When you look at businesses operating online, you may assume that they perform all their operations in-house. This often is not the case, though – many businesses employ freelancers for flexibility, for example. One particularly popular service is an SEO reseller, which involves outsourcing SEO work to a third-party expert provider.
So, what exactly is an SEO reseller company, what does an SEO reseller plan involve, and is using one right for you? Keep reading to learn more!
About SEO Reseller Services
SEO reselling refers to a relationship between one business and another: the white label SEO provider and the SEO reseller.
The white label SEO provider handles all of the SEO services and sells them to the SEO reseller. The SEO reseller then resells SEO services to their own clients.
The SEO reseller handles the client, and the client often does not even know that a third party is involved. They will identify the client’s needs and then seek help for the white label SEO provider to deliver the SEO services and satisfy their clients. It is a two-way relationship that benefits everyone involved.
What Does the White Label SEO Provider Do?
A white label SEO reseller program can differ depending on the SEO reseller’s needs. However, generally, this is what’s involved in an SEO reseller program.
- SEO Auditing: SEO reseller plans typically involve comprehensive SEO audits. This process evaluates a website’s performance, focusing on how it ranks for search engines. Think of it like a check-up for a website. The SEO audit covers everything, from technical SEO to on-page SEO to backlink profiles.
- Link Building: The provider will execute a link-building strategy, which often involves guest posting, content promotion, attaining local citations, and gaining relevant backlinks from authoritative websites.
- Keyword Research: Another thing a white label SEO program includes is keyword research. The provider will identify highly relevant keywords for the client, mapping keywords to specific pages or pieces of content for maximum ranking potential.
- On-Page SEO Optimisation: On-page SEO focuses on a variety of elements, from meta titles/descriptions to header tags to image optimisation. The SEO reseller service will include this.
- Content Creating: The provider will develop high-quality, SEO-friendly content for the client. This will include content types like blog posts and product descriptions. They will ensure the content is engaging, informative, and appeals to search engines to help the client climb the ranks and improve their branding.
- Competitor Analysis: The white label SEO provider will take on the job of performing competitor analysis. They will identify the competitor’s backlinks, keyword rankings, type of content, and more – this will help determine areas of improvement.
- SEO Reporting: SEO reporting is a crucial part of the SEO service reseller’s offerings, and it’s also something the provider will do. It involves tracking, analysing, and presenting SEO data related to search engine rankings to the client. It means demonstrating just how effective the SEO efforts have been, providing assurance that it’s all worth it. Some UK SEO resellers will offer weekly reports, whereas others might offer more in-depth reports every couple of months.
The white label SEO provider will also typically have SEO reseller software to streamline the process of managing and reporting all the SEO services. For example, there will likely be a white label dashboard or client portal.
Of course, every white label SEO provides is slightly different, and there are typically different packages on offer detailing the exact services provided.
What Doesn’t the White Label SEO Provider Do?
The white label SEO provider operates behind the scenes, offering the reseller SEO company a variety of SEO services that the reseller can sell as if they came from them.
That means the white label SEO provider does a lot – but that doesn’t mean their services include everything! For example, they do not speak directly to the client; they won’t participate in client meetings, they won’t bill the client, and they won’t market directly to clients wanting SEO for themselves. Essentially – the SEO reseller knows how to sell SEO, whereas the provider knows how to do SEO.
They also will not address website problems that are not related to SEO. For example, if there is a website design flaw, such as a poor font choice, they won’t deal with that.
What Are the Benefits of Becoming an SEO Reseller?
Using an SEO white label program has a variety of benefits, especially to marketing agencies or content creators who want to expand their services but do not have the budget to do so in-house. Here’s why white label SEO services UK are so popular.
Easy Scalability
Using a white label SEO reseller program means you can scale up and down with ease. You don’t need an in-house SEO team, which means you can use the services necessary as and when you need them. If you suddenly experience an influx in clients, the SEO white label provider can provide the SEO services you need – if you have a quieter period, you can scale down the service.
The Chance to Expand Services to Clients
You will already have your own offerings to clients, whether that’s general marketing, PR, social media, or web design. Many clients like to receive all services in one space, and becoming an SEO reseller means you can offer them just that. You expand your services, becoming a one-stop shop for all your clients’ digital marketing requirements.
It’s More Cost-Effective than an In-House SEO Team
If you resell SEO services, you will not need to hire an in-house team, making offering SEO to clients much more cost-effective. If you are a web designer or content creator on a budget but want to increase your client list, becoming an SEO reselling company is a fantastic way of doing so.
Access to SEO Experts
A white label SEO program is worthwhile because it puts you in touch with SEO experts. SEO can be a complicated game – it’s subject to the changing ranking factors of Google and other search engines. There’s a lot that goes into it. Learning it all to sell to clients is time-consuming, whereas reseller SEO services give you direct access to that knowledge without obstacles.
Increased Profit
It’s the goal of every business to increase their profits. The way SEO reselling works is the SEO reseller purchases a whole package of SEO from the white label provider and then hikes the price for their clients, thus creating profit.
Should You Seek a White Label SEO Provider?
Are you unsure about becoming a reseller SEO service? Here is what to consider first.
Budget
What is your budget? You might be interested in cheap SEO reseller packages, but the truth is that paying a little more tends to provide a better service, and you want to ensure a high-quality service for your clients. Research SEO reseller costs before deciding on this business move.
Keep in mind there are free SEO reseller programs, which means they do not ask for an upfront cost but instead earn commissions when the business sells their SEO services.
In-House Capabilities
What are your current in-house capabilities? If you have a team of individuals who know something about SEO, it might be worth starting in-house. However, if you only sell one specific service (such as web design) and have no concept of SEO but want to provide that service to clients, SEO reseller packages are the way to go.
Client Needs
What are your current client needs? Would they be interested in a local SEO reseller program, or are their SEO needs already met elsewhere? This part is crucial, as you should always tailor your services to your specific audience, especially if you already have a long list of loyal clients who enjoy what you have to bring.
You may be in a position where you want to expand your client list – in which case, you’ll need to learn how to get more SEO clients and how to sell SEO services, as this will be new to you!
If you decide that becoming a global, national, or local SEO reseller is right for you, your next step is finding an SEO reseller UK provider, which involves comparing reseller SEO packages and working within your budget.
Reseller SEO Services: Final Thoughts
As a business, you do not have to hire in-house experts for every service you offer your client. SEO reselling is an excellent strategy that puts you in touch with SEO experts, allowing you to repackage their services and sell them as your own. It gives you a major advantage, as it means you can expand your services, boost your brand image, and turn a higher profit.
Become an SEO Reseller with Our White Label SEO Program
We offer SEO reseller UK packages to businesses. As SEO experts with over twenty years in the digital marketing industry, we can promise high-quality SEO services that stay up to date with the ever-changing trends.
So, if you want to expand your own services with our SEO help, get in touch with our friendly team today!
