The SEO world is a competition – and trying to remain in first place is increasingly difficult as more organisations join the race. The density and complexity of this online arena are why it’s crucial to leverage as many tools as possible to gain a competitive edge. One such tool is an SEO API.
From content curation to data analysis, analytics SEO API tools can help your company’s marketing efforts in various ways. The only problem is this: numerous SEO APIs exist on the market today – and knowing which ones are worthwhile can be tricky. At least, that’s if you stop reading right now.
To help our site visitors on their journey to Google’s front page, we’ve prepared a collection of the best SEO API tools handpicked by our digital marketing gurus here at Click Intelligence. Forget about searching any longer – we’ve got all your SEO API questions covered!
What Is an SEO API?
Before listing the best SEO API options, let’s just make sure everyone is clear about this kind of tool and what it actually is.
API stands for Application Programming Interface. With this interface, developers can gain access to the features and data of an SEO tool. Why is this useful? Because it allows them to get all of these features and data, put them in one place, and avoid having to scour various other SEO tools.
SEO APIs are particularly notable for streamlining data collection. Rather than going through numerous platforms to find data, SEO API tools allow you to grab all these from within a custom interface. You simply request data and receive it – easy. The analytics SEO API tools provide are incorporated into one sole interface, which eliminates having to use a thousand other SEO applications.
The benefits of SEO APIs include:
- Significantly faster data processing
- Combining multiple reports with ease
- Batch analysis of data is available, saving a lot of time in the process
- Analytics gained can be integrated into business documentation
With that all cleared up, let’s look at the best SEO API tools currently available.
Ahrefs
As one of the most comprehensive SEO tools, it shouldn’t be a surprise that Ahrefs features API functionality. The Ahrefs API functionality is based around using the platform’s index data. With this API, you can get backlink data with blazing speed. With billions of pages already crawled by the platform’s crawler, the index size continues to grow in quality, scale, and speed.
Google PageSpeed Insights API
Google getting into the API action is another unsurprising situation. This Google SEO API tool gives you the insights required to improve overall website performance.
As the name suggests, Google PageSpeed Insights API focuses on the speed and performance of web pages. However, it also covers other aspects relating to SEO, including accessibility. Undoubtedly one of the best SEO API free tools, there’s no reason not to add it to your repertoire.
Majestic SEO
Majestic SEO is a renowned specialist tool for backlinks – and the application’s expertise also extends to its API. The Majestic SEO API supplies you with a large volume of data, all of which can help you with your SEO.
Backlink counts, referring domains and IPs, and Topical Trust Flow – these are some of the main features of this API. Plus, internal tools can be built with the Majestic API. Alternatively, it’s possible to request commercial licensing.
SEO Content Analysis API
A popular SEO API free tool, the SEO Content Analysis API is an excellent choice if you wish to gain insights into a website’s content.
It’s easy to use this analytics SEO API tool; simply submit a URL or raw HTML, and this tool will provide a variety of real-time SEO analyses and insights. Data you can acquire includes content length analysis, keyword stuffing detection, title tag and meta description analysis, and more.
BrightLocal
Are you in the market for a local SEO ranking API tool? If so, look no further than BrightLocal. This application supplies a comprehensive collection of valuable local data, all of which can be added to your custom API interface.
The local SEO data this tool offers via its API includes:
- Online reviews
- Local and mobile ranking
- Organic ranking
- Local citation data
- Citation builder
- Google Business Profile (formerly Google My Business)
- Offsite SEO
SEMrush
Just like Ahrefs mentioned above, SEMrush is one of the most powerful all-in-one SEO packages – a claim evidenced by the SEMrush API tool. Instead of opening up your SEMrush account interface, you can integrate the API into whatever dashboard or internal application you desire.
As an SEO API, this tool opens the door to discovering relevant data about your competitors’ marketing tactics. You can check the competition’s organic search rankings, ads, backlinks, and more through the SEMrush API.
Searchmetrics
If it’s an SEO rank API you’re searching for, Searchmetrics is a suitable choice. It’s a great way to find data on rankings, organic content, keywords, and competitors with lightning speed.
Another reason Searchmetrics features one of the best SEO rank API tools lies in its integration with reporting tools. This API can be added seamlessly to the likes of Microsoft Excel and Google Data Studio.
Yoast SEO
The Yoast SEO API solutions are well worth your attention if you already utilise this software. There are several Yoast SEO API tools available, including:
- Rest API: to access Yoast SEO metadata
- Surfaces API: to gain information about a post or URL
- Metadata API: to add or alter meta tag outputs
- Schema API: To alter schema.org output
Supermetrics
When it comes to getting analytics, SEO APIs don’t come much more in-depth than Supermetrics. This solution allows you to gather all your marketing metrics – from Facebook to Google Analytics – and have them all in one place. With the API, you can then add this data to your own custom databases.
Even though Supermetrics isn’t one of the free SEO APIs, you can test out this software without any financial risk, thanks to the free trial available to new customers.
Conclusion
If you want to gain data about analytics SEO API tools can be used. If you want to learn how to boost your SERP position, SEO ranking API tools can be used. If you want to… You get the picture.
API tools are a powerful addition to any SEO campaign. Plus with various SEO API free tools available, there’s no reason why you shouldn’t get started with APIs right away.
Need SEO Help?
The data and analytics SEO API tools offer are highly useful for gaining insights into your SEO – which you can then use to improve your strategies. However, this process can be complicated and time-consuming, especially if you’re a beginner or a business owner without the time to learn the art of SEO, never mind deploying its tactics. Fear not, for that’s where our Click Intelligence experts come in.
Our highly experienced gurus eat SEO for breakfast. Curating tailored strategies, our talented teams know what it takes to measure, monitor and implement winning SEO techniques to catapult companies to that coveted first page on Google. We’ve helped clients in over 40 industries over the last two decades – and we can do the same for you.
If you want to see why we have a 97% client retention rate and a parade of client success stories, contact our friendly pros today – we’ll spill the beans on how we can take your digital marketing to heights you never thought possible.
