Sometimes, clients know they need help to boost their SEO efforts without being 100% certain about which particular services will give them the results they want. In these cases, our approach focuses on having an ongoing consultative methodology to work with clients to help boost their search engine visibility.
This approach enables the SEO team at Click Intelligence to complete in-depth audits and take clients through different optimisation strategies and the benefits. We utilised this approach to boost essential keywords to the number one position for our client.
About the client
Based in London, our client is a well-renowned clinic specialising in hair transplants. Their team of physicians provides natural, dependable results that give their clients hair to be proud of.
They are the only clinics within the UK to specialise in follicular transfer hair transplant technology – a major unique selling point we wanted to help them build on.
They recognised the need to maximise their search engine visibility but needed some external help to achieve results that matched their offering. Initially, they came to us looking for some link building and ongoing SEO health checks to provide guidance on what else needed to be done. This enabled our team at Click Intelligence to offer consultative services to assist in making informed decisions about their SEO needs.
Their SEO Problem
In order to help understand how we could begin working together to improve keyword rankings and organic traffic, our team started with an in-depth audit.
In the past they were penalised for their link building, and they needed to get the search engines back on side.
As a result of this, a lot of high-priority keywords were underperforming and crucial opportunities for driving quality traffic to their website were being missed. The SEO team formulated a plan on how we could improve rankings for several essential keywords, such as ‘hair transplants’ and ‘FUE transplants.’
Techniques Used To Boost Search Engine Visibility
We started with a thorough site review and a full evaluation of their backlink profile. This auditing enabled the team to get beneath the hood of the website and provide a granular analysis of what needed to be improved. Armed with these insights, the team created a detailed
strategy that focused on enhancing several crucial ranking factors. Some of the elements this strategy included were:
● Advanced structured data implementation
● Landing page optimisation
● Internal link reviews
● Image optimisation
● In-depth competitor analysis
The Results
Keywords have seen these kinds of shifts:
Gaining those top spots when it comes to keyword ranking results in a boost in organic traffic.
From January-May 2021 vs. January-May 2020, our client has seen:
Ongoing support
The method of using auditing and health checks was hugely helpful for them to improve their SEO knowledge with regular support, guidance, and quality assurance checks.
