Keyword Selection Strategy For 2017
Without keywords, SEO simply does not exist. It is the foundation of SEO marketing, and so, determining and selecting your keywords needs to be thoroughly researched and greatly considered. Although…
How to Avoid an Own Goal with a Google Penalty
Google penalises a site for going against its webmaster guidelines, and as punishment Google will issue a penalty which negatively impacts on a website’s search ranking. This penalty can be…
Tips for Using SEO to Support Your Brand
Your brand is not interchangeable with your SEO. They are intrinsically linked, and if you are wise you can make them work together; synchronised to create a high-achieving site…
Where to go with Your SEO
Your website is the gateway to your company’s soul, and it is important that you keep up to date with SEO trends to maintain its relevance in the marketplace. Relevance…
What Google’s Updated Quality Guidelines Mean For You
It is no secret that one of the primary goals of SEO is to land your site on the front page of one website’s search results. Google has such dominance…
Tips For Increasing Engagement On Your Social Media Channels
If used correctly, social media is an excellent tool for businesses to use, and there are great ways to utilise social media channels that’ll bring you ideal results, such as…
SEO Decisions You Should Make Before Building a Website
Long gone are the days when building a website was all about using the right colours. Nowadays, most professionals have realised the importance of Search Engine Optimisation. SEO is much…
How to Fight Back Against Local SEO Spam
Local SEO is very important, since around half of all searches on Google have local intent. More than 70% of potential customers look up businesses before they visit, and about…
Internal and External Links – What’s the Difference?
Not all links are the same. Websites and content have either internal links or external links. While links are in many ways the lifeline of the internet, many website owners…
5 Social Media Marketing Mistakes to Avoid
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many companies to increase their ability…
