Why Is Content Important in 2024?
Digital marketing never stops evolving. Social media. PPC ads. Search engine optimisation. Name any type of online marketing tactic, and the landscape for each has changed significantly over the years…
How to Choose a SEO Agency in 2024?
SEO agencies. They come in many different shapes and sizes. Some focus primarily on backlinks, others are a jack-of-all-trades. Some have built up positive reputations over the decades, others are…
Conserve Your SEO: The Definitive Website Migration Checklist
There are certain situations that search engine optimisation (SEO) professionals always want to avoid. Black hat backlinks. Targeting the wrong keywords. Getting left behind with SEO trends. While these can…
Boost Conversion Rates: How to Target High-Intent Keywords the Right Way
No matter the industry, no matter the niche – the battle for attention in the digital sphere is fierce. Among the sea of competitors, how can your website not only…
How to Rank Up in Google Search Fast
How to rank in Google… How to rank number 1 on Google… How to rank in Google fast… These are all common search queries made by beginner digital marketers, and…
Subdomain vs Subdirectory: Which Is Best for SEO?
TL;DR: Subdomain vs Subdirectory for SEO Subdirectories Usually Win for SEO – Subdirectories (e.g., example.com/blog) are typically better for SEO because they consolidate authority and help search engines crawl content…
October Google Updates Complete: What Everyone Should Know
When Google dropped not just 1 update in October but 2, it is fair to say many were worried about what this would mean for their website and their hard…
Unpacking The October Updates: What To Know About The Latest Core And Spam Updates
It is well known that Google releases many updates throughout the year, but it is rare for two big ones to drop within just two days. Rare has become a…
Lead Nurturing: Boost Your Sales Today With Our Winning Strategy
Building strong relationships with prospects should always be the goal. Enhancing brand loyalty even before a product or service is sold naturally results in a larger initial purchase. This is…
Semrush Review: Is It Still Worth Using in 2023?
Search engine optimisation (SEO) is a core component of many digital marketing campaigns. The fight for organic traffic is a fierce one, and it’s vital for marketers to utilise every…
