Content Gap Analysis

Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly if you have been churning out blog posts regularly. However, it’s important to keep producing fresh content that matches up with the latest trends. Otherwise, your business could lose traction and relevance in the never-ending search engine optimisation (SEO) race.

The good news: there are methods available to find topics to cover on your website. One such tactic is to perform keyword research and discover new search terms. Yet to find more voluminous, lucrative opportunities, it’s essential to perform a content gap analysis.

Read our guide on how to perform a content gap analysis, and our top tips for success!