What Is A Bing PPC Campaign?
Bing PPC is a service system offered by Microsoft Advertising that enables brands to place an advert that leads to their website or specific product at the very top of a relevant search result. Brands will only pay when someone clicks on their advert. The Microsoft pay per click method is very cost-effective and a fantastic way to earn huge amounts of traffic in a short timeframe.
Our Bing PPC agency helps your ads appear where you need to, and to do this, we start by looking at:
When we have this information, we have the basis for a strong Bing PPC campaign! We take everything we have gathered and, using 2 decades of experience, create and implement your bespoke strategy.
Our Core Bing PPC Agency Focuses
As Bing paid search experts, we know what makes a campaign deliver strong return on ad spend (ROAS). Each bespoke campaign must include the following 4 elements if it is to compete successfully against other brands and businesses in your industry.
Every campaign we create here uses these:
What Is Typically Included In A Bing PPC Campaign?
Your Bing PPC campaign won’t be a carbon copy of another. It will be unique to you based on your needs as a business and PPC goals, our analysis of your current position, previous Microsoft PPC efforts, target audience, and more. Everything we uncover and suggest will get approval from you to move ahead, empowering you to make informed decisions guided by expert insight.
However, to give you an idea of what you could expect from us before we make it bespoke to you, we have detailed the typical steps a PPC campaign will go through.
Target Audience Research
Your Bing audience may be very different from your Google audience. They may be older or have higher incomes, meaning they have better buying power. We help you focus your campaign on the right target audience (your potential customers) and ensure that everyone within that target meets specific criteria.
We learn more about who they are by looking into gender, age, location, and social demographics. Plus, we discover more about what content would catch their eye and which device they are most likely to use.
Placement Targeting
Knowing more about your audience enables us to find the right type of placement for your advert. This means we can find the best time of day for your advert to be displayed as well as the right day.
We consider the location for placement targeting, too, enabling you to show your ads to possible customers in countries worldwide. Our experience as an International PPC Agency has already helped numerous businesses find success with this. However, our location placement targeting should help you get your ad seen by the right people!
Custom Bing Ad Campaign
Every campaign is different. For most campaigns, we will start from scratch. However, we can also develop any current campaign you have going on and transform it into something much more robust that brings real results. Talking to us about your bespoke needs doesn’t result in a generic solution, though. We build a tailored strategy around your goals and highlight what makes you unique as a business.
Reporting And Optimisation
Creating a campaign once and leaving it is not the approach we believe in.
We will monitor your advert and update it regularly for optimised success. However, we won’t leave you unaware of these changes. We will report every change we make to your campaign, informing you of how each version of the ad is performing and why the necessary tweaks took place. We track how your ads are doing to ensure that you’re always getting the best possible ROI.
We ensure the entire creative stage is tailored to your audience and their needs as much as it is to you. To ensure that your business is setting a good impression on new potential customers, we create high-quality copy that speaks volumes to those reading it. The tone of voice and language is carefully chosen to address the pain point in a way that leaves them with only positive views of your business. Combined with great visuals, the text copy is 100% unique, with a compelling call to action that boosts the chances of users picking you over a competitor.
For your advert to display, you have to use keywords. Without them, your ad will never appear. We find the most relevant keywords and search terms that your target audience is using, considering what the competition is already using, how often the keyword is searched for, and negative keywords.
With our research complete and your approval, we will start forming the bidding strategy that puts you in the best possible position to get a strong ROAS!
Bing PPC Packages
With PPC, we don‘t offer a set number of packages. Instead, we work on a monthly spending system. You will choose the amount to spend on your PPC package, some of which will be our management fee.
The more you pay, the more you can develop your campaign, but to give you an idea of what your money will provide you with, we have put together a list below.
Bing PPC Pricing
With Bing pay per click, you can pour as much of your marketing budget in as you can or would like. This is then paid monthly and put into your paid campaign efforts. We set a minimum amount to spend that should still get you results. If you aren’t sure how much to spend on your monthly budget for PPC, our experts can offer some advice if you are able to provide us with some vital details.
Our pricing includes a management fee, but the rest will be entirely dedicated to your bidding and adverts.
You will find the same approach with our AdWords Management Service, too.
Fee Breakdown
- Your Campaign Budget
- Our Management Fee (Min £300) (30%) £300
- One off set up cost £250
- Month 1 cost £550
- Total ongoing cost £300
What Is Included In Your Bing PPC Budget?
Our PPC team can work with you to determine the best way to use your Bing PPC monthly budget. They can break down each element and how your money would be spent.
No 2 Bing PPC campaigns are the same, but we’ll help you find the best route forward so you can put your budget to good use on the common Bing PPC elements included in your budget.
We do include a management fee in your Bing PPC budget, but we are entirely clear about this, breaking down how your budget will be spent before we move forward.
Transparent pricing and deliverables come as part of the Click Intelligence service guarantee.
Our Curated Link Building Process
Steps To Success
Benefits Of Our Bing PPC Services
Ready to build a strong Bing PPC campaign? Start your journey today!
Bing PPC White Label Packages
We offer a White Label PPC service for any agency that requires support during busy periods. This also extends to agencies keen to expand their business and want to do so successfully and quickly. Our Bing PPC white label packages enable you to offer this service to your clients without needing to do any of the heavy lifting.
Talk to us today about tailoring our packages to you and what other services we can white label on top of our Bing PPC.
Bing PPC Agency FAQs
Yes. To build your customer base, you need to work on Bing PPC, Google Display, and AdWords. Fortunately, we are not just Bing experts. We are also a specialist Google Display Advertising Agency. We can work on both your Google and Microsoft PPC campaigns to ensure you maximise your reach.
A PPC audit will assess the ins and outs of your current campaign, notifying you of where improvements need to be made. We offer PPC Audit Services so you can discover if your current work needs help.
If you are struggling to see results from Google or don’t know which search engine your audience resides in, you may need Bing PPC services. However, if you are still not sure, we offer a PPC Consultancy Service, which enables us to guide you in the right direction. It could be that you need a dependable Google AdWords remarketing service to help develop a much better campaign.
This service enables businesses to do PPC advertising for search engines like Bing, Yahoo!, and DuckDuckGo and connect more quickly with their desired audiences.
Come to an expert Bing PPC company who can take charge of the entire campaign but still keep you involved in the process as much as you want.
You may find that your target audience prefers Bing over Google or that you get a higher click-through rate here.
Case Studies
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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