Web Analytics

Google Analytics 4 (GA4) has stepped up it’s game with reporting. In this handy guide, our SEO expert James King will talk through the necessary steps to take to ensure you’re maximising the reporting capabilities GA4 has to offer. Learn how to set up your data retention in GA4 to collect and analyse customer data; how to utilise the search bar in GA4; and what sources will generate more conversions for your business using the ‘Traffic Acquisition’ reports section in GA4.

In October 2020, Google completed the biggest update of its analytics tool in over a decade with the introduction of Google Analytics 4. With such a huge change, it’s important to not only stay up-to-date with the latest developments, but to also incorporate Google Analytics 4 into your business. That’s where this comprehensive guide will help.