It’s Time to Break Up With Universal Analytics
The end of Universal Analytics is upon us. In 2022, Google announced it would be waving goodbye to Universal Analytics, with the company’s focus being placed exclusively into its successor,…
First Input Delay (FID): An In-Depth Look
Since their introduction in May 2020, Google’s Core Web Vitals, a set of metrics introduced to improve page experience, have given both web developers and SEO teams something extra to…
Core Web Vitals: A Year On
The year 2020 saw the introduction of Core Web Vitals. In the two years since Google rolled out this ranking signal, there has been a lot of chatter among SEO…
Building an SEO Strategy for 2022
Things constantly evolve and change within SEO and digital marketing. Updates and new industry standards are so frequent that some of the cutting-edge techniques from yesteryear are now outdated and…
What You Need to Know about Google’s Link Spam Update
Earlier this month, Google announced that they are issuing a new spam update. At this time, Google has provided no specific detail about how this update to the algorithm works…
Core Web Vitals – Rollout Complete: The Latest News
On 12th July Google tweeted to confirm that the update of its latest rollout was now complete. On the Search Liaison Twitter account they had written “the July 2021 core update rollout…
Google Page Experience Algorithm Update: What You Need To Know
Google is constantly tinkering and tweaking with its algorithms and systems to create the most optimal search engine it can, but most of the time, those changes are tiny and…
Latest Google Search Updates Driven By AI
Since it came into our lives more than twenty years ago, Google has changed how we learn, communicate, and access information. Despite already having a long history of updates already…
An In-Depth Look at the Google May 2020 Core Update
The Google May 2020 core algorithm update is complete. The result of this has been met with a mixed reception – to say the least. As far as impact goes,…
Google Algorithm Update History
Google is known for its continuous updates, and while these updates are always for the betterment and quality of search results, it can be an area of concern trying to…
