How To Choose The Best SEO Reporting Software For Your Company?
Transparent and frequent SEO reporting is vital when it comes to keeping track of how well your digital marketing campaigns are performing.
Without being up to speed with what’s happening when it comes to your website’s performance, keyword rankings, content, and general site health, you will struggle to plan and implement effective campaigns that bring you or your clients great results.
So, how do you know if your efforts are paying off or require improvements? With the help of an SEO reporting tool, of course! There are many SEO reporting software tools out there, so it can be tricky to know which ones are worth your time and which ones aren’t.
When tracking any website’s SEO performance, you can’t afford to take risks on substandard tools. This is where Click Insights by Click Intelligence comes in. Developed by our team of experts, Click Insights is the best SEO reporting software you will find to give you in-depth insights into your positioning and pointers for improvements. Continue reading to learn more about our bespoke SEO reporting tool and what makes it the best SEO software for agencies and businesses.
How Can Click Insights Help You Monitor & Report How Effective Your SEO Campaign Is
Of course, we’re going to think Click Insights is the best SEO reporting tool out there, and that’s because it is. Transparency is part of our philosophy, and our reporting suite with a clear, easy-to-navigate SEO dashboard brings only the most accurate data to your fingertips.
Using data from Google Search Console (GSC) and GA4, our dashboard gives insights into your site performance, backlink acquisition, keyword rankings, and more that are easy to interpret so you can be confident in your decision-making.
With packages starting from just £10.00 per month, there’s a subscription option for whatever your SEO reporting tool needs are.
If you want to see if Click Insights really is the best SEO reporting software for your business, you can try it for free with our 14-day trial!
You don’t even need a credit card to sign up, so what are you waiting for? Sign up today!
What To Look For In SEO Reporting Software?
When looking for the best SEO reporting tools for your business, you need to know what to look for. SEO tools can vary massively, each offering something different. You can get tools that track your site performance in the SERPs (search engine results pages), looking at your backlink profile, keyword rankings, clicks, impressions, click-through rate (CTR), and organic metrics. Click Insights is an all-in-one tool that is your one-stop shop for all things reporting.
When deciding on what the best SEO dashboard and reporting suite is for your business, there are a few things you should weigh up:
- SEO functionality – Does the tool specialise in a certain area of SEO? For example, if you want to assess your site’s performance, are you certain it provides accurate data on the metrics you want to monitor?
- Flexibility and value – Does the price reflect the quality of the software? If you’re paying for a subscription, are you certain that the tool gives you more value and features than free options? Are different subscription packages available so you only pay for what you need?
- User experience – How easy is it to use and learn the tool? Is information displayed clearly? Is support on hand should you need it?
- Integration – The best SEO report software can be easily integrated into numerous scenarios like meetings, reporting, and customer relationship management.
What Do You Need To Report Each Month From Your SEO Campaign?
SEO is an ongoing process that needs to be continually tweaked and kept an eye on to make sure it is effective. Monthly reporting is the best way to do this.
Full of data on important SEO metrics, SEO reports give you an easy-to-digest snapshot of how your SEO campaigns have performed over the month and give you pointers for improvements that can be made. From performance, technical website health, and click-through rates to organic traffic, keyword rankings, and conversions, your report will show you all this and more.
Click Insights covers:
- Keyword Ranking Improvements
- Site Audit of Technical Recommendations of Improvement
- Content Audit Recommendations of Improvement
- Organic Channel Traffic Improvements
- Conversions and ROI
We’ll look at each of these features in greater detail below.
- Keyword Ranking Improvements
Keeping track of your keyword rankings is a crucial part of SEO. In our opinion, Click Insights is the best SEO tool for keyword ranking reports. Our handy keyword rank checker tool makes it easy to keep track of your keyword rankings daily. With 100% accurate keyword tracking across the most popular search engines in 188 countries, you can closely monitor your search engine progress at home and away.
What’s more, with our keyword tracking software, you can easily see your top 1, top 3, top 5, top 10, top 30, and top 100 keywords and how they are performing against traffic volume. You can search for specific keywords to see how they’re doing in the SERPs, helping you to see volume, base rank, current ranking, and change over time.
To better understand keyword theming and trends in SERP movement, tag keywords to inform your content better. Staying ahead of competitors is also important if you want to stand out from the crowd and capture a larger market share, and that’s why Click Insights allows you to track your domain alongside your competitors so you can easily spot rankings opportunities.
To ensure all your landing pages work in harmony, our tool makes it easy to keep track of keyword and landing page cannibalisation and follow your average keyword position trends.
- Site Audit of Technical Recommendations of Improvement
Keeping an eye on your SEO metrics is one thing, but it will all be for nothing if your website’s technical SEO is not up to scratch. That’s what makes Click Insights the best SEO reporting software for small businesses, big companies, agencies, and everything in between.
Using our best SEO report software, you can expect monthly site audit scans to track and compare the technical improvements your site is making. You’ll be able to easily see what pages have been scanned and their index status, presented in a clear-to-read graph and list.
If there are problems with your site’s technical elements, issues are split into specific categories. Any problems detected will detail the affected URL and give you details on how to fix a range of issues, including response codes, tags, titles, meta descriptions missing, noindex pages, Hreflang, and HTTP URLs.
You’ll also be able to see crawl depth, XML sitemap issue report, page speed report for improvements on desktop and mobile, and indexation of landing pages in Google reporting.
- Content Audit Recommendations of Improvement
Without quality content, your website will fail to reach the dizzy heights of search engine top spots. The best SEO rank checking software will analyse your and your competitors’ content and give an overview of how well your landing pages perform for your target keywords. You’ll also get data about referring domains, spam score, load times, word count, and readability.
Content audits will also take a look at your meta tags, rich media tags, page structure, topical terms, and internal linking. Click Insights is the only and best SEO reporting software you need, and it will give you recommendations for SEO best practices to make improvements, which you will be able to track.
- Organic Channel Traffic Improvements
SEO is all about your organic traffic. As one of the best SEO report tools out there, Click Insights makes keeping track of organic traffic straightforward in one easy-to-read dashboard. With GA4 and Google Search Console integration, you can keep track of your profiles and data in one place.
All channel reporting allows you to compare and contrast traffic trends so you can stay ahead of the curve. The best SEO report software also gives you insights into your traffic with overview data on sessions, page views, new users, engaged sessions, bounce rate, and conversion rate. Knowing this will help you make informed decisions to keep visitors on your pages and convert.
You also have the option for geolocation filtering, to track events and conversions, and specific e-commerce reporting to help you improve the traffic coming your way.
- Conversions and ROI
SEO is a long-term investment, so you’ll want to have a strong idea of how it is paying off. The most trusted and best SEO dashboards will give you clear traffic forecasting, showing your actual traffic versus what’s predicted so you can measure progress easily. Organic traffic conversion forecasting is also important to keep an eye on, with stats being given as 1%, 2.5%, or 5%. Easily see where your conversions are coming from thanks to conversions and events split by marketing channel, indicating what efforts are working and which might need further tweaks.
The Best SEO Software For Agencies: What Does Click Insights Offer?
We don’t claim that Click Insights is the best SEO ranking software for agencies without evidence to back it up. At Click Intelligence, all of our SEO services – and our SEO reporting suite – are available as white label. We’re all about making your life easier and helping you to impress your clients by bringing them success.
So, if you’re looking for ways to wow your clients with sleek, transparent reporting and actionable improvements, you can do that with Click Insights. Our SEO reporting dashboard can be made fully white label, offering all the same amazing features but with your logo and branding on it. You’ll also get a bespoke branded URL so your clients won’t know our SEO software for agencies isn’t yours.
You’ll also be able to create user accounts and have control panel settings, putting you in charge. Push notifications can also be set up to keep track of client reporting easily. Interested? You can find out more about our white label SEO software right here.
How Do I Sign Up To Click Insights SEO Reporting Software?
Signing up is easy! Before you commit to Click Insights SEO rank tracking software, we’ll let you try it for free as part of a 14-day free trial. No credit card details are needed to get started. Sign up today!
You can choose from 4 packages, starting from £10.00 per month for all budgets and requirements.
Conclusion
The right SEO tools make SEO reporting a breeze. Click Insights puts everything you need in the same place, which makes keeping track of important SEO data easy. In turn, you’ll be able to develop a better SEO strategy to get some big wins in the SERPs. With fully scalable subscription options, our reporting suite can grow and adapt as your business does. Great for agencies and businesses alike. If you have any questions, please don’t hesitate to get in touch.
