Internal and External Links – What’s the Difference?
Not all links are the same. Websites and content have either internal links or external links. While links are in many ways the lifeline of the internet, many website owners…
5 Social Media Marketing Mistakes to Avoid
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability…
Guidelines to Keep in Mind When Writing SEO Friendly Content
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to…
Can You Build Links Without Creating Content?
Search engines are increasingly using user intent, artificial intelligence, social media sharing signals and organic links as the main deciding factors when ranking content in search engine results. Marketers now…
Do Organic Keyword Rankings Still Matter?
TL;DR – Do Organic Keyword Rankings Still Matter? Keyword rankings still matter – but no longer dominate SEO like they once did. Google now prioritises user intent and local relevance…
Why Analytics Should Be a Large Part of Your SEO Plan in 2020
Why Analytics Should Be a Large Part of Your SEO Plan, Always Since Google Analytics has become popular in 2011, it has been an imperative tool for marketers and business…
The Beginner’s Guide to Screaming Frog
Screaming Frog is a simple SEO tool that you can install on any PC, Mac or Linux machine. It can crawl specific websites and analyse them from an SEO perspective…
How to Bring Your Content Marketing to Life
There was a time in the not so distant past when content marketing simply meant creating keyword rich content and distributing it through a few well known channels. Content marketing…
Our SEO Predictions for 2017
SEO is constantly evolving, forcing marketers to constantly adjust to meet new realities. 2017 will be no different, and we can expect Google to keep tweaking its product offerings to…
What We Learned About SEO in 2016
2016 has been full of surprises when it comes to SEO. Mobilegeddon, the latest Hummingbird release and the advent of machine learning have completely transformed the way people approach search…
