There’s no hiding from it; artificial intelligence (AI) is here to stay. Not only is it changing how search engine optimisation (SEO) is done, but it’s also transforming the search results themselves. Traditional rankings that used to be the be-all-and-end-all…
AI overviews have quickly taken over the search engine landscape, where, before, searchers were greeted with a list of links to webpages; now, there’s often an AI overview giving users an AI-generated summary of the search results. Why Google AI…
Google AI summaries have quickly become commonplace on search engine results pages. It’s changed the game for the world of SEO, and now, anyone with a website is aiming to rank for AI. What Is Entity Optimisation and Why It…
We live in an ever-evolving AI search landscape, making schema markup for AI more critical for online visibility than ever before. Structured data for LLMs enables AI systems to better understand online content, as it creates machine-readable content that it…
Search has significantly evolved since the early days of manual directories and early crawlers. In recent years, keyword-driven search engines were everything, but that has now made way for AI-powered generative engines like Google AI Overviews, AI Search, and LLMs…
Have you noticed that generative AI has overtaken Google Search? If you are a frequent internet user, you likely have! Google AI Overviews are just one way that the rise of AI in search is reshaping SEO. Instead of just…
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