The Value of Customer Retention in 2022
Did you know that 65% of a company’s business comes from existing customers? Furthermore, 82% of companies agree that customer retention is cheaper than customer acquisition. However, if this is…
Digital Marketing Trends for 2022
The past year has been an exciting one for digital marketing, yet 2022 is set to be even more momentous. With the effects of the Covid-19 pandemic still being felt…
SEO Horror Stories: The Impact of Black Hat SEO
Has it ever crossed your mind to try black hat SEO techniques to boost your site’s visibility online? If yes, you are far from alone. However, while black hat SEO may seem…
How To Reduce Bounce Rate And Create A More Engaging Site Experience
The bounce rate is one of many metrics used in an audit to determine a website’s performance. The metric measures how many times a new user enters your website and…
Gain More Google Traffic With A Successful Digital Marketing Strategy
As the world’s number one search engine, Google enjoys 5.6 billion searches every day. So, if you want your business to be successful, you need to be finding ways to…
Ultimate Guide To Selling Products Online
The internet has grown to become a much more significant part of lives, and so every business has considered, at some point, the same question, “should I go online?” As…
8 Online Video Marketing SEO Tips to Boost your Rankings
Within content marketing, video content is being hailed as the future. But why is this the case? What makes video content different from written blogs, podcasts, and case studies? The…
A Guide to your Digital Marketing Campaign
In 2020, there is really no excuse not to be implementing digital marketing. Even if you are not a tech-savvy person, if you are a business owner, you need to…
What is Artificial Intelligence in Digital Marketing?
As technology advances, it has a knock-on effect on how digital marketing and SEO is carried out. One such example of technology having an impact on digital marketing is artificial…
Growing Your Local Business With Digital Marketing
Many local business owners are still working on the assumption that digital marketing is only for large corporations with vast resources. The other mistake is assuming that a localised business…
