Why Does Your Business Need an Online Review Checker Tool?
As a modern business, online reviews are crucial as they directly impact not only your brand reputation but also your visibility online, as Google and other popular search engines use public opinion as one of their main ranking factors.
Although you may have heard the old saying “there is no such thing as bad publicity”, this simply isn’t true when running a successful online business. Of course, this doesn’t mean that one or two bad reviews will ruin your business, but it does mean that you need to stay on top of your reviews and respond to them as and when needed.
However, we do understand that monitoring reviews across multiple platforms can be logistically impossible for some businesses, which is where an online review checker tool that allows you to make a reputation check comes into play. Enabling you to keep track of every single review written about your business, an online review tool can help ensure that your website thrives in rankings, enjoys maximum online exposure, and sees an increase in sales.
Reviews Provide Market Intelligence
Whether you are looking to launch a new product or service or make changes to your existing ones to better suit your target audience, reviews can help you to understand exactly what your customers want from a product or service.
By using an online review checker tool, you can find out your customers’ purchase interests and pain points and check business reputation, which can help you make better decisions moving forward.
Reviews are Enjoyed by Customers
Product reviews and social media updates heavily influence online purchasing decisions, with comparison sites becoming increasingly popular across all industries. To make the most out of your customer reviews, you need to have an online review strategy that includes monitoring all your current reviews.
It is also important to remember that customers are not just reading reviews on Google. Many also use the likes of Amazon and eBay to research a product and find out what other people have to say about it before they decide whether or not to make a purchase.
Reviews Boost Brand Visibility & Ranking
Good reviews can help to boost brand awareness, increase your visibility online and help you to enjoy higher rankings on SERPs. In fact, Google lists reviews as the third most important factor when it comes to ranking websites.
Furthermore, through the use of user-generated content, you can boost your organic traffic and your overall credibility.
Reviews Drive Conversions
Although we may not be able to say that positive online reviews directly increase conversion rates, they do work hard to validate your business and enhance trust in your brand and the products or services that you provide – both of which play an important part in a customer’s purchasing journey and ultimately, their purchasing decision.
It is important that you pay close attention to your star ratings as if your competitors all have 4- and 5-star reviews and you only have 1 or 2 stars, your click-through-rate will be lower and, in turn, your ability to rank.
How Does an Online Review Checker Tool Work?
Although each online review tool is different, a few fundamentals should remain the same for each of them.
An online review checker tool should:
- Check how many reviews you have on each review platform
- Check how many reviews have been left within a set period of time
- Check how many positive reviews you have
- Check how many negative reviews you have
- Monitor the wording and texts used to talk about a product
- Determine whether the reviewer has a review history and a ranking
- Check how much detail is given within each review and how much influence they hold
- Check to see if your reviews make sense
- Identify reviews that have been specifically created to defame your business or a particular product
- Identify fake reviews
How to Choose an Online Review Checker Tool
Although you might prefer to check your reviews manually, there will come a time, if you have not reached this point already, when it is not feasible for you to read and respond to each online review of your business by yourself or even with the help of your team.
However, rather than just leaving the scary world of online reviews to their own devices, an online review checker tool can do all the leg work for you.
Here at Click Intelligence, we are currently in the process of creating the ultimate Online Review Checker tool that promises to streamline the entire review process and help you to effectively manage your online reputation.
Using a combination of our SEO knowledge, technical ability, and experience in social proof, we can help you to build a comprehensive collection of positive online reviews that work hard to enhance credibility in your business, boost your rankings and increase your overall sales figures.
In the meantime, if you want to get started checking your reviews online now, the Citation Builder Pro Online Reviews Checker can be trialled for free and used to generate a report of reviews for your business across several popular review sites.
Why Choose Click Intelligence to Manage Your Online Reputation?
As well as our Online Review Checker tool that is in the making, we also offer a bespoke online reputation management service as part of our overall digital marketing strategy. Not only can this help you to monitor and manage your existing reviews, but it can also help you to gain better reviews in the future.
Our SEO team can also maximise your online reviews’ exposure, placing them in front of the right people at the right time, which will improve your rankings on SERPs and encourage new customers to try your brand.
How Our Online Review Checker Tool Can Help You
Whether you have been hit with a succession of negative reviews which you either don’t have the time or know-how to respond to, you want to make the most out of your positive reviews and ensure as many people see them as possible, or you simply want to keep track of your customer feedback, our Online Review Checker tool is exactly what you need.
Watch this space for free and unlimited access to our new Online Review Checker tool or, for immediate help with monitoring and promoting your reviews, get in touch with our talented team of SEO experts here today.
