Take your sports team to the world of online with the expert advice and guidance of our SEO specialists. Connecting with your fans or your customers online is a must, and our experts can help you start winning the race against your competition. Our expert SEO teams have years of experience working with sport brands and know how to build online awareness and increase the reach and visibility of your sports brand online through digital marketing and SEO.

How Does SEO Benefit the Sports Sector?

Local and grassroots sporting clubs have unique opportunities never before seen and new challenges that their predecessors never had to face. To succeed today, having not just an online presence but a great one can make all the difference for your sporting brand or team. Increased visibility can help connect your sports brand to new fans and audiences, allowing you to share your individual and unique story with a whole new generation.

How Can Our Team Improve Your SEO?

We’ve worked with brands throughout the sporting industry, from established teams to sporting goods brands to individual sportspeople and coaches. Our ability to adapt to your individual needs is due to our commitment to our clients. We understand what it takes to help you get to the top and also what you need to maintain all your hard-earned gains in the world of digital marketing and SEO.

We work to audit your digital presence, improve your on-page SEO, and also grow your presence online with a special blend of link building, influencer engagement, and local SEO.

With a custom, personalised sports SEO guide you can improve many metrics for your sports brand. The primary goal of any sports SEO strategy is, of course, boosting your rankings on the SERPs, but that is just the start of what a custom strategy drafted by our experts can do for your brand. SEO can improve your website, content, visibility, brand loyalty, conversion rate, and more. Combine our SEO services with our sports link building services and our sports content writing services.

Our Sports SEO Services

SEO Auditing Plans

Every great sports SEO strategy starts with an audit. Our team has the technical and creative know-how to spot issues on your website and within your backlink profile. By creating a full sports SEO guide on what is holding your website back from being great, we can immediately boost your domain authority and your SE ranking all in one go. Not only that, but many of the trust signals that Google and other search engines are currently looking for revolve around quality – the same quality that will attract visitors and customers to your site.

Managed SEO Services

We can handle your every SEO need with our managed SEO services. Benefit from a dedicated account manager, expert SEO analysts, and a team of content writers who will bring your bespoke sports SEO strategy to life. SEO is the ideal long-term marketing strategy and works to improve all your marketing and value-building efforts between yourself and your fans.

Content Writing Services

Quality content rules the digital realm, and that is precisely what you can enjoy from Click Intelligence. Boost your website with engaging copy that has all been optimised for search engines to really launch your website and expand your reach and visibility online. Our sports content writing services can help you stand out better and include content writing for everything from on-page to product descriptions to blog articles and more.

Local SEO Services

Local sports teams and local sports brands can benefit massively from a bespoke local sports SEO strategy. Our SEO team are big fans of sports themselves and know how to boost your local Search engine rankings and improve your local sports brand’s reputation and fanbase. Whether you are team, a store, or a service, if you are based locally, you need to connect with your local customer base, and a bespoke local sports SEO guide is just the ticket to make it happen.

International SEO Services

If you operate internationally or have a massive fanbase, then our international SEO services can help you boost your reach and the experience that your fans have when engaging with your brand online. Help them find your brand, your players, and more with our experts at your heel and your very own custom sports SEO guide by your side.

Google My Business Optimisation

Regardless of whether you operate locally or internationally, your Google My Business needs to be optimised. This is a great move to help your local SEO efforts and can also be a great way to encourage your fans to review your brand by making your digital presence seem more professional and connected with your fans.

Link Building Services

Link building is one of the staple SEO strategies, and every brand and team in sports needs a great link building strategy in place. This isn’t just building and adding links, either. While a few poor-quality links aren’t the end of the world, your site could be accidentally penalised if it happens too often. Our team can keep an eye on your backlink profile and can also improve it with a link building strategy designed just for you.

Google Penalty Recovery

If you invested in SEO strategies before the big algorithm updates, we will need to clean up these issues first. What worked in the past can and often does penalise brands in the present, but there are a variety of ways that you can move on from those issues and get started with a clean slate. If you have been penalised by Google, then don’t worry, instead hire our Google Penalty Recovery services as part of your sports SEO guide and have us clear up the issues and reset your brand online.

How We Craft Each Bespoke Sports SEO Strategy

Every sports brand is different. Teams have their own unique and rich history. Brands are always trying to find and fill new niches to attract an audience, even in this highly competitive industry. To give you the best possible service, we always put you first, which is why every bespoke sports SEO strategy involves these key steps:

1. Research

Our SEO team has a lot of experience working within the sports industry but not a lot of experience working with your brand. To give you the best results and experience, we always invest in research. This research helps us understand your brand or team, as well as the trends that will impact you and the best keywords that your brand should rank for. We want to use the language that your fans are using and appeal to your customer base as best we can – to do that, research is essential.

2. Auditing

Auditing is a staple SEO practice. An audit can help us understand your current SEO situation more intimately so that we can work to improve it and then work to build from it. An audit is the best way to help your business improve individually, rather than use a one-size-fits-all approach that will never give you the same results as your own bespoke sports SEO guide.

3. Benchmarking

Benchmarking is a way to quantify where your brand currently sits. It’s a part of the auditing process and is a great way to help you see and understand your current situation. By creating this benchmark, we can then compare future measurements against your benchmark to understand the impact of our SEO strategy and how we can improve it further as time goes on.

4. Execution

With a benchmark, a clear understanding of your brand, and a bespoke sports SEO strategy, you can then take our sports SEO guide and implement the changes on your own, or you can hire our managed SEO services to have our experts execute the strategy professionally. You can pick and choose which of our strategies you use as well, allowing you to always fit professional SEO services in with your budget.

5. Measuring and Reporting

We believe in transparency and always aim to provide you with a working strategy and realistic expectations. SEO, for example, takes time for results to start being noticed. With billions of websites published and more being added every day, Google’s algorithm has a huge job ahead of it. Google crawls through these websites several times a year, and you won’t notice big differences for a while. By benchmarking and providing monthly reports, we can help you stay in the loop of your results, always knowing the return on your investment.

Why Choose Click Intelligence?

We are a team of SEO and content experts who can provide a comprehensive sports SEO strategy for your business that is bespoke and tailored to you. With offices in London, Cheltenham, and New York City, we have a truly international data-driven approach fuelled by creative innovation.