When you look at the most successful content marketing campaigns over the last few years, you’ll notice one element that they all have in common – engagement.
You could waste your time trying to analyse over 100 content marketing examples in a bid to create the perfect content marketing strategy for your business when really all you need to do is take a closer look at the best examples of content marketing 2020 saw.
Believe us when we say these amazing content examples will tell you everything you need to know about creating great content that your customers will instantly want to share with others and that search engines will love.
Check out the below creative content marketing example selection that will inspire you to create the best content you’ll ever come up with that can propel your business forwards. Furthermore, fortunately for you as a business owner, some of these good content examples show that, sometimes, simplicity is most effective.
What Is Content Marketing Strategy?
Some of the best creative content marketing examples can seem simple at first glance – but they’re truly not once you peel back their thick skin. Therefore, before diving into the best content strategy examples, it’s important to know what this kind of marketing actually is in order to get a better sense of what it entails, how it operates, and how you as a business owner can use it effectively.
If you look at any marketing writing samples, video campaigns, ads, or content in any other format, you’ll see their primary goal is to attract, engage, and retain audiences. In basic terms, this kind of marketing involves creating and sharing relevant media, such as articles, videos, podcasts, images, and more, which promotes brand awareness, establishes authority and expertise in the brand’s niche, and keeps that brand in mind when a customer wants to buy whatever it is it sells.
No matter an enterprise’s niche, size, or goals, all business strategy examples in the modern day consist of at least one element of content creation and delivery, with most using several different kinds at any specific time. Particularly in the current digital age of the internet, it’s vital to implement content marketing into your business efforts, lest you be left behind in the dust of the past whilst your forward-thinking competitors steal your spotlight thanks to their use of superior content market strategy examples – some of which we’re about to divulge.
What Are Examples of Content Marketing?
To help you understand some of the best content marketing strategies, we’ve gathered a few results-driven marketing success examples and explained how they work.
We’ve done this to showcase some of the big companies’ SEO advertising examples that play on both engaging and enthralling content, as well as SEO-boosting factors that bode well with internet search engines.
Whatever your company’s niche, goals, or location, the following examples of good content marketing and excellent SEO writing samples are worthy of your attention.
Example 1: Moz Content Marketing – Topic Clusters
As far as examples of hub content go, this is a fine-tuned content marketing strategy sample that truly does work. The Moz content strategy is a highly effective SEO strategy that showed Google that they offer organised and relevant information to their searchers – and it’s all about topic clusters and content marketing as a functional duo.
The content marketing Moz uses comprises a topic clusters model that works by grouping related blog topics around specific topics rather than trying to rank for lots of different long-tail keywords.
This powerful Moz blog content marketing technique uses this content strategy on their “Beginner’s Guide to Content Marketing” by adding a chapter list at the end of each page that links out to other themed pages within that topic cluster.
Due to its high success, this meticulous website content strategy example is one you should aim to deploy in your own SEO efforts, with some of the benefits of this content marketing strategy being:
- Provides the searcher with added value
- Adds authority to your site
- You will be looked on favourably by Google
You can make this content marketing strategy even more effective for your business by utilising Google local optimisation to ensure that you rank in the top three local businesses on Google Maps when someone searches for your product or service in your area.
However, the local content marketing definition is a little different from its global scale counterpart, which means a unique local SEO-geared approach to your content is necessary if you want your business to enjoy higher visibility and greater exposure on a local level – and we, as experts, can help with this.
Example 2: HubSpot – Frequent Blogging
HubSpot is a clear advocate of frequent blogging, posting at least one blog on their sites daily. As content marketing plan examples go, this one is great for increasing your organic traffic. Blog posts have the unique ability to gain organic results over time, which is why it is vital that you both produce new content regularly and that you update any existing content.
If your main goal is to drive traffic to your website and improve your click-through rate using this example of content strategy, then you need to consistently post content that contains high-quality backlinks and a unique perspective on the chosen topic.
This marketing strategy example takes consistent effort; however, the overall benefits of frequent blogging include:
- Drives traffic to your site
- Increases brand awareness
- Recognition as an expert in your field
- Connects new people with your brand
- Provides added value
- Generates leads
This is also an easy example of strategy in terms of content that you as a business can outsource to other pros; if you don’t have time to create frequent content yourself, why not utilise our professional content writing services that can help you with content ideas generation, content creation, and content promotion?
After all, out of all the content strategy examples, this one is proven to be effective – but not everyone knows how to do it well. Still, we specialise in it and can employ our proven techniques to bolster your business using SEO-rich content that’s both pleasing to your audience and search engines.
Example 3: Nike – Emotional Branding
This content marketing example has been very popular and successful in the United States, although it has started to form a major part of the content marketing strategy UK businesses have been using in recent years – probably after they saw its success across the pond for companies like Nike.
All of Nike’s content marketing efforts are designed to inspire and provoke certain feelings and emotions – and if you look at most digital marketing content writing examples these days, you’ll see this is a trend that many companies are now jumping on, thanks to its fruitful results that taps into the human psyche.
Have a think about some of Nike’s past advertising efforts, and you’ll discover plenty of examples of content marketing strategies that brought the brand memorable success. For example, do you remember their “Show them what crazy can do” campaign? Arguably one of the best great content examples of last year, this was compelling storytelling in peak form.
Nike does not simply sell their products – they sell aspiration, and this remains one of the top web strategy examples of the century.
Many examples of content writing go into so much unnecessary detail, but the simplicity that Nike uses in its marketing is extremely effective – all thanks to the emotional value and sentimental, inspiring feelings the brand instills in humans.
Take their slogan: “Just do it”. Nike is encouraging their customers to ignore the voice in their head that says they can’t do something and to just go for it – how more relatable could they be?
Out of all the content marketing campaign examples, this one is considerably powerful on a human psychology level; the personal element in a mere three words that the brand pushes is short, sweet, and simple, yet oh-so-accurate, serving as an aspirational and emotional call to action that makes people want to engage – because the message is indeed relatable and realistic.
As evidenced by Nike, the benefits of emotional branding as an effective content strategy example include:
- Increases the connection with your brand
- Enhances credibility
- Improves brand recognition
- More shareable content
- Increases loyalty
If you’re concerned about how you can effectively share your content across multiple channels to ensure that your branding message is consistently conveyed throughout, you should consider looking into content as a service examples (CaaS) rather than traditional CMS.
Example Four: Jeff Hoffman – Email marketing
This has been one of the best content marketing examples for a while now. Renowned entrepreneur and sales executive Jeff Hoffman is a pro at email marketing, finding the perfect balance between grabbing the attention of his audience without being pushy or overpowering.
When promoting his weekly webinars for sales professionals worldwide, the subject lines of his emails are clear, relevant, and straight to the point. All of this is appealing to time-poor business professionals who are looking for quick and effective ways to improve their sales techniques and practices.
Overall, the content marketing UK businesses use tends to incorporate the email kind, as it’s been a popular and highly effective strategy for many years. There are many ways in which you can make your email marketing strategy more appealing to your target audience. To enhance your results from this excellent content example, try using:
- Interactive videos
- Polls
- Quizzes
- Personalised content
- Creating great opt-ins
- Crafting the perfect subject line
In fact, we at Click Intelligence focus on combining local SEO with email marketing to help you achieve greater success in your area, utilising local content to help you compete against larger companies within your industry. Whether you need US content marketing or UK content marketing, we know the ins and outs of both – and beyond, achieving results for businesses operating across all sectors.
Especially when combined with our local SEO tactics, the benefits of effective email marketing include:
- Reaches a global audience
- Easy to measure your success
- Increases revenue
- Reaches an already engaged audience
- Low cost
- Delivers highly targeted messages
Furthermore, you might want to consider learning how to post on Google My Business if you’re a fan of email marketing. Looking at some Google posts examples on this application can give you an insight into how you can use both email content strategy and Google business content to complement one another and maximise your content creation efforts.
Example Five: H&M – Influencer marketing
Did you know that 94% of marketers from a wide variety of different industries have stated that they believe influencer marketing to be an effective content marketing strategy? That being said, this example of content marketing is only successful if you do it right.
Clothing brand H&M currently has one of the largest followings on Instagram of any fashion brand worldwide – and this is partly due to their previous successful influencer marketing campaigns.
In 2017, they partnered up with well-known fashion blogger Julie Sarinaña and famous model Ela Velden to help launch their new autumn collection. In fact, Sarinaña was such a fan of the range that she actively promoted herself wearing the collection on her own Instagram page.
The benefits of influencer marketing include:
- Increased follower engagement
- Drives traffic to your website
- Creates authentic content
- Enhances loyalty with your brand
- Builds credibility and trust
Plus, don’t think that you need to work with a top influencer with a colossal following to enjoy effective influencer marketing; even those with lower followings can bring success to your business with the right approach, which is especially true if your company is within a unique niche.
As one of the great content marketing examples, there’s no clear-cut, one-size-fits-all approach to influencer content strategy; it’s a wide sector with many adaptable approaches that can be moulded to fit your business’s niche and goals. What’s more, you can even use the influencer method in your local content marketing rather than on a broad, nationwide, or global scale.
Influencer strategy is genuinely that adaptable and flexible in how it works and is even one of the fantastic examples of targeted content towards a specific demographic – so long as you know how to employ it to your advantage (for example, you’d partner with a fitness influencer if you’re selling gym equipment).
On a similar note, influencer marketing can even come under the lucrative umbrella of affiliate marketing, which refers to promoting or featuring products or services through influencers or any other website’s content – usually via a special generated link that then sends visitors to your site to purchase goods. The influencer or website is then usually paid a commission for sending customers to your site when they make a purchase.
Of course, the content to inspire internet users to buy goods through an influencer or third-party website has to be good – so check out affiliate content writing examples to get a feel for how it’s done if you’re interested in this useful content marketing tactic.
How Can You Become One of These Great Marketing Content Writing Examples?
Even the best content marketer armed with awesome content marketing examples can still learn from looking at the latest content marketing article examples, with new and innovative techniques in content marketing emerging all the time.
It’s important to remember that even the most monotonous product or service can be made interesting and inspiring with the right content marketing strategy – especially by using the above-mentioned successful content marketing examples in your business campaigns.
Lastly, the final important factor you need to know when scouring for examples of content strategy is this: geographics matter when it comes to your plan. Content marketing intelligence varies from region to region and country to country – just look at worldwide marketing content writing examples in various countries, and you’ll see the use of emotions, storytelling, and language are all different depending on the country or region.
For instance, the marketing strategy examples UK businesses use may be wildly different from those deployed by companies in Japan or the US, whose values, spending habits, consumer needs, and general behaviour are all unique. Therefore, you as a business owner need to determine which SEO content writing samples and overall marketing techniques would work best for the audiences in the physical locations you want to market your products and services.
Get Content Strategy Help From Our Pros at Click Intelligence
If you’re unsure and would like help in creating a content marketing strategy that’s up there with the most successful content marketing campaigns that are instantly recognisable and forever etched in your memory, don’t get lost looking at all the complex web content writing samples and leave it to chance – get in touch today.
We’ll happily explain some of our content plan examples to you, have you sample content writing examples we’ve produced, and show you how they can take your business to the next level. We specialise in the generation of ideas and the creation, optimisation and promotion of great content across an extensive range of industries – and we can do this and more for your business to take it to heights you never thought were possible.
