Link Building for B2B

You need a strategy that will help boost your pages so that they’ll rank higher in Google’s search results, making you more likely to get organic traffic. Outreach is potentially the most vital element in a good strategy as it allows you to introduce your brand to a wider audience while also being placed on high authority websites which can improve your domain authority on Google.

Link building is a long-term investment for your brand and takes so long because of the multiple steps in place to ensure that it’s done properly. Our experts conduct thorough research of your industry, keywords and competitors to craft a bespoke strategy that works for your website, before implementing a well-planned execution phase where our outreach team builds relationships with influential journalists, bloggers and editors to host your links. Our skilled team of writers create engaging content to gain trust in the SERPs. Even after that you may only start noticing results 8-10 weeks after the links go live.

To beat out your competitors, you’ll need to build more quality links than what they have. It’s key to bear in mind that link building is a continuous endeavour for your brand and you want to continue to build links to your webpages indefinitely, as the more valuable links you have, the better your website authority will be and the more likely you’ll be to rank higher up on Google search results.

This may be because their links are either from highly influential sources or because their links target more suitable keywords. Although quantity is important when building links, you want to also ensure that they’re high quality. We do this by using placement sites of high authority and by targeting competitive keywords.

There’s no specific number of links that you need, as each keyword and search result will be different. However, as a rule of thumb, if you have more quality links than your competitors that link from reputable sources, then you should in theory rise up the ranks and get your business on that lucrative first page.

If your competitor ranks higher than you on your targeted search results, chances are they have more quality links than you and, crucially, are always adding more. We can conduct analysis to learn exactly how many links they have, as well as many other things.

Domain authority describes a websites relevance for a specific niche or industry by measuring the strength of the entire domain and all the pages within it. Page authority is used to describe how strong a single page is on a website in terms of predictive ranking.