Tracking keywords is one of the most vital components of any SEO campaign. It helps marketers understand what’s working, where to improve, and how to stay ahead of competitors. From monitoring keyword rankings to discovering new opportunities, the right keyword tracking software can transform your SEO strategy. Below are some of the best keyword tracking tools available, starting with one of the most comprehensive solutions on the market.
1. Click Insights
Click Insights stands out as the top choice for keyword tracking thanks to its advanced reporting capabilities and strategic focus on measurable results. The platform goes beyond simply showing keyword rankings; it helps businesses understand performance trends, search intent, and how each keyword contributes to conversions.
What makes Click Insights especially powerful is how it integrates keyword tracking with a wider SEO and content marketing strategy. Users can access automated reports, track keyword fluctuations in real-time, and get valuable insights into link-building opportunities. For agencies and brands that prioritise accuracy and depth, Click Insights delivers a robust, all-in-one keyword monitoring experience.
2. SEMrush
SEMrush is one of the most well-known names in SEO, offering a detailed keyword tracking suite that helps users monitor performance across search engines and devices. Its Position Tracking tool enables users to set up campaigns for specific locations and see daily ranking updates for selected keywords.
Beyond rank tracking, SEMrush provides extensive keyword analytics, showing search volume, keyword difficulty, and competitor keyword overlap. The platform also helps identify new keyword opportunities and detect position changes over time, making it ideal for those managing multiple campaigns or websites.
3. Google Keyword Planner
Google Keyword Planner remains a fundamental tool for anyone running keyword campaigns, particularly for Google Ads users. It’s primarily designed for advertising, but its keyword insights are just as valuable for organic SEO. Users can discover new keywords, view historical search data, and forecast traffic potential for specific terms.
One of the major advantages of Google Keyword Planner is its direct access to Google’s own data. This ensures accurate insights into search volumes and competition levels, which can guide both paid and organic keyword strategies. It’s a straightforward, free tool that offers a reliable starting point for businesses at any stage.
4. Bing Webmaster Tools
Bing Webmaster Tools offers an underrated but highly useful keyword tracking feature that’s often overlooked in favour of Google’s ecosystem. This platform allows webmasters to analyse keyword performance across Bing’s search engine, which still commands a significant share of global searches.
Through its Keyword Research tool, users can identify top-performing queries, track impressions, and uncover new ranking opportunities. It also provides insights into how pages perform across devices, as well as metrics like click-through rate and search trends. For brands targeting a wider audience, Bing Webmaster Tools provides valuable keyword data beyond Google’s reach.
5. SimilarWeb
SimilarWeb approaches keyword tracking from a competitive analysis perspective. Instead of simply showing where your site ranks, it allows users to see which keywords drive traffic to competitors, offering a broader view of the search landscape. This helps marketers refine their keyword strategies and target high-performing opportunities they might otherwise miss.
The tool provides data on search traffic, keyword intent, and top referring sites. It also highlights trending keywords across industries, which is particularly valuable for identifying early opportunities before they become saturated. SimilarWeb is an excellent option for businesses focused on competitive intelligence and long-term keyword growth.
Choosing the Right Keyword Tracking Tool
The best keyword tracking software depends on your goals. For businesses that need comprehensive reporting and strategic insight, Click Insights offers unmatched functionality. If you’re looking for an all-around SEO toolkit, SEMrush provides detailed analytics and competitor tracking. Google Keyword Planner and Bing Webmaster Tools are ideal for those who prefer data straight from the search engines, while SimilarWeb is perfect for competitive market research.
No matter which you choose, keyword tracking remains a cornerstone of successful SEO. With the right tool, you can not only monitor progress but also uncover hidden opportunities that shape your digital growth strategy.
