At Click Intelligence, we pride ourselves on being able to bring results for our clients in every industry – no matter how niche that may be. So, when an expert digital marketing agency specialising in all things related to Amazon selling approached us to help them increase their organic traffic and online visibility in the search engine results pages (SERPs), we accepted the challenge. Our commitment to helping our clients achieve the best paid off, as since working with us, our Amazon marketing agency client has seen a whopping 400% organic traffic growth over 28 months, which has helped them in almost all aspects of their business. Our case study below will tell you exactly how we achieved this. Let’s get into it!
Our Client’s Background and SEO Problem
Our niche digital marketing agency client specialises in Amazon marketing to help sellers on the platform gain more business. They provide a full-scale approach to marketing, covering consultancy, creative services, listing optimisation, PPC campaigns and management, analysis and strategy.
Despite helping others achieve their goals on Amazon, our client had been experiencing steady but slow growth when it came to their own website’s organic traffic and visibility in the SERPs for several years. They partnered with us in December 2021 to try and change this.
What Our Client Wanted To Achieve
After experiencing relatively low growth for some time, the Niche Digital Marketing Agency wanted that to change. We worked closely with the client to guide and advise them on their goals and what we could help them to achieve.
The 3 targets we were hoping to hit as part of our content and SEO strategies were:
- 1. Organic traffic growth
- 2. Increased keyword rankings
- 3. More online visibility
What We Did: About Our Strategy
We work collaboratively with our clients on each campaign we run to guide them on the changes that we believe will make the biggest difference to their SEO. Here are the areas we focused on the most to get results for the Niche Digital Marketing Agency.
Technical Audit
Every in-depth Managed SEO campaign kicks off with a technical audit. This allows us to look under the bonnet of our clients’ websites and determine if anything technical is holding them back from reaching their true potential. We provided technical recommendations throughout the campaign relating to indexability, crawlability, duplicate content and undesirable URLs.
Dealing with these issues meant that search engines could better ‘read’ our client’s website and, therefore, rank it higher in the SERPs, which is excellent for traffic and visibility, too!
Increasing Domain Authority and Rating
Our campaign aimed to improve the client’s domain authority and domain rating through a targeted link building strategy. As part of this, we acquired between 6 and 8 incredibly relevant and high-quality backlinks from topical authority websites in the digital marketing, e-commerce and SEO spheres.
To make this possible, we used our pre-approval Blogger Outreach service, which meant our client had a say in each link we secured. We varied the types of backlinks we got, too, and also used link insertions into relevant, existing content on the web and created listicles of our own that listed the Niche Digital Marketing Agency as a top Amazon PPC agency. We published these in specialist, high-authority directories and on social media. 
Content Creation
Unique, quality, helpful, and human-written content was the aim of the game when it came to our content strategy. We concentrated on both on and off site content. When it came to content for the Niche Digital Marketing Agency’s website, we expanded their service pages to include more detail. This meant we could target more keywords naturally, increasing their authority.
Blog writing was another aspect of our on site content strategy. To increase the client’s authority, we produced in-depth blogs on subjects that hadn’t already been dealt with on their existing service pages. We focused on their customer pain points, such as Amazon seller challenges, developments in PPC, analytics, account management, and Amazon in general. This type of content played into Google’s E-E-A-T signals, positioning our client as an authority figure in their industry.
Link Building and Digital PR Campaigns
As touched on already, link building was a big element of our strategy. In total, we published over 250 pieces of content on industry-relevant sites with high DA scores. This targeted approach, along with listicle inclusion on existing directories as part of digital PR, helped grow our client’s reputation and had a positive effect on other areas of their SEO.
Resolving Indexability Issues
During the campaign, our client’s website was accidentally flagged as no-index because of third-party developers who had uploaded staging versions without turning the setting off. When this happened, we reindexed the site using specialist tools to restore crawlability and ensure it could be indexed. This prevented any huge drops in our campaign’s performance.
SERP Analysis
We carried out a detailed analysis of the SERPs to help guide the Niche Digital Marketing Agency’s web developers in improving how listings appeared in the results pages to encourage higher click through rates. We checked out the competition and made changes to make our client’s listings more appealing, including reviews, ratings, and graphics.
Core Web Vitals Monitoring
We kept a close eye on Core Web Vitals and used specialist software to quickly recognise any changes that might affect them so we could pre-empt them and rectify any issues. We also looked at server uptime to make sure the website stayed in operation throughout. Any downtime was reported to developers to be resolved as quickly as possible.
What Were the Results?
From the start of our partnership in December 2021 to April 2024, our client has seen a drastic improvement in their keyword rankings. They are now ranking for keywords they weren’t previously and have seen big improvements in their position for existing keywords.
As is the nature of the Amazon Marketing industry, Amazon itself, Clutch or Influencer Marketing Hub tend to hold spots 1 and 2 in the SERPs, meaning that the highest achievable positions are 3 to 4. Thanks to our work and commitment to results, the Niche Digital Marketing Agency regularly ranks in positions 3 and 4 for relevant search terms. Due to our continuous efforts, our client has also enjoyed a 400% uplift in organic traffic, receiving an organic traffic value of $30K in one month. Impressive, right?
Key Takeaways
The knock-on effect of the successful execution of our strategy is that our client has seen a massive uplift in their online visibility, organic traffic and keyword rankings. This has helped our client connect with their audience and stand above their competitors, bringing in more business opportunities. We are still working with the Niche Digital Marketing Agency and are looking for new ways each month to optimise our campaigns and maintain and improve our results.
If you want to experience the same results for your business and beat the competition, book a call with our team today!
