If you’re a writer, this is something that likely happens on a regular basis! Writer’s block affects everyone at some point. When it strikes, it can be difficult to even come up with simple blog post ideas.

Yet even if you do come up with topics to write about, this doesn’t necessarily mean it will generate the desired results. There’s a skill to coming up with blog content ideas. It’s not something you can simply run into and then expect your content to receive an endless stream of readers.

Do you want to know what to blog about? The following guide will show you how to create a blog that people will read.

Define Your Audience

That’s right: the initial part of a blogging strategy isn’t actually coming up with topics to write about. In fact, you need to first define your audience.

Why? If you don’t identify your target audience, it’s going to be hard to come up with blog ideas that actually resonate with your customer base. You need to know what they’re interested in, the type of problems they have, and what they’re searching for online.

Say you run an online marketing agency like us. Your target audience is one that requires help with their SEO. Ask yourself: What SEO-related questions do your customers have? What type of assistance are they searching for with their SEO strategy? When you have the answers to these questions, you have the basis for article ideas your audience will crave.

Building Around SEO Research

Let’s get it right from the start: blog post topics don’t need to be built around SEO driven research. Personal blog post ideas, for example, don’t often lend themselves to being created with keywords in mind. The same can be said for news stories and fun articles.

However, an SEO driven approach is highly recommended if you want to receive consistent levels of traffic over time. We’re also not just saying that because we’re in the SEO game.

Think about it. Each blog post you craft is an opportunity to rank for new topics and keywords, which gives you a greater chance of enticing your target audience. To come up with valuable keywords that will create top blog topics, consider doing a competitive gap analysis to find out what your competition is writing about successfully.

Follow the Trends

When thinking about the best blog topics, it can be wise to follow the trends within your industry. If you’re quick off the mark to cover the latest stories, you can position your business at the forefront of trending topics. This can result in a lot of traffic if there’s a surge in people searching for information about the trend, and your content is what pops up first on Google.

If you’re wondering how to do research for a blog post with a trending topic, it can be as simple as visiting a platform like Reddit. You can find virtually any type of topic under even the most specific of niches on Reddit, which means it’s a treasure trove for content ideas. Plus, due to boasting a massive community user base, new and trending stories are posted immediately.

New Blog Ideas: 2022 Edition

Now you know about certain tactics to incorporate, it’s time to take a closer look at awesome topics to write about. Below is a quick look at blog post ideas to contemplate when putting together your list of subjects to write about.

Useful Blog Post Ideas

As the title suggests, a useful blog post is one that’s intended to enrich the reader. Plus, the more informative and in-depth posts you create, the quicker your business will be established as an authority in your industry. This will cause customers to trust your content and continue returning for more. Here are a few themes to consider:

“How To” posts
List posts
FAQ posts
Research posts
Checklist posts
Statistical posts
Case study posts
Series posts

Regarding the last point, if you’re wondering how to write a blog post series, this can be done with plenty of planning in advance. Search for a topic that’s in-depth and can be split across multiple posts and then link these together as they’re published. Internal linking on your website will aid you massively.

Authoritative Blog Post Ideas

Show your generous side and promote authoritative brands and people on your own blog. This opens up the possibility of the kindness being replicated on their side as they promote your own content. How can you turn this into interesting topic ideas? Here are a few tips:

Interview posts
Quote posts
Crowdsourced posts
Link roundups
Profile posts
“The Best of…” posts

Controversial Blog Post Ideas

Are you willing to go in a controversial direction with your blog content? If so, this is an easy way to create interesting topics for articles. Ones that will grab the interest of your audience include:

Prediction posts
Persuasive posts
“What If” posts
Reaction posts
Critical posts

Personal Blog Post

If you’re thinking about how to make a blog interesting, going the personal route is an effective method. Few want to read a sterile, robotic-like blog. They want to know a real human is behind your content. Here are a few blog topics to ponder when creating personal posts:

Inspirational posts
Personal experience posts
Off-topic posts
Outburst posts

Lifestyle Blog Post Ideas

In the same way as personal blog posts, those focused on lifestyle-themed topics can humanise you and your business. This is great for engaging your audience and allowing them to feel closer to your brand. Try producing:

Behind the scenes posts
Holiday posts
Staff member spotlight posts

Audience Engagement Blog Post Ideas

For most types of blog posts, it’s a passive activity where a user simply reads the content. Therefore, instead of doing this, spice things up by getting your audience to directly interact with the post. These can make for some of the most interesting blog topics, especially if they generate a lot of user discussion. Popular options include:

Answer posts
Question posts
Giveaway posts
Challenge posts

There is no exact science when coming up with a list of the most popular blog topics. Certain subjects work better than others for specific industries, so research and some common sense is required. If you need further help with blog writing topics, get in touch with us today. We have years of experience coming up with high-quality content, the type based around interesting topics that’s sure to drive traffic to your blog.