What Are GA4’s New Features?
It’s official. Universal Analytics is out, and Google Analytics 4 (GA4) is in. As marketers and website owners everywhere are settling down after the long-awaited switch was complete, Google announced…
The Complete Decommissioning of Universal Analytics is Almost Here: Steps to Take
It’s been a long time coming, but on July 1, 2024, Google will complete its decommissioning of Universal Analytics (UA), paving the way for Google Analytics 4 (GA4) to take…
Google Search’s Internal Engineering Documentation Leak: What it Means
Google has given us insight into their inner workings and how they may rank search engine results. Back in March, Google Search API documents were published on GitHub. While later…
Google Site Reputation Abuse Policy Starts: What You Need to Know
Another day, another Google SEO update. Digital marketers know they always have to be on their toes, ready for the search giant’s latest tweaks. That was the case on May…
Google’s March 2024 Core Update & Spam Update Are Complete: What Do They Mean for Rankings?
In March, Google treated us to one of the biggest core updates we’ve seen in years, and the search engine has only just let us know that it’s complete. Hooray!…
Everything You Need to Know About the March 2024 Core Web Vitals Update
On 12th March 2024, there was a major update to Google’s Core Web Vitals. We have known about this for a while, as it was first announced in 2022. So, what…
Google’s Huge Shake-Up: Understanding the March 2024 Core Update
Whether you run from it or hide from it, the latest Google Core Update still arrives. Yes, it’s that time again. No business owner or marketer looks forward to Google…
October Google Updates Complete: What Everyone Should Know
When Google dropped not just 1 update in October but 2, it is fair to say many were worried about what this would mean for their website and their hard…
Unpacking The October Updates: What To Know About The Latest Core And Spam Updates
It is well known that Google releases many updates throughout the year, but it is rare for two big ones to drop within just two days. Rare has become a…
The August 2023 Broad Core Update Has Finished: What To Know Now
As of the 7th of September, around 9:03 pm in the UK (4:03 pm ET), the August Broad Core Update finally finished rolling out after 16 long days since the…
