What is an SEO Reseller?
SEO is becoming a very recognizable term for many business owners. With thousands of articles and success stories floating around on the internet about how SEO can improve their ranking position, web traffic, conversion rates, and trust, they will naturally seek ways to get started on an SEO campaign as soon as possible.
What is the result of more businesses wanting to reap the rewards of SEO? Your clients might ask you to include SEO within their marketing campaigns or while you are building up their website. However, as a digital marketing business that doesn’t currently sell SEO, you might panic that your client will look elsewhere, taking their custom with them. Of course, you could try offering the services yourself, but SEO requires expert knowledge of the different areas. Trying to do it yourself could result in extremely unhappy clients, bad reviews, and a negative impact on your own reputation, which is not ideal.
SEO will also take up a considerable proportion of your time to train yourself or other team members and carry out the services. Considering as well that you will need to keep yourself updated with any major SEO updates, you will quickly learn that offering the services yourself isn’t the most viable option.
This is where an SEO reseller steps in. An SEO reseller is a company (sometimes a person) that specializes in SEO, offering services to other agencies looking to outsource their SEO. Quite often, they will also offer their services to their own clients. Outsourcing your SEO to an expert like this will mean you won’t need to worry about understanding how the search engines work or what they are looking for, but you will still be able to offer and deliver outstanding work and results. Why? Well, as experts in the industry, an SEO reseller will know which SEO campaign is right for your clients without you needing to do any of the work. Many will already have great relationships with bloggers and webmasters across the web for high domain authority sites, as well as a team of expert copywriters, SEO experts, and more ready to help.
What is white label SEO?
You might have heard the term SEO reseller before, but another common name is associated with it: white label SEO. White label SEO is also known as a private label and is a term that informs you that any SEO work that the SEO reseller offers allows you to have your brand name “or label” associated with the work instead. You can think of white label as a partnership between two companies. The SEO reseller partners with you to provide the white label SEO services, enabling you to offer this as part of your services.
Types of SEO Reseller
There are several types of SEO reseller services that you could offer your clients. Ideally, you should find an SEO reseller, like us, that provides all of the following to ensure that you can offer multiple clients just what they need. This section of the guide will take you through the different types of SEO reseller services.
Link Building
One area of SEO that takes precedence is link building. Therefore, it is one of the more commonly found SEO reseller services you will encounter when looking for the ideal partner. This SEO strategy frequently changes, and many techniques can be utilized. However, one core aspect of link building that hasn’t changed is the importance of it. If a business wants to thrive online, then link building is a must.
What is link building?
Link building is the process of building up hyperlinks to your own (or in this case, your client’s) site from third party sites to increase traffic and spread online visibility. These links are sometimes referred to as backlinks or external links. The links are included within high-quality content that is relevant to both the third-party site and the client’s own page. Although this may sound easy in theory, in practice, link building takes an enormous amount of time to do it well, with plenty of aspects playing their role for success.
Why is it important?
Although the giant in the search engine world, Google, has more than 200 ranking factors in their algorithms, they have confirmed that links and high-quality content are two of the three most important factors to be getting right. Optimizing your site so that it is hitting as many of these ranking factors is crucial as these algorithms determine where you rank in the SERPs, but link building has an edge. Therefore, if you are going to offer SEO services for your clients, you can be confident that link building will be necessary.
How does it benefit your client?
Telling your client that they need to invest in your link building services and organizing this for them is one thing but explaining why this will benefit will allow you to take your SEO services that one step further. Link building will help your client in several ways:
- Send referral traffic: Your client will have one ultimate goal: to make a profit. Therefore, they need customers. How do they get these customers? They could wait around, hoping that a customer will stumble across their services, or they could put a link building strategy into place that allows them to target traffic. With link building, they can start to bring in new yet relevant audiences from high authority sites.
- Building brand awareness online: With so many brands and businesses online, it can be easy to get lost online, and your client might feel the same way. With link building, this can change. Your client can start to build more online visibility, which will enable them to make their brand more known to more audiences. This, in turn, instills more trust with their customers.
- Improve your ranking: When Google crawls the web and indexes webpages, they do not just look at the content on the page or the keywords; they also look at how many external links are pointing to that page and how good they are. If these are high-quality links within great content from authoritative sites, Google will reward a brand with a high-ranking position. Why? Google wants to offer the best of the best on that first page, and if high-quality sites (sites that have a good DA score) are linking to a page, they are effectively saying this is a useful resource.
- Builds trust and reliability: Your client could have the best product or service in the world, but without that trust, this doesn’t mean customers will part with their money. However, link building holds the solution. It can establish your brand as an authoritative voice in an industry, which, over time, will build more trust in your client’s brand. Your client can build up their brand awareness and gain a competitive edge.
The benefits stretch much further than this, and it will all depend on what your client’s goal is. They might want to improve their domain authority score from Moz, so a resource link building strategy would enable them to achieve this. Another client might be interested in improving the relationships with other businesses in their niche and beyond, and again link building can help. The benefit they gain will all be reflected in the goal they want to achieve.
Managed SEO
When people set up their business website, many spend plenty of time making it look great, capturing their business’s essence before publishing it. However, even though the site is published, this doesn’t mean traffic will start to arrive. You may struggle to surface on the SERPs altogether. This is a problem that many businesses face, and when they don’t know how to move forward, it can leave them feeling concerned about their business’s future. However, it is more than possible for your clients to find their place in Google and get noticed with the help of managed SEO.
What is managed SEO?
SEO, or search engine optimization, is all about acquiring traffic from the search results, whether from Google, Bing, or Yahoo, and improving your online visibility. When done correctly, your client can experience a higher-ranking position, a surge in traffic, more click-through rates, and a rise in their conversions.
Therefore, managed SEO is the process that experts (such as ourselves) will take to build a campaign to produce measurable results. In other words, they will manage your SEO for you. Managed SEO isn’t just one particular area, which is why a campaign always starts with identifying the client’s goals. For example, if they wanted to improve their conversions but were finding problems with their targeted traffic bouncing off their site, we wouldn’t necessarily focus on bringing more traffic. We would look into why these customers were bouncing off the site and come up with a solution that would decrease the bounce rate. An on-page SEO campaign could prove extremely useful in this case.
- On-page SEO: When you start an on-page SEO campaign, the work revolves around optimizing your site. Your site needs to be hitting as many of those 200 ranking factors as possible. This area will look into page speed, the on-site content, whether keywords have been used (and if so, correctly), title tags, internal linking, the URLs, if the site is mobile-friendly, and so much more.
An SEO audit will uncover all of this. A good SEO reseller will provide a technical report that details exactly which areas of your client’s site need optimizing and how they can achieve this.
- Off-page SEO: Off-page SEO focuses on everything off of your client’s site to improve the authority of their domain. As the domain authority impacts ranking, naturally, your client will want the best score possible. Link building is the most popular and effective off-page technique but turning to social media or email marketing campaigns can prove to be successful too.
Why is managed SEO important?
Both on-page and off-page SEO play an important part in being able to rank well and see results. However, managed SEO shouldn’t be about choosing one form of SEO over another. When on-page and off-page SEO work harmoniously, your client will get the best results. If your client wants to optimize their site for Google and wants to increase their traffic, then a managed SEO campaign can ensure this happens. Plus, your client can then benefit from an ROI, thanks to the constant flow of traffic and conversions.
Local SEO
Getting your client’s business online and starting an SEO campaign enables them to find customers on the other side of the world, and as a business looking to dominate their industry, who wouldn’t want that? However, just because you can reach the other side of the world doesn’t mean you can’t still target those closer to home. In fact, with more and more localized searches taking place, and a rise in mobile shopping, targeting customers who are local to your area with the help of local SEO could be what your client needs.
What is local SEO?
SEO is about optimizing a site so that customers can discover it on the SERPs. The difference between this and local SEO is that the campaign’s focus is on making sure a business can be found by those searching locally.
It is all about improving a business’s visibility for local searches, such as “near me” or location-specific searches using the name of a city, state, zip code, or service area. If Google can see these localized keywords are used within your website, you can boost your local search ranking position. For small businesses, especially those with a physical shop, office, or restaurant, local SEO is the perfect companion.
In some ways, local SEO is the modern equivalent of the Yellow Pages, just a lot better and a lot quicker. You can Google an industry, and within seconds, they will display the top relevant results, with ratings, their location, and their opening hours.
There are different types of local SEO that your client might need:
- Local website optimization: The process of optimizing their site for local searches. This could mean adding in their location on their website and in meta descriptions, as well as extra pages for each location they are based in with local schema applied.
- Local Link Building: This process will be extremely similar to standard link building. The difference with local link building is that the outreach team would reach out to local media instead.
- Google My Business (GMB): When you Google a term such as “family restaurants near me,” you will come face to face with the top results from GMB. On this, you will notice ratings and reviews, information about the business, such as opening hours and their address, and sometimes the price. The more information, the more useful this is for customers, and so Google will notice this.
They might even benefit from local PR or other local citations.
Why is local SEO important?
Before a customer heads to a store or a restaurant, they will Google the business to check the location. If your client’s business doesn’t show up or doesn’t display the right information, customers will go elsewhere. Local SEO will ensure this isn’t the case. It will ensure consistent information displays and that it is available 24/7. As customers will use their phones when on the go to search for a business in real-time and head there in a matter of minutes, without correct local SEO practices in place, your client could be missing out.
Local SEO doesn’t just offer great ROI benefits by driving both footfall traffic and web traffic, but it also helps you establish yourself as an expert in your local market. Trust plays a big role in any B2C or B2B and is more easily gained when you are showcased as an expert. As your client starts to expand into a wider market, this trust and authority will continue to help them.
Technical SEO
Trying to build a client’s visibility requires hard work and sometimes multiple types of SEO to achieve it. As it sounds more advanced, many people steer clear of technical SEO, thinking it doesn’t matter if they don’t have it. However, technical SEO can play a big role in helping a client improve their organic rankings.
What is technical SEO?
Technical SEO is simply the process of optimizing a website. This is to ensure that it meets the requirements set in place by Google or other search engines, and it is crucial to get right. A technical SEO service covers a range of important aspects, from how mobile-friendly a site is to how quickly it loads and how good your URL structure is. It will also help improve your content. Thin or duplicate content can cause issues with your ranking position, for example.
Why is technical SEO important?
When you publish a new website or upload a new page of content, it won’t appear on the SERPs straight away. You will need to wait for the search engines to send their bots to crawl and index it. A website that is enlisting the service of technical SEO will ensure this job is much easier for the bots and increase their chances of moving up the ranks. However, a website that doesn’t consider technical SEO could find themselves struggling to rank at all.
Why? As advanced as they are, search engine bots will not spend any time longer than necessary trying to figure out a website. If the site architecture is too complicated, they will move onto the next website. Without that solid SEO foundation, your excellent content will do little good.
How can it help your client?
Of course, the main way it can help is by ensuring that the bots will properly crawl and index their site, which enables them to rank. However, it can also help them maintain and build up customers. For example, if you have ever come across a page that has displayed a 404 page, this doesn’t instill trust. You will bounce off and likely not return again. Your client might be having the same problem. To minimize the bounce rate because of a 404 error, technical SEO can discover why they are having these problems.
Paid Search
It is common to work with clients who have varying budgets. After all, some businesses are only just starting up, trying to build up customers to turn a decent profit. In contrast, more established companies might have a tidy sum of money entirely dedicated to marketing efforts. If one of your clients isn’t able to reserve a set budget every month to build up links, optimize their site, or produce content, there is a solution for them: paid search.
What is paid search?
Paid search, also known as pay-per-click, is a digital marketing strategy that allows a company to put an advert directly in front of a customer on the SERPs. This digital marketing method is about buying visits to your website as opposed to earning them organically in the search engines.
Why is it a cost-effective solution? Your client won’t pay until someone clicks on that ad, making this one of the measurable forms of advertising. As so many people are searching for solutions, putting an advert for your client’s website doesn’t mean you are waiting for them to find you in the results. Some great types of PPC your client can use include:
- Search engine text ads: These appear on the left-hand side of the organic results in the SERPs. It will display a domain web address, the meta title, and a short meta description.
- Google Shopping: This will appear above the organic results of Google at the very top in a picture format, displaying the name of the business, cost of the product, and sometimes the shipping details.
- Native ads: These ads will match the form and function of the website they are displayed on.
- Display ads: A banner is ideal if they are selling products, as customers can see a photo of the product, as well as the price and business name.
How does PPC help your clients?
If your client is limited on budget, then PPC could be perfect for them. They can ensure that their ads are placed directly in front of their potential customers and won’t risk them seeing their competitor beforehand. As these are targeted ads to specific audiences, there is more chance of that user completing the buyer journey. Plus, as they will only pay Google when a customer clicks on their advert, this means that they can make a decent profit from a sale. While this method works well on its own, when in hand in hand with SEO, PPC could give your client a competitive edge by boosting their visibility that much more, in turn, increasing their conversion rates. They can start to experience more traffic and see quicker results, not to mention a good ROI.
Content creation
Often cited by marketing professionals worldwide, chances are you’ve come across the term “content is king.” There is a reason that this term is as ever important as it was when it was first coined by Bill Gates back in 1996. Content does seem to make an impact online. Internet users cannot get enough of content, whether this is in the form of blogs, e-books, videos, podcasts, infographics, or case studies. Content exists in hundreds of different forms and is how customers can enhance their knowledge, discover more about a business, and have fun. This makes content valuable for your clients, and with the help of SEO resellers, now this content can make an even bigger impact online.
What is content creation?
Content creation is in the name. It is the process of creating content. Of course, anyone can create content; the difference with content creation from an SEO reseller is that this will be content that drives engagement, increase awareness, loyalty, and trust, and helps push you up the rankings.
You need to understand the audience, know what the SERPs are looking for in terms of great value content, and optimize it for the best results. The market research into understanding what the SERPs and an audience are looking for is crucial. For example, if you are producing 500-word blogs, but your competitor is producing in-depth guides, which is what your ideal audience and Google loves, your content strategy needs a refresh. An SEO reseller will be able to carry out in-depth research to understand what your clients’ needs are and then produce high-quality content in that desired content format.
How does content creation benefit your client?
Keeping your clients’ websites updated regularly will tell Google one thing: they are still offering value. It also says to new customers that they are a business they can trust. If the blog posts are a year old, customers might view this business as unprofessional and unreliable.
As a blog is often the gateway to people trusting you and allows you to build up authority, voice, and loyal readers, the reasons for choosing content creation services are extensive. However, if they keep their blog updated and then work on social media content, e-books, infographics, or surveys simultaneously, your client will benefit even more. From increasing your SEO efforts and organic reach to improving audience engagement and finding excellent ways to communicate with your audience, content creation produces results that make a difference. If your client wants to start increasing their leads by merely making a good impression on both customers and the SERPs, content creation could hold the key.
Top 6 Reasons for needing SEO Reseller Services
Over the years, we have serviced many agencies seeking expert SEO help, but not all of them have come to us for the same reason. There are plenty of unique reasons for another business to approach us, and so if you are considering whether you need to help of an SEO reseller, we have compiled six of the most common reasons you might turn to us.
1. Cater to the Client
As we’ve established, there are different types of SEO that an SEO reseller can offer, and within those different areas, you can form individual strategies. If multiple clients start asking about SEO, but you only know how to optimize content, you aren’t offering each of your clients the best results. While this may be just what one client needs, another may need local SEO, link building, or paid search to help them. If you don’t have the training or the time to give your clients exactly what they need, they won’t be happy with the results.
Therefore, many businesses will turn to SEO resellers, as experts will cater to your clients’ needs with no trouble at all. This is thanks to years of experience working with a range of niches, so when you approach an SEO reseller, they won’t hesitate to find the best approach for each client.
2. Increase Productivity
When businesses look at their processes and how much revenue they are losing simply because of low productivity, this often calls for a shakeup. Companies want to find a solution that can boost their productivity once again, and while they might try a few different methods, this won’t bring immediate results. This leaves them wondering whether there is any way to increase productivity. Outsourcing often provides the answer. Why?
Outsourcing to experts will free up your time to focus on developing other areas of your business. Take the following example:
A web design company that provides SEO is trying to help its clients with link building. However, the problem is, they haven’t quite mastered link building yet, and so it is taking up too much of their time. As a result, their core business is starting to take a hit, and the client is unhappy with the lack of measurable link building results. This spirals into complaints, and clients head elsewhere.
If you see a timely aspect of your business, such as SEO, starting to affect your business negatively, it can be concerning. This is why many companies turn to SEO resellers, as it frees up the time to allow employees to focus on what they are good at. Plus, there is no doubt that the SEO experts will be able to complete much bigger projects at a much faster pace with amazing results. This enables you to please more clients, gain more revenue, and still offer your services at a high standard.
3. Save Time on Training
Besides more profit, there is one thing that many businesses wish they had more of: time. Now for most areas of your business, you will agree that while it can take up huge chunks of time, training is necessary, as it allows you to enhance your knowledge to retain and grow your client base. At the prospect of clients asking for SEO, many agencies will then have to start thinking about when they can fit in training needed to carry out the job. However, SEO training would swallow up a lot more time than you think. You and your employees might be learning from scratch, so this means before you get to the juicy aspects of SEO, you have to get to grips with the basics. Essentially, you will have to build your SEO training up over time. However, between your own necessary training and running a business, making sure to still provide your clients with your core service at an excellent standard, this doesn’t leave you with much time to learn a whole new industry.
When you also consider that SEO’s core aspect is all about helping businesses find their spot-on search engines like Google, but they are constantly updating their algorithms, and continuous SEO research is required, the time increases further.
A business will have to set aside time to study these trends, learn them, and apply them to real campaigns, but then compete with SEO experts. Even what might seem like easy areas of SEO can take time to get right. Take link building, for example. This area of SEO is a time-consuming task in itself but learning the art of such a campaign requires experience, connections, and resources. To acquire all of these would require time.
Therefore, when weighing up all the pros and cons of learning all about SEO, many agencies feel it is better to outsource to the experts to save time and money on training their staff. It also mitigates risk.
Clients come to us, so they won’t have to worry about learning and applying the wrong SEO tactics. Of course, this isn’t to say that you can’t still set aside some time to learn the basics. In fact, we encourage you to learn more about SEO basics, as it will enable you to feel more confident with the terms an SEO reseller would use. The difference is there won’t be that time pressure.
4. A Higher Level of Customer Satisfaction
If you aren’t an SEO expert, then don’t pretend to be. If you are experts in web design or marketing but only know the SEO basics and start offering SEO, your customer satisfaction levels aren’t going to be amazing. Businesses often don’t want to take this risk, as a bad reputation can be difficult to build back up again. Therefore, we find many of our clients come our way simply because they want to offer a much higher level of customer satisfaction that they would have been able to do themselves.
With the help of an SEO reseller, they can stick to deadlines, completing huge projects with measurable results as and when they need it. Hitting the deadlines on time is one thing but offering high-quality work and results will set a business miles apart from the competition. This is appealing to new businesses wanting to make a stamp on the market.
As they get credibility, even when outsourcing to an SEO reseller, this makes outsourcing even better. A business can then build on that trust, gaining a much better reputation, which is attractive to other companies looking for the services they supply.
Sometimes, even if a business can deliver high-quality SEO work regularly, it will find itself with a need to outsource. When busy periods of work hit with regular clients, but there has been a surge in additional clients, offering each and every one high-quality work will be almost impossible without help. Outsourcing some of the SEO work to other experts will allow a company to remain afloat until the busy period ends.
In other cases, an SEO expert might not have knowledge of a particular area, such as link building. We have had clients seek out SEO reseller services to ensure that the specific type of SEO they are offering their clients is handled the way it should be.
5. Increase Revenue
All businesses are competing for customers to boost their revenue. Therefore, this means they are also looking for a way to stand out to help retain and attract clients. One sure-fire way to do this is by offering new services. These fresh, new services, which provide plenty of benefits, will draw in existing customers who might have teetered off. Therefore, any revenue lost because of the completion of a project can be gained once again with the help of these new services.
However, a business wants to increase its revenue, not lose more, and offering a high-quality SEO service would take up time, money, and resources, as you would need to factor in the costs of getting an in-house SEO expert. The more experts you bring in, the more money this will drain from the company, and you won’t be guaranteed to make this revenue back up with the SEO service. Outsourcing to an SEO reseller is a much more cost-effective solution and is why so many businesses who are interested in boosting their revenue turn to experts like us.
Plus, you are safe in the knowledge that you can deliver outstanding results to multiple clients all at once, which might mean an even bigger increase in revenue. This is because an SEO reseller will be able to cope with a considerable demand in your new service, provide the work on time and do so for much less money than it would cost to hire an SEO expert in-house. You won’t have to worry about wages, sick pay, time off, work benefits, training, and more. Instead, a business can offer a new service to their clients while still drawing in revenue for other business areas.
6. You Don’t Have to Buy Tools
Although SEO is all digitally based, that doesn’t mean there aren’t tools you will need to get the job done well. Many of these tools are free to use, but the vast majority are not. For example, if you want to audit a website, you could turn to Google’s Webmaster Tools, which is free to use. However, if you need a more advanced tool, the Ahrefs tool will cost you $99 per month for the Lite Plan.
Buying tools won’t be a one-off investment either. Usually, these plans stretch over a period of time with monthly installments. Some plans for certain tools might even limit what you can do every month, and if you have multiple clients, this could cause problems. You would have to upgrade to the next plan or create another account, which means more money draining from your business.
While some businesses might get around not having to buy the tools to offer the services, the paid tools are worth the investment. Without them, you would struggle to compete with other SEO agencies already making the most of these fantastic tools. Certain tools will allow you to cross-compare your clients’ competitors, while other tools will save time and money. The audit tools, for example, will eliminate the need to carry out manual audits. Some will find the high converting keywords, and others will track SEO progress, allowing you the opportunity to show the progress to your clients. As SEO takes a while to show results, if you can utilize tools to keep them updated, they know their investment is working.
The benefits of the tools are far and wide, and from researching what they would need, many businesses interested in offering SEO turn to resellers instead. SEO Resellers will already know which tools are the best to use (so you won’t have to worry about paying for a tool that doesn’t work) and have them easy to hand. You can negate the need to buy the tools by using SEO resellers but still get the same great results as if you had.
Warning Signs: What to be aware of
Deciding to offer your customers SEO services is a fantastic opportunity for your business to gain more clients and revenue. Choosing to do this with the help of an SEO reseller is even better.
However, as like all industries, not every SEO reseller is going to have you and your client’s best interests at heart. It is these SEO resellers you need to be aware of. The only question is, how do you decipher the good from the bad?
You need to be aware of five warning signs before you decide to do business with an SEO reseller:
1. Too Good to be True Promises
When you approach a company, it is only natural that they will try and sell their services. Many will claim to be the best, and there is nothing wrong with a company making themselves sound good, but when they start to reel out promises, this is when you should pay attention. In the case of a company trying to sell their SEO services to you as a reseller, if it sounds too good to be true, it usually is. For example, if a company promises to get your clients to page 1 on the SERPs overnight or with just one SEO solution, this should be ringing alarm bells. No one client will require the same SEO strategy for the best results, and unless they are using black hat techniques to get you to page 1 (a set of practices that violate the SERPs guidelines), it cannot happen overnight. SEO is a waiting game and requires patience for the best results. Why? Well, trust needs to be earned, and competition is fierce. Not only that, but you are also waiting on the search indexing process to be completed before the changes start to make a difference. Until a webpage has been indexed, you won’t know the impact of the SEO changes, and sometimes it can take up to two weeks for this to happen. This is why SEO is a waiting game for the most part.
2. Inconsistent Communication
If the company you are reaching out to is inconsistent with their communication at the very start, you can guarantee that this will be how it plays out in the long run. Any SEO reseller you approach should be able to explain how, why, and what they would do to help you gain results. Any reputable company will be more than happy to take you through the processes of how SEO works, the different packages on offer, and answer your questions. If they avoid providing you with these answers, then the chances are that the solutions they use are other violations of the SERPs guidelines, or they aren’t as knowledgeable as they are making out.
You need to be certain that the reseller you work with can be trusted and that trust is formed when open and frequent communication takes place. As SEO takes so long to show results as well, if you are working with a company that is proving difficult to communicate with, this trust starts to dimmish even further. Your clients might get frustrated at the lack of knowing whether their investment is working, and as you take credit for the work, you will be the one facing the negative reviews.
Why should you choose us?
Open and honest communication is the key for SEO to work. This is why we believe in full transparency from beginning to end of a campaign, providing you with detailed monthly reports so that your client can see the progress they are making. Plus, you can be certain that this report won’t be full of SEO jargon that is impossible for you or your client to understand. We will make it clear to read and understand.
You will also be appointed an account manager when you start up a campaign, and they will be available to speak to at any point during the campaign. Have concerns about your content? Let the account managers organize a meeting with the content team to discuss exactly what you want. Maybe you would like to know more about our link building packages? Our team will be more than happy to talk you through it.
3. Black Hat Techniques
Black hat techniques violate the search engine guidelines, and as a result, penalize any website that uses them. There are multiple black hat techniques that an SEO company could use and only at your expense. If they suggest keyword stuffing as a viable solution or use hidden links within content to build up a backlinks profile quickly, your client’s site will be the one that takes the hit. Always ask an SEO reseller what techniques they use. There are no secret techniques, so if they aren’t upfront, this is a warning sign that they could be using black hat techniques.
Why should you choose us?
The opposite of black hat techniques and something that the majority of SEO resellers, including us, will use is white hat SEO. These are the techniques that Google has approved, and they will improve rankings, organic traffic, and more. All of the services we offer are white hat, as this ensures that the best outcome for your clients. For all of our services, we detail the processes we take to achieve results so you can understand how it works and what we do. To learn more about our different processes, you can get in touch with our team or take a look at a website for more details. With our detailed reports, you can further see how we have completed your work.
4. No Provable Results
SEO isn’t a quick fix solution to brings in hordes of traffic. However, it does work if you are willing to play the long game. This makes finding out as much as possible about the company important. Make sure to seek out recommendations from other businesses and look up reviews to see whether the result of their SEO efforts paid off. If you cannot see provable results from previous clients, then approach the SEO reseller. Ask them about previous case studies with provable results to ease your mind. If they can’t provide this for you, you cannot find reviews, or you have not heard recommendations about them, then this SEO reseller might not be what you are looking for.
Why should you choose us?
We will be more than happy to have a meeting or phone call to discuss previous case studies if you would like to learn more about how our SEO campaigns can help your clients. However, we are incredibly proud of the work achieved here, so these are available to view on our website at any time.
5. Lack of Reporting
Reports play an important role in SEO. For one, it demonstrates any progress a campaign is making, but it will also show the ROI and showcase to your client why this approach was taken. It is the easiest way to keep a client updated and aware of how their investment is panning out, which eases them. Depending on what the SEO reseller offers, the reports will differ. However, if you approach a reseller only to find that they won’t provide you with reports, this is concerning. Without any reports, you are unable to pass on the information and metrics to your clients, and as SEO is a waiting game, there is nothing to explain what is happening in the background.
Why should you choose us?
We make it a top priority to provide you with the results of any campaign, as we know how important it is to know that your money is being well spent. These reports will be ongoing throughout the entire time you work with us, and you can be certain that these will be fully transparent.
Fact Sheet
What happens when SEO goes wrong and the impact on a business
SEO can be a boon to any business wanting to increase traffic, boost visibility, and become an authoritative figure in their industry. However, just as SEO can go right, there are times when it can go disastrously wrong. We have three prime examples of just what can happen when SEO doesn’t go to plan and how you can avoid this from happening.
1. Crawl and Indexation
Publishing a website or new page isn’t as automatic as some people believe that it is. You need to wait for the SERP to recognize that you have uploaded new content, pages, images, and more. Once they have crawled a website, discovered the additional aspects, they will index them. It isn’t until then that your changes will exist, let alone make an impact.
However, if you face crawling and indexing issues, nobody will find your content organically because it isn’t part of Google’s search index. Crawling and indexing issues can occur when tags are in the wrong place, the URL structure is too complex, there are no internal links, or these links are broken. Another issue may be that the pages are too low quality, with thin or duplicated content. Aspects like this will slow down the process of indexing because the bots will leave if it is not easy for them to crawl. These are all simple errors that your client might have made or not even be aware of. Sometimes even companies who do attempt to provide the SEO services themselves are the ones who have caused this issue. If they have read that content must be on a site but haven’t read the EAT guidelines from Google, they won’t know that this content needs to be high-quality. Their attempt at SEO might be hindering their client.
How our SEO reseller services can help
You won’t have to worry about crawling and indexing being a problem when you turn to an SEO reseller as they will be able to conduct an audit that showcases exactly where your client is running into problems. With this knowledge, anything that your client has done in an attempt to “fix” their own site will no longer be an issue. We will be able to recommend what they need to come back fighting, making crawling and indexing issues no longer a problem.
2. Manual penalties
Many businesses make common mistakes when offering their new SEO services. This includes using outdated methods that Google doesn’t allow anymore, such as keyword stuffing or creating a different page for each keyword. If a company or a client attempts to do SEO themselves but doesn’t know the correct techniques, this will result in several problems. The main being you could find yourself with a manual penalty. When various black hat SEO techniques are used that go against Google’s guidelines, rankings will drop, and organic traffic will take a knock. Google won’t cache a page, so if your website is slow to load normally or takes a while to respond, you can’t rely on the cached page. Any honest SEO work done up until this point could be wiped away the moment, they get handed a penalty.
How our SEO reseller services can help
If your client finds themselves with a penalty, we can offer Google Penalty Recovery services and then start building a much better campaign that doesn’t use black hat techniques. Whether it was an honest mistake or an attempt at fast-tracking the system, your clients don’t have to suffer the consequences of a manual penalty forever.
3. Broken Website/404 Errors
Broken links are a common find on websites, which is surprising given that they create so many adverse effects. From an increase in bounce rates to a drop in your rankings and trust, broken links can truly negatively impact any business that is experiencing them. The user experience should be at the forefront of every website. Without it, users will head elsewhere, even if your client’s product or service is the best on the market. The problem is it can be very easy to do. A simple typo, a bad plugin, too much traffic, and even domain errors themselves can all result in a link breaking.
How our SEO reseller services can help
It is important to run a health check over your client’s website, and an SEO reseller like us can do exactly that. We can do so regularly to ensure your client’s website isn’t at the mercy of a broken link. With an audit carried out, we will identify where the problem lies, allowing the necessary changes to take place as quickly as possible. The quicker these are identified, the less impact it will have.
