Ask an SEO expert what one of the most challenging parts of their job is, and they’ll inevitably say one thing: link building. Trying to acquire inbound links is a notoriously difficult task – some would even say “impossible”. Still, it’s an integral component of any effective SEO campaign – quite the conundrum, right?
Fortunately, it’s one you can solve with our list of link building strategies. To be blunt, these methods work; they produce positive, observable results. They’re also fresh out of the oven; these aren’t overcooked link building strategies that only worked years ago and are now outdated – they’re new, and you can use them to your advantage.
With the following link building strategy 2022 edition guide, you can acquire those all-important backlinks to boost your website’s search rankings and drive additional traffic and conversions to your business. So, are you ready to learn link building? Let’s dive in!
The Best Link Building Strategies 2022 Has Seen
Below we have compiled the best link building strategies 2022 has to offer. Even though all of these are super effective in their own way, it’s best you don’t become overwhelmed and try to incorporate every tactic in one go. Pick two or three at the start and go from there.
With that out the way, let’s get to our foolproof link building strategy template!
Guest Blogging
Guest blogging? In a link building strategy 2022 guide? It’s true: this tactic is one of the oldest in the link building book. However, it also remains one of the most effective out there today, which is particularly the case when it comes to link building strategies for new websites. Plus, you don’t even need to be a well-established, authoritative brand – you just require expertise in your niche and a way with words.
There’s another component to guest blogging: finding websites that will accept your content alongside a backlink – this is the tricky part. Rather than go down the same path as everyone else with outlets that are known for accepting blog posts, a savvy link building strategy is to reach out to popular, relevant sites – even if they don’t advertise being open to guest posts.
When you come calling with a free, high-quality and professionally written slice of content, do you think they’ll turn it down? The answer, more often than not, is a firm no.
Research the Competition
When putting together the best SEO link building strategy, a strong foundation is established through research.
Instead of doing the heavy lifting on your own, why not leverage the hard work of your competitors? It might seem devious – and it is! – but you’re not alone when taking this approach.
As part of your link building strategy, you want to see where your competitors gained their backlinks – and there are SEO tools that make this job an effortless one. Once you have discovered this valuable data, you can put together a list of domains with a high PageRank, get their contact details, and reach out to see if they’ll also accept a link to your website.
Due to so much competitor information being immediately ready to access and use, this is one of the best link building strategies for new websites.
Broken Link Opportunities
Broken links are bad. At least, that’s the case when you are dealing with them directly. Otherwise, broken links present one of the most opportunistic white hat link building strategies.
This process first involves finding backlinks on external websites that are currently broken. If you possess any relevant content that could replace broken links, you have found your opportunity. Upon discovering these broken links that you could replace with your link, it’s a case of contacting the webmaster, letting them know about the broken link, and seeing if they’ll replace this with yours.
To find broken links, you can use specialist link building strategy tools that allow you to analyse backlinks on external sites.
Regain Missing Backlinks
Acquiring new backlinks isn’t the sole focus; the best link building strategy also acts on what has been lost. While it’s not something you want to think about, links will eventually disappear and become broken over time. In this situation, it’s up to you to repair the damage.
To restore a backlink to its former glory, you’ll have to contact the webmaster and see if they provide assistance. Link building strategies are not always about creative, innovative tactics – sometimes, it’s as simple as asking someone to fix an issue!
Leverage Testimonials
This one falls under the creative link building strategies category. Like guest blogging, this link building strategy involves you reaching out to website admins in the hope of securing a backlink. Unlike guest blogging, this is done when you have bought a product or service and want to leave a review for a company.
If you put together a glowing testimonial for a business, they won’t turn it down. In fact, they are likely to place it front and centre on their website. When that happens, they should highlight your business and include a backlink.
When you have developed fruitful relationships with other companies, this is one of the best link building strategy options available.
Build Links Through Communities
Speaking of the best link building strategy options, this is one to add to the repertoire. Naturally, when you think of link building strategies, the general aim is to secure the highest quality links.
However, even the most effective white hat link building strategies don’t consist of only collecting links from high PageRank websites. A natural backlink profile is one that procures links from a variety of sources.
An excellent way of diversifying your backlink profile is via online communities. Relevant industry forums, Quora, and Reddit – all of these are good starting points to market your content. This is also one of the better link building strategies for new websites to get their foot in the door.
Content Repurposing
When it comes to advanced link building strategies in SEO, content repurposing fits the bill. This technique involves taking a piece of content, such as an in-depth blog post, and repurposing it into a different format, like a video or infographic.
Why is this regarded as one of the most valuable white hat link building strategies? Because it means you can submit this content to other places. For instance, you could find websites that are based primarily around sharing videos and infographics. When you have content in these formats, it opens the door to getting your links on their platforms.
Conclusion
Without following link building strategies SEO guidelines, your efforts will flounder. You need backlinks to improve your standing with search engines, but you cannot simply expect them to appear out of the blue. You have to take the initiative – and you can do that with this link building strategy template.
Need Help with Link Building Strategies?
By using our link building strategies SEO guidelines above, your tactics won’t stagnate – they will prosper! However, if any of this guide sounds too complex or time-consuming, don’t panic; our experts have your back.
With decades of experience in the digital marketing and SEO industry, our specialists can design and undertake your link building strategy for you, getting you high-quality backlinks from high-authority domains – which will see your website skyrocket up Google’s search pages. Get in touch with our gurus today, and we’ll be glad to help!
