If you run SEO campaigns, you need to use Google Data Studio SEO reports. That’s a forthright statement, admittedly, but one you shouldn’t dismiss. Sure, you probably know all about SEO; it’s the foundation for your digital marketing efforts, generating organic traffic, clicks, and conversions. What’s less known is the necessity of SEO reports.
With SEO reports, you can effectively track key metrics that demonstrate if your SEO efforts translate into results. These insights are invaluable when plotting your future marketing strategies.
Generally, the SEO report Data Studio from Google provides is regarded as one of the best – but why? This guide will explain Google Data Studio SEO reports, why the platform is so popular, and how to use it for your business.
What Is a Google Data Studio SEO report?
Google Data Studio is a free tool that lets marketers visualise their data – and, fortunately, Data Studio SEO reports can be produced with relative ease. Simply input the data you want to include in your report, and it’ll be converted into interactive dashboards and reports.
So, why exactly is a Data Studio SEO report a favourite choice among marketers? Here are a few reasons:
- Interactive reports: The SEO report Data Studio feature has interactive, dynamic dashboards. In addition, data is collected in real-time, meaning you have the option to display information in its most up-to-date state.
- Data from multiple sources: By default, Data Studio SEO metrics are collected from the likes of Google Analytics, Google Ads, and YouTube. It’s also possible to grab information from third-party platforms, allowing you to produce a report that utilises dozens of sources for greater accuracy.
- Data blending: As well as collecting figures from multiple sources, you can ‘blend’ or ‘combine’ this data. The result: you can place data from various sources into a single graph or chart. Presenting the report this way makes the information easier to consume than opting for separate data visuals.
- Collaboration made easy: Collaborating on a Data Studio SEO report is made easy. It’s straightforward to share reports with others; if you give them permission, they can leave comments and edit the data. In fact, multiple people can work on the same report simultaneously.
- Fully customisable: The Data Studio SEO dashboards are fully customisable. You can use a template from the Template Gallery or make one from scratch. Widgets, data, and charts can easily be dragged and dropped into a report, while fonts, formatting, and colours can all be changed to match your brand.
What Is a Google Data Studio SEO Template?
The above sections refer to templates in Google Data Studio – but what is a Data Studio SEO report template exactly?
Here’s how Google defines it:
“A template is a special kind of report, created by appending/preview to the report’s URL. You can interact with a template in view mode just as you would any report.”
Templates are available in countless different configurations. As you would expect based on the name, they are essentially the framework for your report, allowing you to add any facts and figures to your report with ease.
By using these templates, the process of creating SEO reports is streamlined. There’s no need to deal with copying and pasting data into a spreadsheet and configuring this to match your requirements. With Data Studio SEO reports, what would be a complex, time-consuming process becomes a fast, simple task – all thanks to templates.
Creating a Google Data Studio SEO Template
You know the advantages of creating an SEO Data Studio report. Still, how do you go about actually generating one? One of the steps is making a Google Data Studio SEO report template.
Before explaining how this is done, it’s important to reiterate that you don’t necessarily have to start from a blank template. Data Studio SEO dashboard template options can be found already pre-programmed. For instance, Google has produced templates built to support the likes of Google Analytics, Google Ads, and YouTube Analytics. Plus, some templates have been submitted to the report gallery by other users.
If you do decide to create your own Google Data Studio SEO report template, you can do so with any report on the platform. Then, you can add whatever data or visualisations you like for your Google Data Studio SEO report.
You don’t always have to build everything from scratch. As an example, in Google Data Studio, SEO community visualisations are available. These visualisations, which range from an animated bar chart to choropleth mapping, give you a creative shortcut without needing to spend too much time devising your own graphics.
How to Add Data to Data Studio SEO Report
The Data Studio templates SEO report tool is worth nothing if you don’t have any data. Fortunately, Google Data Studio SEO metrics can easily be added to your report.
First, open up a template if you’re adding a new data source. In the upper right of the page, select the “Use my own data” option. Then it’s a case of choosing a data set, picking the necessary account or project configuration, and clicking the “ADD” button. If everything’s set up correctly, a small tick will appear next to the “Use my own data” button.
You can also switch data sources when required, which is done by clicking “Use my own data” and then the “Replace data” option. Keep in mind there will be multiple “Replace data” buttons available if the template is using numerous data sources.
Conclusion
The SEO report Data Studio offers is one of the best choices on the internet. Along with being one of the quickest ways to put your data into a report, it’s also renowned for its visualisation abilities. Add in the fact that you can incorporate multiple data sources, track data in real time, and collaborate effortlessly with others, and there are many advantages in its favour.
Need Professional SEO Reporting?
If you need something more than just the Google Data Studio SEO report tool and prefer a professional approach to your entire strategy, look no further than our experts here at Click Intelligence – one of the UK’s leading digital marketing agencies with a 97% client retention rate.
Sure, the SEO report Data Studio creates is great for those with the time and expertise to understand it. However, not everyone has that luxury; some people are far too busy with their business or simply don’t have the time to learn the complex art of SEO.
Luckily, we’re masters of this art, and we can get you the results you want through bespoke SEO strategies that work – just as we have for countless clients over the last two decades. Interested? Get in touch today for a no-obligation chat!
