As SEO is crucial to every business yet is a complicated subject matter, here at Click Intelligence we have broken this down into bite size chunks so you, the reader, can start to understand and implement SEO on your own website.




Chapter 1

SEO The Basics

SEO: The Basics
What is SEO and why does my website need it?
SEO or Search Engine Optimization is the process of getting traffic from search results on search engines. Google and other search engines rank and display pages it considers relevant and authoritative. SEO combines both technical and creative elements to improve your rankings in search results and drive traffic to your site. Having said this, SEO isn’t just about driving search engine traffic, it’s also about optimizing your site for the user. This guide offers a breakdown of the basic elements of SEO and why each are important for your site.

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Chapter 2

A Guide To Content Marketing

Content marketing is the use of content of any kind to help you achieve your business goals. It could be to attract new customers, retain existing ones and raise brand awareness in general. It is a strategy of producing and publishing information that builds authority and trust among your followers. It should help your brand become recognized as an authority in your industry.

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Chapter 3

Effective Email Outreach

Email outreach for SEO is about identifying influencers within your niche, and encouraging them to promote your brand, service or product. Identify, contact, encourage… If only it were that simple! Understanding who you should be outreaching to, how to find them and the best way to approach them can be a little daunting if you don’t have a clear strategy in place.

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