Why Personas Are Essential for Modern SEO and AI-Driven Search
For years, SEO has been driven by a relatively simple formula: identify the right keywords, create content around them, and optimise for rankings. While this approach once delivered consistent results,…
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How To Reduce Bounce Rate And Create A More Engaging Site Experience
The bounce rate is one of many metrics used in an audit to determine a…
So Long Expanded Text Ads: What It Means
On 31st August, Google announced a change to their Expanded Text Ads (ETAs) service –…
What You Need to Know about Google’s Link Spam Update
Earlier this month, Google announced that they are issuing a new spam update. At this…
Google Search Quality Guide
Most people have heard of Google’s Search Quality Raters Guidelines, but not many have actually…
Are Users Searching For Your Keywords?
Would you like to see better results from your keyword research efforts? If yes, you…
Local SEO Cheat Sheet
Local SEO is a useful marketing strategy for businesses with a physical location. It can…
Gain More Google Traffic With A Successful Digital Marketing Strategy
As the world’s number one search engine, Google enjoys 5.6 billion searches every day. So,…
Bex Staff Spotlight
Bex Gawne is Click Intelligence's fantastic Content Manager. She's grown and developed with the company…
The Rise Of Social Media
The first social media platform, SixDegrees, was launched in 1997. It enabled its users to…