links to their site every day, this is a sure fire way catch Google's attention in a negative view.
Stick with these 3 tried and tested site-building techniques to raise up Google's organic rankings quickly; with the main goal of maintaining your rankings no matter what new update Google rolls out in the coming year.
1. Original Content
Google LOVES original content. While you may get away with spinning some articles, you realistically need to write your own content. Gone are the days of keyword stuffing an article, what you should be aiming for now is using a specific keyword once or twice in an article; and that's it.
After using the specific keyword you are aiming to rank for a few times, simply write a quality article providing value. Make sure the content you are creating is 100% unique. Again spinning articles is not recommended.
I also have seen many sites try to copy and paste articles from other websites, then attempt to change out a few words here and there. Again this may work, it may not; but why would you even risk having your site put on Google's blacklist just to save yourself 30 minutes of work.In the end, it's very simple; if you do the work yourself, Google will reward you. If you try to take a shortcut, there is a pretty high chance Google will catch on to your little tricks and that website / account is going to be hit hard in page ranking value. If you really feel like testing your luck, go ahead and try spun articles or barely reworded content, but just know these sites probably will not last longer than 3-6 months before getting Google slapped!
Another thing that Google has really cracked down on, is spammy looking back-links. Before sites could simply pay to have hundreds, if not thousands, of back-links added to their specific site daily; all with the goal of shooting up the Google rankings. The back-links were used to tell Google that this site was reputable, and the sheer quantity of back-links was used to help newer aged domains attempt to gain the same reputability as sites that have been around for a few years.
The goal now when adding back-links is to make it look as "natural" as possible to Google. Make sure that you are manually adding your back-links and not directing your anchor text all to the same webpage. Spread out the anchor text linking back to your site, to all of your different pages; as this looks a lot more "natural" to Google.
Also try to make sure your back-links are coming from a similar website. Remember getting a single back-link form a site inside of your particular niche will give you more SEO juice and authority, than 10 back-links to Joe's Hamburger Shack (a site started 3 months ago). If you are selling home electronics, and 90% of your back-links are coming from "How to make money online" sites, Google will frown upon this.
The last thing to remember when dealing with back-links, is that a single back-link of high quality, is worth more than 100 back-links of low / spammy quality. Getting back-links on .edu sites is a great asset when Google is scouring through your site, as .edu sites are usually held in high regard in Google's eyes.
3. Buying an aged domain
For my last point, I did want to throw in a little trick to speed up your SEO rankings. Now Google's current update does NOT harm site owners who purchase aged domains, and I personally cannot see how they ever will.
By buying an aged domain, you are purchasing a site that has expired. The beauty of this is, is that this usually goes to auction format, and you can get a decently low price on the domain. But the main reason you want this aged domain, the back-links!
Now the age of the domain will definitely help in rankings, but your goal here is to look at the back-links this expired domain has, before purchasing. In some cases you can find domains that have expired and now have 150 .edu / .gov back-links pointing back to them.
This is where you need to be creative, since you CANNOT change the domain name when buying expired domains. So if I were to buy a site like www.daT.com, I would need to adapt my ideas around this site. I would turn this domain into a travel blog, called Dream, Act, Travel! Again you have to be creative, but if you just think for a few minutes I'm sure you can come up with other great options for this site.
Stick to these methods, and keep your site "white hat." Google will be coming out with another update soon, and it would be a shame to get hit with the dreaded Google Slap by simply ignoring the information provided here. There is an additional case study which sings from the same hymn sheet, which confirms our findings if you would like some more information.