Ultimate Guide to Guest Posting & Guest Blogging in 2022

Reading Time: 5 minutes

Chapters

Basics

1. What is Content Marketing? – Become a Content Marketing Ninja

2. Create Winning Content Marketing Strategy – Blog, Article Content

3. Content Marketing Strategy Examples

4. Content Marketing Software & Tools

5. Ultimate Guide to Guest Posting & Guest Blogging in 2022

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Do you find it challenging to get the perfect balance of SEO techniques that improve your ranking on SERPs with creating content that will attract, grow, and engage your target audience?

If yes, then guest posting is the ideal content marketing strategy for you and your business.

Guest blogging or guest posting is arguably the easiest way to improve your SEO ranking and, at the same time, get your product or service in front of more sets of eyes. However, more importantly, the right sets of eyes for your brand.

Not sure where to start?

The below guide to guest blogging and guest posting and effective blogger outreach will turn you into an outreach content pro in no time!

What is the blogger outreach program?

Blogger outreach is the process involved in putting your product or service in front of appropriate bloggers and influencers by sending them personalised emails.

Primarily, a managed email outreach campaign should be able to effectively convince influencers with the right target audience to mention you in their content and link to your website.

Worried this sounds a bit like SPAM?

In all honesty, yes, blogger outreach can come across a bit spammy, but only if it is not carried out correctly. If you put in the time and effort and use the best blogger outreach tools currently available, you can create mutually beneficial and long-lasting relationships with highly influential people within your niche that will result in increased credibility and enhanced engagement.

Not to mention the fact that you can always seek professional help with creating the perfect guest blogging service or guest post services and it doesn’t have to cost the earth either.

How to do blogger outreach effectively?

One of the main reasons why marketers and businesses alike often fail to take advantage of guest blogging and guest posting is because blogger outreach is so easy to get wrong. This is mainly because there is so much bad help and advice out there. If you choose to use a boring and generic guest post outreach template or would rather simply copy an impersonalised blogger outreach email example, then you are not going to enjoy good results. In fact, you will be lucky to receive any responses from your chosen influencers at all.

Effective blogger outreach is a skill that needs to be learnt just like any other, and you need to ensure that you follow each vital step if you want to master how to get blog exposure for your business.

Fortunately, the below blogger outreach strategy will help you to make that crucial first contact with the right influencers for your brand.

blogger outreach best practices

Find the right influencer

Before you even think about drafting your first blogger outreach email, you first need to choose the right influencer. You want someone who is connected to your niche, but that does not act as direct competition for your business.

You may be tempted to aim for the influencer with the biggest following, but this is not always the best strategy, especially if you are a new, relatively unknown brand. Instead, look for an influencer that you think will complement your business and one that you can see yourself successfully working with in the long term.

Another option is to choose an influencer who is local to your business. This can help with customer engagement and make local SEO much more efficient.

Engage with your chosen influencer

You should always try and engage with your preferred influencer prior to sending them your email pitch. This could be through liking their social media posts, commenting on their latest blogs, or tagging them in your posts.

Locate their email address

Sometimes this can be easy, and other times, you need to delve a little deeper to find your preferred influencer’s direct email address. Fortunately, there are tools that you can use to locate the email addresses behind any particular website.

Draft your email

Creating the perfect blogger outreach email takes both time and practice, and so very few get it right the first time. The most important element to remember is that whichever influencer you choose, whether it’s a micro-influencer or mega-influencer, you need to ensure that your email stands out from the crowd.

Find out below how you can transform a blogger outreach template into a well-worded and effective pitch each and every time.

Follow up

There is nothing wrong with sending a polite follow-up email to your chosen influencers if you have not received a response from them. However, you need to ensure that you are respectful and unobtrusive.

Plus, always remember that one follow up email shows you care enough about connecting with them to make contact again.

Track your progress

Whether you have decided that quantity is more important than quality and you have reached out to over 100 influencers or you have been more selective with your list for guest blogging, you need to make sure that you are tracking your progress.

A simple spreadsheet is a good option, or you can utilise outreach software.

How do I make a blogger outreach template more effective?

There are several ways in which you can take a blogger outreach email template and turn it into a successful blogger outreach pitch.

Choosing a compelling subject line

The most in-demand influencers within your industry are likely to receive hundreds if not thousands of guest blogging requests a day. Therefore, it is crucial that you find a way to ensure yours stands out from the crowd.

Although you may be tempted to simply Goggle “best email subject lines”, believe us when we tell you that every other marketer has already had the same idea.

Instead, why not check out a successful blogger outreach case study that uses a killer subject line or utilise our content writing services for guaranteed effective outreach content?

Being personal

The worst aspect of most generic blogger outreach examples is that they do not demonstrate that you know anything about the person you are reaching out to. Instead, make sure that each email you send is personalised.

Explaining why you are contacting them

This may seem obvious, but you will be surprised at just how many people think it is acceptable to simply say, “I read your article on x, and I’ve written something similar”.

How is this adding any additional value to the influencer’s original content?

Instead, you need to adopt a different approach that actively shows why they should affiliate themselves with you.

What are the key benefits of blogger outreach?

If all of the above sounds like a lot of effort and you are not sure whether or not guest blogging is the right content marketing approach for you, check out all the below benefits that your business can reap when you create an effective blogger outreach program:

Optimised SEO
Increased search visibility
Enhanced social media presence
More email subscribers & social media followers
Strengthened credibility
More natural links
Better connections with other bloggers
Great for launching new products or services

Plus, remember, you can always utilise the services of a blogger outreach company if you don’t have the time or expertise to do blogger outreach yourself.

Whether you are looking for DA10, DA20, DA30 or DA40 blogger outreach, we can help you to gain natural links and mentions from influencers, resulting in a highly effective, long-term SEO strategy.

Get in touch here today and discover how to do blogger outreach the right way.