Search Engine Optimisation is the ideal marketing strategy that works to increase your ranking on relevant searches on top search engines and improves your audience’s experience online. It is the best way to both enforce quality control and boost your long-term marketing strategy all in one go, and here at Click Intelligence, we work to craft brands within the energy sector the perfect energy SEO strategy that will help them deliver their message to more customers through best-practice SEO techniques that don’t cost the earth.

Why Does the Energy Sector Need Expert SEO Services?

We’ve worked with energy brands of all shapes and sizes. From renewable energy providers to solar panel installation companies and beyond. People need energy, and therefore the competition is both niche and complex for energy businesses. To maintain your market share and increase it, you need a combination of marketing techniques designed to make your brand an household name.

SEO is the perfect long-term marketing strategy that also works to improve the experience visitors will have when visiting your website online. In the past, SEO often involved poor-quality, even spam tactics to cheat your way up to the top of Google. Google, however, has come a long way since then. There have been massive algorithm updates, meaning that the trust factors Google and other search engines look for are more strict. The natural language processor is also far more advanced, allowing Google’s search engine algorithm to understand more of what is on the page, rather than simply scanning for exact keywords regardless of their placement.

This means that those old tactics of keyword stuffing and getting your link published wherever and as often as possible are long gone. Today SEO is all about improving the quality of your website and your digital presence, which is why it is one of the best marketing strategies to invest in for your energy brand.

Our SEO experts know what Google is looking for and they always stay on top of the latest best practices to optimise your website so that search engine algorithms can understand your site and rank it highly. Today, that just happens to coincide with the strategies you would want to use to appeal to your users better.

The end result boosts your business across the board. From your user’s experience to your domain authority and search engine ranking, there are so many reasons to invest in a custom energy SEO strategy from the team here at Click Intelligence.

You can choose to have us audit and then create a bespoke and tailored energy SEO guide for your business on your own. You can pick and choose which SEO services you need from our team of experts. You can even have us entirely manage your SEO needs on your behalf. With quality at the core of every data-driven strategy we develop, you will see a boost to your ranking and to the overall experience you offer to your audience.

Our Expert Energy SEO Services

Managed SEO

SEO is difficult to understand because it changes regularly with daily updates. Our team takes the guesswork out of the process and always stays on top of the best practice strategies so we can not only provide you with the best energy SEO strategy for your business, but we can also entirely manage your SEO campaign on your behalf.

Local SEO

If you operate locally as an energy business, you are in luck because local SEO is notoriously more effective than international SEO. Your competition pool is smaller, and you can really target the local areas around you, making it easier to rank at the top of Google’s search results and also show up on maps search results. Our team knows exactly how to optimise your website and digital presence so that you can start making waves in local markets.

International SEO

If your business operates internationally, you have a lot of competition. Our team can help by devising and executing the perfect energy SEO strategy that helps your brand stand out and make waves online. We use a combination of on-site and link building strategies to improve your domain authority and ranking, all while keeping your audience’s experience in mind.

Link Building

Link building is one of our most staple SEO services and is one of the most common services that our clients hire on a regular basis. Link building has changed so much. A poor link placement can actually bring down your entire backlink profile. Our team works to improve your backlink profile by removing those poor-quality links and ensuring that every guest post we write on your behalf is value-driven and suited for both your brand and the publisher’s audience. We can do this because we have manually reached out to our bloggers and webmasters, and can guarantee that they have a high domain authority and visitor volume.

Google Penalty Recovery

The best way to start any Energy SEO strategy is by understanding the issues that are holding your website and digital presence back. We use the best tools in the business to find the links pointing to your website so that we can understand your backlink profile and know what it needs. If you are suffering from a penalty, then we will then work to get those poor-quality links removed or disavowed. With this done, we will then send your site to be reconsidered, at which time your next link building campaign will see far better results.

Content Writing

Content is king and one of the key doctrines of every energy SEO strategy. If your website needs better, more optimised content to stand out, then our team of writers are on it. They will craft vivid descriptions that help sell your energy brand to your customers while still boosting your SEO efforts thanks to their use of best practice content strategies.

Conversion Rate Optimisation

Lowering your bounce rate and improving your conversion rate means improving every marketing strategy in your future. Our team can help customise unique landing pages and also know how to improve your website so that all your marketing and link building efforts go that much further.

Google My Business Optimisation

Every business should be found on local directories, with one of the biggest and most popular directories online today being Google My Business. Whenever you search for a business, especially locally, the top results today are results attached to Google Maps. Google My Business is your chance to customise and optimise your listing for better engagement online.

SEO Auditing

Every campaign starts with an SEO audit. Without a quality technical and content audit from our team, our energy SEO guide recommendations would just be shots in the dark. With an audit, we know exactly what issues are holding your business back and what steps your brand should take to improve your SEO efforts.

Benefits of a Bespoke Energy SEO Strategy

Just as every family is unhappy in its own way, every website is held back by its own issues. By auditing your website and digital presence, we can create the perfect, working energy SEO guide that will help you make real steps towards improving your domain authority and search engine ranking all at once.

We never use a one-size fits all approach for our clients. Your business is unique, and therefore your energy SEO strategy should also be unique.

How We Build Our Tailored Energy SEO Guides

Every energy SEO strategy we create for our clients goes through the same rigid production process to ensure you get a quality experience.

Research

Though our team of SEO and content experts have years of experience working with energy brands just like yours, we know that there is always something new. A new niche, a new audience, a new set of rules, regulations, and opportunities that set your brand apart from other clients we have worked with in the past.

By researching for every client we take on, we can customise everything from the niche to the keywords we work to help you rank on.

Auditing

We audit to understand the issues that are holding back your brand from improving. Without making those improvements, all SEO efforts in the future will be wasted. By auditing we can make a clear, working strategy that provides real results for your energy business.

Benchmarking

It takes time for any energy SEO strategy to start showing results. There are billions of active pages out there, and search engine algorithms have to crawl through every single one. This means it can take months before you see results, which is why benchmarking is so important so that you can see the value and results of your energy SEO strategy as time goes on.

Execution

We will then work to execute whichever service you have hired us for. These could be fully managed services, or it could be partial services that work alongside your in-house team’s efforts.

Measuring and Reporting

No service is complete without a report. We provide monthly reports so that you can see the return on your investment and so that we can improve your energy SEO strategy by tweaking it for better success in the future.