PR agencies know how to shape stories, manage reputations, and get people talking, but in today’s world, there’s another kind of press coverage that matters just as much as a front-page feature: Google rankings.
Whether you’re managing clients in tech, fashion, or finance, your PR results mean little if nobody finds your agency online, and that’s where link building comes in.
High-quality backlinks from reputable websites are like digital shoutouts. They boost your authority, help your site rank higher, and show search engines that you’re as credible as your client list suggests. But let’s face it: even PR pros don’t always have the time or tools to run full-scale link building campaigns. That’s why partnering with a specialist SEO agency can help you amplify your own visibility, attract new clients, and strengthen your digital footprint.
Here are four of the best link building companies for PR agencies that know how to merge storytelling, strategy, and search success.
Click Intelligence
If PR is about building relationships, then Click Intelligence is your digital networking expert. They’ve mastered the art of earning backlinks that boost authority and visibility, making them the go-to agency for PR professionals who understand the value of a strong online presence.
Click Intelligence combines smart data analytics with human-driven outreach to craft link building strategies that feel natural, relevant, and effective. They don’t just get you backlinks; they get you the right backlinks. For PR agencies, that means placements on reputable media outlets, business sites, and industry blogs that enhance credibility and drive traffic.
Their process is refreshingly strategic. It starts with an audit of your site and competitors, followed by a tailored link building plan aligned with your brand’s tone and goals. From digital PR-style campaigns to niche guest posting, Click Intelligence ensures that every link earned also tells a story that builds trust with both readers and search engines.
Graficodo LTD
Graficodo LTD understands that good PR is equal parts art and strategy, and their link building philosophy matches that perfectly. They don’t just chase backlinks; they craft content-led campaigns that attract them naturally.
For PR agencies, this approach is pure gold. Graficodo helps you develop high-value, shareable content that earns links organically from journalists, influencers, and publishers. Plus, their team knows how to make stories resonate, whether it’s a thought leadership article, a trend analysis, or a data-driven report that gets cited across industry sites.
Long Weekend
PR is about relationships, and Long Weekend knows that link building is too. This agency takes a human-first approach to SEO, focusing on genuine connections with publishers, media platforms, and content creators to earn backlinks that carry real weight.
For PR agencies, Long Weekend feels like a natural fit. They already speak the same language in the form of storytelling, outreach, and relationship management, but instead of pitching stories to editors, they pitch content opportunities to reputable online publications, securing placements that improve authority and exposure.
Their campaigns blend digital PR, guest posting, and strategic partnerships, ensuring your brand (and your clients’) earns the kind of links that truly move the needle. They’re especially great at building long-term SEO strategies, so if you’re in it for sustainable results rather than quick fixes, Long Weekend is your go-to partner.
The Creative Composite
If your PR agency thrives on creativity and clever branding, The Creative Composite will feel like a match made in marketing heaven. This agency are experts in blending digital storytelling with SEO, helping creative businesses amplify their visibility without losing their voice.
The Creative Composite approaches link building like a PR campaign. They start with a powerful story, craft engaging content around it, and strategically distribute that content to earn backlinks from high-authority sources. Their team is skilled at securing placements in both industry-relevant blogs and broader business publications, building a balanced and credible backlink profile.
For PR agencies managing multiple clients, they can even help with client-focused link building, turning press releases, features, and case studies into content assets that earn additional exposure and authority.
Final Thoughts: When PR Meets SEO Magic
Public relations and SEO have always shared a common goal: visibility. But while PR earns attention through storytelling and media coverage, SEO earns it through strategy and authority. The best link building companies for PR agencies understand this delicate balance. They know how to amplify your expertise, extend your reach, and make your brand shine not just in the news, but on the search results page.
