Click Fraud
Click fraud is an advertising scam that occurs when a person or company clicks on an ad with no intention of buying the product.
Cost Per Click (CPC)
CPC, or cost per click, is the amount of money an advertiser pays every time somebody clicks on their advertisement.
Google Home Service Ads
Google Home Service Ads are a way for Google customers to find and book local service providers that are available for hire.
Keyword Planner
The Google Keyword Planner Tool helps you find new keywords and synonyms based on the ones you already rank for.
PPC (Pay Per Click)
PPC is an advertising model that enables advertisers to bid for ad placement on search engine result pages.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is the process of acquiring traffic by getting your site shown on search engine results pages (SERPs).
