Dominating A Target Keyword Niche for Cotswold Eco Rooms
Client Overview
Cotswold Eco Rooms are garden room creation experts. So, whether it’s an outdoor office, a home gym, or even an art studio, Cotswold Eco Rooms provide the complete luxury solution from conception to installation across the UK.
When lockdown first reared its head in 2020, people needed to make more of the space they had available to them. Due to this, Cotswold Eco Rooms saw quite the boom! As a result of the growth experienced over the last 2 years, this year, Cotswold Eco Rooms partnered with our team at Click Intelligence for the full Managed SEO service.
Campaign Objective
At the end of 2021, Cotswold Eco Rooms had a new site built, complete with a fresh domain name. They decided that, in order to get the most out of this investment, it was time to trust an SEO supplier. Our initial objective has been to ensure the launch of their new site brings better keyword rankings and more quality organic traffic and leads!
Since February, Click Intelligence’s SEO team have been focusing on maximising opportunities for the following target keywords:
● Garden rooms
● Garden rooms UK
● Eco garden rooms
Challenges and Solutions
When it comes to a new site, there will always be a lot of required groundwork to lay the foundations for good SEO. What’s more, strengthening the site’s authority takes time.
Our SEO team has been breaking the target keywords into niches to generate quick wins and build a strategy that provides long-term SEO success. Initially, we focused on the niche of ‘L shaped garden rooms.’
We’ve been steadily building links targeting the homepage to support rankings and boost the site’s backlink profile. Our aim is to create strong foundations for continual growth.
Results
We’re excited to have delivered the below results for Cotswold Eco Rooms:
#1 position for ‘L Shaped Garden Room’
#1 position for ‘L Shaped Garden Building’
#1 position for ‘L Shaped Garden Office’
Eco Rooms have the monopoly currently on anything to do with ‘L shaped garden buildings.’
Are you wondering how owning this niche has impacted traffic?
Next Steps
We’re working on dominating other niches to support the growth of traffic, strengthen the domain, and move up the SERPs for their target keywords.
We’ve seen ‘Cube garden rooms’ hit the top 10 and ‘concave garden rooms’ hit the top 3.
‘Eco garden rooms’ is now sitting at position 4.
This new site started with no ranked keywords and has gone to dominating target keyword clusters and getting excellent traction on focus terms in just 6 months!
There will be a lot more to do as we move forward, and our team at Click Intelligence are excited to continue working with Cotswold Eco Rooms to help their business achieve its SEO ambitions.
All our SEO team support work across all accounts, but for this project, we’d like to give a particular shout-out to Adam Schofield, who is the main technical point of contact. Adam, a huge well done for your work in getting this campaign off to a great start.
Massive thank you to Account Manager Alex Whitbourn. Alex is responsive and organised and has been working closely with our SEO team and the client to provide transparent communications driven by achieving results.
