Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to…
Search engines are increasingly using user intent, artificial intelligence, social media sharing signals and organic links as the main deciding factors when ranking content in search engine results. Marketers now…
TL;DR – Do Organic Keyword Rankings Still Matter? Keyword rankings still matter – but no longer dominate SEO like they once did. Google now prioritises user intent and local relevance…
Why Analytics Should Be a Large Part of Your SEO Plan, Always Since Google Analytics has become popular in 2011, it has been an imperative tool for marketers and business…
Screaming Frog is a simple SEO tool that you can install on any PC, Mac or Linux machine. It can crawl specific websites and analyse them from an SEO perspective…
There was a time in the not so distant past when content marketing simply meant creating keyword rich content and distributing it through a few well known channels. Content marketing…
SEO is constantly evolving, forcing marketers to constantly adjust to meet new realities. 2017 will be no different, and we can expect Google to keep tweaking its product offerings to…
2016 has been full of surprises when it comes to SEO. Mobilegeddon, the latest Hummingbird release and the advent of machine learning have completely transformed the way people approach search…
As advertising platforms and the internet as a whole continues to evolve, most marketers expect to see significant changes in the world of paid search in the next few years…
As the holidays approach, most of us are thinking about spending time with family, giving/receiving gifts, and travelling to interesting places. However, if you’re an ambitious webmaster or marketer, chances…
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