On Page SEO

An SEO audit is fantastic so long as you do it right. We recommend following an SEO audit checklist to tick off every box and remain confident that you haven’t missed a single aspect. The smallest error on your website could affect your performance, so a thorough job is imperative. This audit checklist will take you through every audit stage and offer tips for setting up one yourself.

The Core Web Vitals Google uses are metrics that form Google’s Page Experience signals. They provide developers with insight into the web page user experience; however, you don’t have to be a developer to get to know Core Web Vitals.  Website owners and managers can use this information to break down the user experience in real-world terms. With this in mind, what are Core Web Vitals, and how do they work? 

Canonical tags play a major role in page indexing and SEO. Although they’re invisible to internet users, they’re incredibly powerful and help to prevent pages with duplicate information from ranking higher in search results than the original. Though an easy concept, you might have deeper questions about canonical tags and how to use them – and our experts have the answers. 

Remember when you used to have to clear the cache on your web browser to make pages load faster? Well, that’s because caching is backups of the content on the page at a specific point in time.  Google cache search and the information it stores follow the same concept. When implementing an SEO strategy, using Google cached search information can help you tackle underperforming pages. 

Every website owner wants their site to be accessible to users. Behind the scenes, Google crawls your website to find the pages relevant to user search terms. If Google can’t find your pages, you won’t be put in front of the right audience. However, this is where XML sitemaps come in; they cater to search engines and make your website user-friendly. But how do you get started with one?  To answer that question we’ve created this informative guide to all things HTML sitemap! 

A large percentage of web visits today are carried out on mobile devices. For this reason, every website should perform well on smartphones and tablets. In addition, Google has also introduced mobile-first search results. These two realities mean that mobile optimization is a vital part of SEO strategy today. 

Page speed is often confused with site speed – but they are two different things. Page speed is the loading time of a specific page on your website rather than the site as a whole. You can use Google Page Speed Insights to check your page speed – but first, let’s start from the beginning. What is page speed, and why is it important? Below, we look at page speed in more depth and discuss how to improve it through simple solutions.  

It’s easy to overlook the importance of robots.txt. However, this text file is a critical component of your on-page SEO. Why? Because a robots.txt file is effectively a roadmap for search engine bots, telling them which pages they can – and cannot – access on your website.  

It’s true: there are many methodologies out there when it comes to an SEO audit. However, with so many available, it can be tricky to know where to start. Fortunately, your search is over. Below we have packed in all the juicy information you seek, cut out the fluff, and put together the ultimate SEO audit checklist.  

SEO involves a vast array of elements. Content, keywords, link building, and more – and trying to juggle all of these can be difficult. The wide scope of SEO also means you can easily overlook certain aspects – one such case is SEO breadcrumbs.  What are SEO breadcrumbs? How important are breadcrumbs for SEO? And, more importantly, how can you successfully implement a breadcrumb SEO strategy? We answer all of these frequently asked questions – and more!

If you have worked in website design, you’ll understand how a footer functions. However, did you know the importance of the footer for SEO purposes? Due to the way it serves as an extension of your website’s top navigation, providing a clear roadmap to the rest of your content, the footer is an integral component of your site’s architecture.  In this guide we’ll cover the importance of footer for SEO, SEO footer best practices, and more! 

It’s no secret that navigation is an essential element of a website’s UX design. If a visitor is unable to get around and find what they seek, they’ll quickly leave. The result: it negatively impacts bounce rates, conversions, and sales.  With this in mind, the following guide covers what is a navigation bar on a website, how to make navigation elements, how to improve navigation, and more!  

You know the importance of SEO. It’s one of your strongest allies in the battle for relevancy and organic traffic through digital marketing. Yet, for this element to fire on all cylinders, you need to know which tools to use, which strategy to implement, and how to react to the ever-evolving world of SEO. That’s where an SEO audit comes into play. This guide will provide the answer and explain how to perform an SEO audit successfully.  

If you’re not familiar with website content creation, a H1 tag is an element that might have flown under your radar. However, correctly formatting a page is important for your on-page SEO efforts – and the H1 tag plays a huge role in that goal. From topics such as what is an H1 tag to what is H1 tag in SEO terms, how many H1 tags per page to use, and more, this guide is your source for all things H1. 

XML sitemaps are an often-overlooked element of SEO, but this shouldn’t be the case. When a website has a high-quality XML sitemap in place, it effectively provides Google with GPS instructions, telling the search engine where to find the site’s most important pages quickly – no detours involved.  This guide will explain what is sitemap XML, its benefits, and best practices when adding sitemaps to your website.  

Ah, the dreaded content audit. It’s not a lot of fun to think about. However, without the assistance of an audit, you could be letting weak links in your content strategy go undetected – much to your site SEO’s dismay. In this guide, not only will we explain what is content audit in simple terms, we’ll also detail how to audit website content successfully – step-by-step.

Writing a content article isn’t easy. Yet, to drive search engine results and bolster your SEO efforts, content is just as important – if not more so – than all other on-page elements. Not only does it help target keywords and build backlinks, but content articles – when done right – can position your business as an industry expert! While there’s no secret formula, this guide will teach you some useful tips on improving the standard of your work.

Blog content is one of the most productive ways to boost an SEO campaign. On the surface, creating blog posts seems simple. You type a few hundred words, slap them onto a blog, and wait for people to read your slice of content. Yet, it’s not that easy – particularly when you’re up against competitors and need to appease the search engines. To help, this guide details how to create content for blog posts that yield results.

Without high-quality content, your SEO campaign will fail. You can put in the keyword research, you can find backlink opportunities, you can build fruitful relationships. Yet, without content, you won’t get anywhere with organic traffic. In this guide we have put together this guide to help you produce top-quality SEO content that ranks. We’ll also answer pressing questions such as what is content writing, how to write SEO content, and more!

Any SEO campaign uses content in some form. Yet just because content is used doesn’t necessarily mean it’s implemented effectively. That’s why putting together a content strategy can pay off big time. But what is a content strategy, exactly? This guide will explain what is content strategy in marketing terms, along with how to create a content strategy that yields results.

TL;DR – What Is SEO Schema Markup? Schema markup is a type of code added to your website that helps…

If you’re new to the world of search engine optimisation, you may have briefly heard about rich snippets. SEO experts will tell you how significant they are for your website’s marketing efforts. Yet what is a rich snippet exactly? This guide has the answer. We’ll also detail its SEO importance, and how your site can start profiting from the benefits of rich snippets.

Simply put, if you want your website content to rank in search results, it requires both internal and external links. External links are important so that Google can better locate your pages and posts. Internal links, while not as heavily promoted as their external counterpart, also have a major role to play. They can establish your website’s hierarchy, enhance the importance of certain pages, and provide Google with a general outline of the structure of your site.

For anyone creating pages with SEO in mind, there’s one ultimate goal in mind: to rank on the top page of Google. To reach this lofty – yet deliciously rewarding – target, content optimization is an integral component.

When it comes to on-page SEO, you may have heard about title tags. Well, there’s one element that needs to be paired up with the title: a meta description. If you miss out on an effective SEO meta description, your webpages are going to miss out on precious ranking points with Google and other search engines.

Simply put, a title tag is a portion of HTML code that resides on a webpage. This HTML title tag tells search engines, such as Google, what the page features. Think of it like a regular headline for a page, but it can be refined for SEO purposes – making it more appealing for both search engines and users.

When it comes to on-page SEO, one of the most effective methods for optimisation is by focusing on the URL for each webpage. An SEO-friendly URL is something that is appreciated by the likes of Google, and it increases the chances of your webpages scaling new heights and landing on the first page of search results.

Fortunately, the answer is all in the name – you just need to know SEO stands for search engine optimisation! On-page SEO is the strategy of taking web page content, optimising it via various different techniques, and ensuring it’s more appealing for both users and search engines.