Pinterest Advertising Agency

What is Pinterest advertising?

Pinterest allows its users to ‘pin’ things of interest to their Pinterest boards – it’s a digital bookmark. It’s an interactive forum of reference, and users can use the search bar to see what other users have pinned and repin it to their board. Pinterest not only has excellent audience targeting and sharing capabilities, but a highly engaged, collaborative and influential audience too.

Pinterest advertising is a paid platform for marketeers and businesses to promote their products using ‘Promoted Pins’. The pins allow consumers to click through to your site and continue their buying journey. You bid on the amount that you are prepared to pay per click, engagement, or impression.

What is our Pinterest advertising process?

What do you want your Pinterest ads to achieve? This is one of the first things that we will help you to define. Clear business goals shape and direct the advertising strategy – we need to know how we can add value to your business and be able to measure the success of the campaign. Your goals will influence who we target and how– perhaps through their geographical location, gender, the device that they use, or by their interests and keywords search history.

Knowing who your target audience is, is critical for developing a Pinterest ad campaign. However, it is through evaluating the facts and figures of search metrics that the most powerful keywords for your campaign will be selected. While Pinterest is a site of visually artistic images, at Click Intelligence we use SEO science determine the keywords that will make the most impact on your business and increase the reach of your ads.

Why does your business need a Pinterest advertising campaign?

Research has found that 96% of Pinterest users state that they use Pinterest to research products that they want to buy, with 87% of the respondents stating that their research influenced their decision to purchase. With statistics like these, Pinterest advertising has become a powerhouse for driving sales and profits, increasing customer engagement and brand loyalty. Your Pinterest advertising campaign can be an important addition to your paid social strategy – the return on investment can be substantial with 50% higher conversion rates than other social media platforms.

What does a good Pinterest advertising campaign look like?

Pinterest is a social media platform where the image and the visual representation of your products reign supreme. Your Pinterest advert should be visually appealing, motivating and inspiring to its audience, but behind the scenes, your Pinterest advertising agency should provide you with the following:

Paid social strategy: You need to have a strategy in place that guides your business through set objectives to accomplish your goals. The campaign needs to be controlled to achieve the best results.

Ad creation: Your ad and its description need to be SEO optimised and primed to be found by searchers. Everything on your ad should add value to your campaign – visually, the message description and technically.

Bid optimisation: Bid optimisation is a significant influencing factor in the success of your paid social strategy, and its impact should not be underestimated. You don’t want your campaign to cost more money than the returns. Your bid should be optimised so that you have maximum exposure for a good price.

Conversion tracking: Tracking is a valuable tool. You need to be able to identify which Pins are actively achieving success, and those that are underperforming. Conversion tracking data can be used to influence future campaigns: keywords, bid optimisation and ad content.

Campaign management: Your Pinterest ad should not be a one-off, rather it should be a campaign of ads that are carefully managed to work together to help you achieve your goals. Campaign management is critical to the success of a campaign – you need to be able to respond to any issues as they crop up, and identify any new opportunities that the metrics may reveal.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

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