HR is all about connecting people, but that doesn’t mean that HR teams have the knowledge or the time to build backlinks. If you’re running an HR firm, recruitment agency, or talent platform, you already know how competitive the digital space is. You’re not just battling for clients; you’re battling for visibility, and in Google’s world, visibility comes from authority. Where does this authority come from? Backlinks.
But link building in the HR industry isn’t easy. You need credibility, context, and connections. The best links come from sites that are trusted in business, hiring, and leadership circles, not random blogs about cats and crypto.
That’s why you need a link building agency that understands your space, your audience, and your brand voice. The agencies below do exactly that. Here are six of the best link building companies for HR brands, ready to help you attract more clients, candidates, and rankings.
Click Intelligence
If SEO were a job interview, Click Intelligence would be the candidate who shows up early, brings their own data, and already knows your business inside out. This award-winning agency combines data-driven outreach, content marketing, and technical SEO to build backlinks that truly strengthen your HR brand’s online authority. Their AI-assisted prospecting tools help identify the best placement opportunities, from HR and B2B publications to business blogs and industry journals.
For HR companies, their approach is particularly powerful. They understand that the goal isn’t just traffic. They know it’s targeted traffic from hiring managers, executives, and decision-makers. Whether you’re running a recruitment agency or an HR SaaS platform, Click Intelligence creates content and link strategies that position you as a thought leader in your niche.
Harned Marketing
Harned Marketing is built around one big idea: that great marketing is about people. It’s no surprise, then, that they’ve become a perfect fit for HR companies looking to elevate their digital presence through authentic, human-centred link building.
Their approach starts with storytelling. Instead of chasing generic guest posts, they develop narratives that highlight your brand’s expertise in hiring, leadership, and workplace culture. They then leverage their media relationships to earn placements in industry-relevant publications, from HR technology blogs to business leadership outlets.
Harned Marketing’s link building is never “one-size-fits-all.” Every campaign is managed with your brand’s tone, goals, and target market in mind. For HR brands looking to position themselves as trusted advisors rather than just service providers, their content-led strategy is a home run.
ClearBrand
When it comes to branding and SEO alignment, ClearBrand lives up to its name. This agency excels at helping HR and B2B service companies build both authority and authenticity online, ensuring every backlink reinforces a clear, trustworthy brand image.
ClearBrand’s managed link building services are tailored to align with your existing messaging and growth goals. They’re experts at crafting white-hat campaigns that secure backlinks from HR, business, and professional development platforms. Instead of focusing on link volume, they prioritise relevance, making sure every link adds real SEO and branding value.
Their content team also understands how to turn complex HR concepts (like employee retention or compliance) into readable, engaging articles that publishers actually want to share. Combine that with detailed reporting and a strategic eye for long-term growth, and you’ve got a partner who builds links that last.
Firestarter SEO
When you’re ready to ignite your online growth, Firestarter SEO lives up to its name. This U.S. agency specialises in managed link building for professional service businesses, including HR firms, staffing companies, and consultancies, that want to rank higher without cutting corners.
Their process is both methodical and creative. First, they perform a detailed audit to assess your current backlink profile. Then, they develop a fully managed outreach campaign that combines automation and human oversight to secure authoritative, relevant backlinks from trusted industry sites.
Innovation Visual
For HR companies operating internationally or serving global clients, Innovation Visual is the perfect SEO partner. Based in the UK, they’re known for creating strategic, data-backed campaigns that scale, both in reach and impact.
Their managed link building services combine technical SEO expertise with content-driven outreach. Plus, they’re skilled at securing backlinks from reputable business, HR, and tech publications, ensuring your brand builds authority in multiple markets.
What is great about Innovation Visual is that they take a long-term approach to SEO, treating backlinks as part of a holistic marketing ecosystem rather than a one-off tactic. They pair every campaign with analytics tracking, so you can see exactly how your new links are improving rankings, traffic, and lead quality.
Bulldogs Digital
If you’re tired of stuffy SEO jargon and want a partner with a little more personality, Bulldogs Digital is your agency. Their team brings a down-to-earth, approachable style to link building that feels refreshingly human, perfect for HR companies who want to stand out in a field full of corporate sameness.
They specialise in content-led link building and digital PR, crafting campaigns that highlight your HR expertise in a way that gets people talking, while their outreach strategies often focus on leadership, workplace trends, and employee well-being topics that naturally attract attention from publishers and generate high-quality backlinks.
Build Links Like You Build Teams
The best HR professionals know that success comes from finding the right people, and the same goes for SEO. The agencies above are the “A-players” of the link building world, ready to strengthen your online reputation and bring your HR brand to the top of search results.
