How to Rank Higher on Google Maps in 2025

All businesses want to be as visible as possible online to attract and retain more customers. One of the best ways to manage this is by ranking higher on Google Maps.

It is one thing to add a business in Google Maps (which is, of course, important), but it’s entirely another to rank higher for your specific area. The higher your ranking, the more consumers will interact with your business and become paying customers. It’s an extremely powerful tool for this purpose, especially considering that over a billion people use Google Maps every single month. That’s a lot of potential traffic.

Knowing all of this, you may be asking yourself: how to improve my Google ranking? Is a Google My Business management service worth it? In this guide, learn about boosting your local SEO by ranking higher on Google Maps in 2025.

Ensure Your Business is On Google Maps

Before anything else, ensure your business is actually on Google Maps! Consumers won’t be able to find you as easily if you are not, and you could be missing out on multiple potential customers. It is super simple – you just need to go to the Google Maps website or app, search for your business’s address, click “add a missing place”, and then add the appropriate information. This is one of the easiest ways to perform local SEO optimisation. Plus, you can add more than one location on Google Maps if necessary.

Optimise Your Google Business Profile

The next step of Google Maps SEO is optimising your Google Business Profile, which contains all the information consumers will see about your business when searching. To do this, you’ll need to sign in to your Google Business Manager.

There are several things to cover here. First, and arguably most importantly, ensure your NAP (name, address, and phone number) is consistent across the board. To manage this, find all local citations of your business and ensure they all contain the same information as your Google Business Profile.

Another way to optimise SEO for Google Business Profile is by writing a high-quality description of your business. What type of products or services do you sell? Be as descriptive as possible while also being succinct (many consumers will scan this description). Also, incorporate relevant keywords into the description.

Google Business Profile images and videos also go a long way for optimisation. People like visuals; adding high-quality images to your profile will make your business more trustworthy and engaging while ensuring you rank higher on Google Maps.

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Advertise on Google Maps

A powerful way to rank higher is by using Google Maps advertising. These local ads will help you reach more local consumers, driving more customers to your business. You will need to pay for these local ads, but many businesses find the cost more than worth it because of the higher visibility they receive on Google Maps. Once you have Google Map ads up and running, monitor their success by reviewing their click history.

Use Relevant Local Keywords

You may know that high-quality written content works well for boosting traffic to your website, and the same is true for Google Maps ranking. The key here is to use relevant, local keywords in your content. Knowing which keywords to incorporate will make your Google profile more visible, whether you’re posting about an upcoming event or promotion. Performing local SEO keyword research is helpful here.

Reply to Google Reviews

You want to show Google you are a responsive, proactive business to rank higher. At the same time, you want to show customers that you are trustworthy. There is one way of managing both of these things at once – by responding to Google reviews. Whether you receive a positive, negative, or middling review, respond professionally, showing that your business is striving to improve.

Of course, in order to respond to Google reviews, you must receive reviews in the first place (the more positive reviews you have, the higher you’ll be listed, too). You’ll need to actively ask your customers for reviews while making it super simple for them to do so.

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Keep Your Hours Up to Date

One thing that many Google Maps local businesses fail at is keeping their opening hours up to date. It is incredibly important, though – you do not want a customer showing up to your business premises only to find you are closed. They might even leave a negative review!

To avoid confusion, keep your hours updated at all times. If your hours change during certain holidays like Christmas or Easter, make that information known on Google Maps.

Final Thoughts

Google Maps should be a major focus for any business looking to boost local search marketing. Billions of people use Google Maps, and you do not want to miss out on that traffic.

Are you struggling to manage SEO on your own? Are you interested in a Targeted Award-Winning Local SEO Campaign? At Click Intelligence, we offer effective SEO management services that provide tangible results. Our expert team understands the ins and outs of keywordKeywords are the words and phrases that potential customers might search for to find your business. rankings, technical SEO, link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs., and content optimisation – plus, we always keep up to date on Google’s ranking factors. Get in touch today to learn what our team can do for your business!