Great content needs to capture your audience and be fully understood without misunderstandings. It can be hard to convey medical services and concepts to patients, which is why we specialise in medical & health content writing. Our team of experts will craft a tailored medical and health content writing strategy for your brand that will get noticed by the medical community and your potential patients alike. As all of our content writers are trained in SEO and copywriting, you’ll tackle two goals and boost your on-site SEO with every content piece we create for you.

Why Your Brand Needs Bespoke Medical & Health Content Writing

It can be very difficult to convey complex medical services and conditions to the layperson. A great doctor can easily explain concepts that just go over most of their patient’s heads, and yet far too many don’t take the time to sit and consider if the information they have imparted has made the impact they wanted.

Understanding medical conditions, what services you offer, and what sets your medical or healthcare business apart is a key skill that medical professionals don’t need to practice – which is where our team of expert content writers comes into play.

Our team has worked with many brands in the medical and healthcare industries and knows how to take detailed briefs and transform them into engaging, vivid content that helps even those outside the medical industry understand your business.

Publishing content that is engaging and easy to understand is important, even if you operate from medical professional to medical professional or operate on a B2B basis. Being transparent and winning over your audience with masterful copy is always the smartest marketing strategy online. Not only does it make it simpler, faster, and more effective when introducing your brand to new visitors, it is also better for your SEO.

Search engines have a very advanced natural language processor, but complicate your copy with too much medical jargon and technical writing and you will ostracise a huge number of potential clients. People who use Google will rarely use technical language because we naturally adapt our search queries to their very base. This doesn’t mean you cannot use specific names, but rather you need a combination between natural language and medical jargon to best attract your clients to your site – through search engines and otherwise.

An effective medical & health content writing guide can help keep your content consistent and optimised for SEO, which helps new audiences understand your brand and why they need you faster. However, if you really want to wow your visitors and really contribute towards your SEO strategy, invest in our services to bring your medical & health content writing strategy to life.

Our Medical and Healthcare Content Writing Services

Website Copy Creation

Help your website stand out with winning copy that brings your audience in and helps sell your brand or services. Every page needs to act as a landing page. If a visitor comes to your page looking for an answer and doesn’t immediately find one, you will likely lose them and see your bounce rate grow out of control. Have our experts create the perfect bespoke medical & health content writing guide to improve your conversion rate and transform each page from something you need to have to something you are proud to have on your website.

Product or Service Descriptions

Being clear and concise with your copy is key when it comes to writing vivid and selling product or service descriptions. By making content easy to understand, you can endear more clients or patients to your brand. Medical professionals and laypeople alike will immediately know what your product or service is about and why you are the best choice of provider.

Press Releases

Market big events, new research, reports, products, and more with a compelling press release that attracts the attention of medical publications and news publications alike with our press release content writing service. Press releases are a key part of every health & medical content writing strategy and can also be a key part of your digital marketing and PR campaigns, so invest in a press release that captivates from the first word with our press release writing service.

White Paper Articles

White paper articles are a step down from a medical journal and one step up from a blog article. Have our team rewrite the medical content you have created for the medical community so that laypeople can understand the research, service, or products you back and what makes them so special. Publishing this rehashed information does wonders to increase your site’s expertise, authoritativeness, and trustworthiness, three metrics that Google and other search engines use to determine how valuable your site is.

Blog Articles

Keep your website active and in Google’s good books with an engaging blog that is optimised for search engines and designed to add value to your brand. The content can be geared to patients or to medical professionals alike. As we always include research in our medical & health content writing strategy, your blog will be tailored to the interests of your customer base. Use these articles to keep your patients returning to your site and build your authority and reputation online.

Infographics

Infographics are one of the best and most effective tools available that works to help explain complicated concepts to your patients. From outlining how your product works to helping your patients understand which option or service might be right for them. The information doesn’t need to go in-depth, but laid out in a beautiful infographic, we can help you explain key concepts in a visually appealing way that boosts your SEO and acts as great marketing material.

Link Building

Our link building service always includes custom content, but you can enlist our content writing services to craft your bespoke articles for your own link building opportunities as well. If you have a guest posting opportunity, make your article sing with the talents of our writing team and always have your guest post content optimised for search engines so that your website gets the biggest boost.

How Does Our Medical & Health Content Writing Service Work?

Every medical and health content writing strategy is created bespoke for our clients. This includes research so that we can better understand your brief and your patient or customer base. To get the most out of our content writing service, however, providing a full brief of the key concepts and information you need us to include is the way to guarantee the best possible content from our team.

We are more than happy to craft a bespoke medical & health content writing guide, and then pass on your brief to our writers. Together with these two pieces of information, they will be able to bring your website’s copy to life and help you really connect to your clients or patients in ways you never thought were possible.

What are the Benefits of a High-Quality Blog for Your Medical and Health Business?

One of the key services that we offer our clients on an ongoing basis is our blog writing service. Blogs are a great way to add value for your patients or customers. Sell a product or medicine, for example, and you can offer extra value to your patients by publishing lifestyle and health articles that help them get even more out of your products or services.

Blogs are a great way to market and expand your reach. With a great blog, you can engage with existing customers to remind them of your brand in a positive environment. Your goal here is to become a household name that they trust and rely on. That same content can be used in both your SEO and digital marketing efforts to expand your audience reach.

Most of all, however, is that an active website is automatically better ranked than a static one. A blog is the best way to keep your website active and fresh, and our content team can offer you the high-quality content your business needs to achieve its goals.

Why Do You Need Click Intelligence?

We tailor our every medical and health content writing guide and medical and health content writing strategy to you. Every business, particularly in the medical field, is unique in its own way. The customers or patients that you work with vary drastically, and you need a custom content strategy that understands your brand and your audience. We always put you and research at the heart of every medical & health content writing guide we create, so your strategy will be perfectly suited towards growing your business.