5 Things to Know About Google Ads Keywords in 2025
If you want to reach more people on search engines, one method for doing so is using Google Ads or Google AdWords. Google Ads is a method that allows website…
The Biggest PPC (Pay-Per-Click) Trends for 2025
Digital advertising is at the cusp of a whole new era thanks to the rise of hyper-personalization and AI. Done right, you can narrow down who sees your ads to…
What Are GA4’s New Features?
It’s official. Universal Analytics is out, and Google Analytics 4 (GA4) is in. As marketers and website owners everywhere are settling down after the long-awaited switch was complete, Google announced…
Is It Still Worth Using Google Ads in 2024? The Verdict
Google Ads first launched in 2000. Since then, the digital marketing world has spun at an incredible speed. If it was the Middle Ages when the ad platform first made…
What Is a Good ROAS? Making the Most of Your Ad Budget
TL;DR – What Is a Good ROAS? ROAS (Return on Ad Spend) measures how much revenue you generate for every dollar spent on ads. It’s a key metric for evaluating…
How to Succeed With Google Search Ads and Generate Valuable Leads
A successful business is one that’s willing to explore different ways to expand its reach and attract new customers. You might have built an effective SEO strategy. You could be…
Facebook Ads In 2023: Their Cost And How To Refine Your Ad Spend
When done right, a Facebook Ads campaign can bring in a healthy collection of sales and leads for your business. That’s why a lot of marketers opt to focus on…
Is It Still Worth Using Google Ads in 2023? The Verdict
It might be hard to believe, but Google Ads have been around for 23 years. Yes, we’re all getting old. In that time, this digital ad platform has become a…
Facebook Ads vs Google Ads: Which should you be using?
TL;DR – Facebook Ads vs Google Ads: Which Should You Choose? Google Ads excel at targeting users with high purchase intent through keyword-based search and display ads. Facebook Ads are…
10 Tips For Top Converting Google Ads
Google Ads is undoubtedly one of the most powerful online marketing tactics available so long as you know how to harness its power effectively. This guide will detail how to…
