Campaign Background
XCD HR came to us in January 2016 with the target of drawing up a SEO strategy that would increase traffic, leads and overall revenue of the marketing channel.
With this in mind the Click Intelligence team went through the following process to start the SEO campaign:
1. Started off by conducting keyword research and benchmarking the current organic performance to establish quick wins and key areas of performance improvements.
2. Conducted a full on-page audit looking at simple on-page optimisation such as title tags, descriptions and H1’s then moving on to more complex optimisation with content optimisation, internal linking, rich snippets, page speed and fixing internal URL errors.
3. The Click Intelligence team then presented all the recommend changes to the client and gave additional support to their internal team as they were making the on-page SEO updates.
4. We then started working on the link building campaign by manually outreaching to relevant blogs and websites either asking for links or offing up high quality content for their sites.
5. Reporting was key to the success of this campaign so the XCD HR could monitor our performance and SEO activity each month.
The Click Intelligence team went through the above process to produce the results below.
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Keyword Ranking
XCD HR tasked Click Intelligence with improving 11 target keywords. The graph shows the average keyword rankings of 11 target keywords in January 2016 and then again in June 2017.
In January 2016 the average keyword ranking for the 11 keywords was position 35. In June 2017 the average keyword ranking for the 11 keywords was position 17.
Unique Visits (Organic)
Keywords Found
Bounce Rate
Pages Per Session
Leads Generated
