Ultimate List of SEO Tools
TL;DR – Ultimate List of SEO Tools
Best Free Tools – Start with Google Search Console, Google Business Profile, and Keyword Planner for foundational SEO insights and local visibility.
Top Paid Platforms – Use Ahrefs, Moz Pro, and SEMrush for advanced keyword research, competitor analysis, backlink tracking, and technical audits.
Quick Wins – Answer the Public, Google Trends, and SEOquake are lightweight, effective tools for content ideation and on-the-fly audits.
All-in-One SEO Reporting – Click Insights offers easy-to-understand dashboards and powerful reporting features starting at just £10/month.
Expert Help Available – If SEO feels overwhelming or time-consuming, Click Intelligence offers custom strategies and expert support.
Are you searching for the best SEO tools to improve organic results for your website? There are many guides out there with 30, 50, or 100+ tools listed – and that’s where confusion can quickly set in.
That’s where this guide is different.
Forget about volume. We have focused exclusively on quality. No filler, no confusion – just a carefully curated list packed with the SEO tools that truly matter. Ready to learn which ones are worth your time and dough? Let’s get started!
Google Search Console
When it comes to free SEO tools, look no further than Google Search Console. This one is a must for any online marketing department’s repertoire. It supplies you with a range of services, all of which assist in enhancing your on-page and off-page SEO.
Keyword performance, backlinks received, checking crawl errors, and malware alerts – this is just a small selection of what the mighty Google Search Engine Console offers.
Granted, this tool is built around Google results – you wouldn’t expect any different. Yet there’s no need to worry; if you’re performing well on Google, the results will likely be replicated with other search engines.
Plus, remember, Google Search Console is free, so you have nothing to lose by utilising it!
Google Business Profile
Staying on the topic of Google SEO tools and the best free SEO tools available, Google Business Profile is essential if you’re targeting a local audience.
As the name suggests, Google Business Profile – previously known as Google My Business – presents the opportunity to create a business listing on Google. With this listing, you can supply potential customers with useful business details, such as:
- Operating hours
- Contact number
- Location
- Website address
- Images, updates, and more
When it comes to local SEO tools, the Google Business Profile application can be one of the most effective for your company. Gather enough positive Google reviews, keep your listing up-to-date, and it can bring a load of local organic traffic to your website.
Google AdWords Keyword Planner
Go on; we’ve got room for another one of Google’s free SEO tools! For a keyword research tool, Google AdWords Keyword Planner is among the most comprehensive options available.
As soon as you sign up for an account and begin using Keyword Planner, you can get valuable insights into specific keywords within a matter of clicks. You can find traffic estimates for keywords and their AdWords price, and detailed reports are available to help plan your keyword strategy.
Click Insights
Click Insights by Click Intelligence is one of the best SEO reporting software tools you will find. If you want in-depth insights into your search engine rankings and access to accurate data that will help you keep track of your progress in the SERPs and pinpoint areas
for improvement, Click Insights is a must.
Everything is displayed in a clear, easy-to-use SEO dashboard so you can easily see the information you need. Using data from Google Search Console (GSC) and GA4, Click Insights lets you easily view your site performance, keyword rankings, backlink acquisition, organic traffic, conversions, return on investment (ROI), and more. As well as this, you can easily carry out SEO audits to reveal any technical issues holding your site back and run competitor content analysis to find new opportunities for ranking. Click Insights gives you the confidence and evidence in the form of solid data to inform your decision-making.
Click Insights is an all-in-one SEO reporting software for digital marketing professionals and agencies. It is subscription-based, with packages starting at just £10.00 and an option for everyone regardless of their reporting needs.
Ahrefs
Okay, it’s not a free SEO tool. It’s not a Google SEO tool. What Ahrefs is, however, is one of the most powerful, comprehensive SEO tools available on the market today. It’s known as being only one place behind Google as the world’s biggest website crawler. It’s also famed as the SEO tool of choice for many marketing experts.
There are many reasons why Ahrefs is such a popular SEO audit tool, but it comes down to its easy-to-use design and wealth of features. This SEO tool allows you to learn about what elements of your website require improvement, research the competition’s backlinks, gauge search traffic for your content, find and fix broken links, and so much more.
Moz Pro
Moz Pro is another option that ranks highly as one of the best SEO tools for keyword research. SEO analysis tools rarely supply you with such in-depth data in terms of keyword volume, similar keywords, product listings, related ads, and anything else you can conjure up about keywords.
What’s more, Moz Pro isn’t just one of the finest SEO analysis tools for keywords but also for learning about the strategies of your competitors. You can learn about their backlinks, the type of traffic they’re receiving, and the performance of their paid ads.
Just note that while it’s one of the best SEO tools, Moz Pro is not a free SEO tool – although a seven-day free trial is available for you to test it out.
SEMRush
SEO tools don’t come much more feature-packed than SEMRush. Like the two SEO analysis tools mentioned above, SEMRush is an excellent option for identifying new opportunities and using it as an SEO ranking tool for keywords.
One of the most significant features of this SEO tool is its ability to compare your website against the competition seamlessly. Known as Domain vs. Domain analysis, you get direct comparisons of various statistics to see which areas you’re winning – and which require improvement.
Answer the Public
All-inclusive SEO tools are fantastic. However, don’t underestimate the power of small SEO tools such as Answer the Public.
One of the best free SEO tools to add to your bookmarks, Answer The Public does one thing – but it does it exceptionally well. Simply type in a keyword – general ones work best – and this tool will come up with an assortment of topics that people are searching for right now.
Due to this, Answer the Public is a great solution if you’re struggling to think of topics to cover with your content marketing strategy.
Google Trends
That’s right: we’re dipping back into the Google SEO tools ocean. Along with the aforementioned Answer The Public application, this is among the most effective free SEO tools for building your content strategy.
As the name suggests, Google Trends provides valuable insights into keyword and topic trends. You can learn how queries have performed over time, see which are currently gaining traction, and ensure you pick content topics that are bound to bring in targeted traffic.
SEOquake
Small SEO tools are rarely as powerful or convenient as SEOquake. This SEO audit tool stands out for one big reason: it’s a free browser plugin. Yes, you read that correctly. There is no separate software to download or website to visit. With SEOquake, it kicks into action as soon as you open up your browser of choice.
It’s easy to use; you can go onto your website, perform an on-page audit, and compare performance levels against your competition. In addition, this plugin even provides valuable keyword analysis reports and instant SEO metrics for any site you visit – all in all, making SEOquake a useful, time-saving free tool to add to your belt.
Need Help?
Naturally, the sphere of SEO is as wide as it is long, and it can be incredibly challenging and time-consuming for those too busy to research and effectuate a strategy. Furthermore, people who are complete beginners to SEO often find it difficult, not to mention they might end up accidentally penalising their site by making avoidable errors.
Whatever the case – be you a newbie to the game or simply lacking in time – our SEO gurus have you covered and can craft and deploy a tailored strategy for you. If that sounds appealing, simply get in touch with us here at Click Intelligence – one of the UK’s leading SEO and digital marketing agencies. Our experts are a mere phone call or email away!
