Best Practices

UX is everywhere. Whenever someone interacts with a product or service, from a mobile app to wearing a pair of jeans, this is a UX. But what is UX? To extend on that, what is UX design?  This guide will answer those questions. We’ll also delve into what are UX designers, the tasks and responsibilities they deal with, how UX and UI are interlinked, and much more!  

The ability to measure numerous metrics is one of the biggest advantages of digital marketing. Among the best measurement tools for doing so is Google Analytics.  However, if you’re a newcomer to the world of tracking user behaviour and measuring website performance, you might have this frequently asked question: what is Google Analytics, and how does it work? If you’re unsure and confused, don’t panic; this guide contains everything you need to know.

Many marketing teams make it a priority to drive traffic to their respective websites. However, a focus on simply generating traffic is not a sustainable approach on its own. You need to understand how to get more from your traffic and existing leads. This guide will explain what is conversion rate optimisation, its benefits, how to get started with conversation rate optmisation, and more.  

Have you ever asked yourself the question: ‘What can I blog about?’ If you’re a writer, this is something that likely happens on a regular basis! Writer’s block affects everyone at some point. When it strikes, it can be difficult to even come up with simple blog post ideas.

SEO is equal parts confusing, complex, and challenging. This is particularly the case if you’re new to the world of search engine optimisation. If you are a newcomer, this isn’t necessarily a bad thing, however. You have a clean slate, which means your strategy – and website – is not bogged down by outdated SEO strategies. For instance, an SEO strategy 2022 style is not going to be the same for 2023. You can thank Google and its ever-changing search algorithm for that.

When driving targeted customers to your online store, one of the best methods is through eCommerce SEO. However, it’s fair to say, putting together an effective eCommerce SEO strategy is not an easy task. The Google search algorithm is always evolving, which means certain SEO techniques that worked last year could suddenly become outdated. Not to mention the amount of work that is required to simply get any SEO strategy for eCommerce websites up and running is extensive.