Google Trends 2.0: Understanding the New “Trending Now” Tool
Google Trends is a free tool that provides users with insights into what’s trending. As it’s Google, the tool provides this information by analysing its own web searches on the…
Everything You Need to Know About Google Search Console’s Recommendations Feature
Google Search Console is a valuable tool used by digital marketers wanting to boost their SEO efforts as it provides search results data. Naturally, this feature evolves over time to…
Google Declared a Monopoly by U.S Judge: What this Means for SEO
On August 5th, following a nine-week trial, federal judge Amit Mehta officially declared Google an illegal monopoly in the search engine market, stating that the global company violates U.S. antitrust…
What Are GA4’s New Features?
It’s official. Universal Analytics is out, and Google Analytics 4 (GA4) is in. As marketers and website owners everywhere are settling down after the long-awaited switch was complete, Google announced…
What is the Difference Between LCP, INP, FID, and CLS?
Most people with websites know what the Google core web vitals are by this point. They were developed just a few years ago in 2021, when Google released their new way of…
The Complete Decommissioning of Universal Analytics is Almost Here: Steps to Take
It’s been a long time coming, but on July 1, 2024, Google will complete its decommissioning of Universal Analytics (UA), paving the way for Google Analytics 4 (GA4) to take…
Google Search’s Internal Engineering Documentation Leak: What it Means
Google has given us insight into their inner workings and how they may rank search engine results. Back in March, Google Search API documents were published on GitHub. While later…
Google Site Reputation Abuse Policy Starts: What You Need to Know
Another day, another Google SEO update. Digital marketers know they always have to be on their toes, ready for the search giant’s latest tweaks. That was the case on May…
Google’s March 2024 Core Update & Spam Update Are Complete: What Do They Mean for Rankings?
In March, Google treated us to one of the biggest core updates we’ve seen in years, and the search engine has only just let us know that it’s complete. Hooray!…
Everything You Need to Know About the March 2024 Core Web Vitals Update
On 12th March 2024, there was a major update to Google’s Core Web Vitals. We have known about this for a while, as it was first announced in 2022. So, what…
