SEO Migration Cheat Sheet – TL;DR Set Clear Goals & Audit EverythingOutline objectives (e.g. rebrand, HTTPS move), run full technical/on-page/off-page SEO audits, and benchmark current performance before migration. Backup, Crawl,…
You need a solid plan so that your year is as successful as possible, and this includes creating a marketing budget. After that, you need to make sure that your…
Google is constantly evolving and changing, making SEO a field where you must be on the ball all the time. Luckily, in this article, I’ll outline what I feel Google…
SEO agencies. They come in many different shapes and sizes. Some focus primarily on backlinks, others are a jack-of-all-trades. Some have built up positive reputations over the decades, others are…
There are certain situations that search engine optimisation (SEO) professionals always want to avoid. Black hat backlinks. Targeting the wrong keywords. Getting left behind with SEO trends. While these can…
TL;DR: Subdomain vs Subdirectory for SEO Subdirectories Usually Win for SEO – Subdirectories (e.g., example.com/blog) are typically better for SEO because they consolidate authority and help search engines crawl content…
Google uses over 200 ranking factors to determine website placement in their search engine rankings. While these factors all have different levels of importance, there is one often regarded by…
Content marketing may seem relatively simple on the surface. You learn what your audience is seeking, create content around this, and bring in leads to trickle down your sales funnel…
Fully optimized website images that load quickly are essential to creating a good user experience for your website visitors. There are lots of rules to consider for uploading website images…
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
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