Programmatic Digital Advertising Agency


What is a programmatic advertising?

Programmatic advertising in its simplest terms is an automated software driven way to buy digital space for your advert to be displayed. Whereas previously you would have to identify which site to propose, bid and negotiate space for, programmatic advertising uses algorithms to source and buy space on sites using targeted metrics from third parties. Programmatic advertising provides an efficient and effective method to better strategise, better optimise and better target your advertising – giving greater control and use of resources and time.

What is our programmatic advertising process?

The process for programmatic advertising involves data – lots of it, which is why finding a programmatic advertising company to help manage it is crucial. At Click Intelligence, our specialist team evaluates, scores and adjusts the quality filters of the data so that we can identify the best strategy to add real value to your business.

While algorithms are predominantly used, we combine them with manual optimisation techniques to maximise the success of the campaign. It’s an ongoing process, and by targeting and analysing the metrics, we can refine and evolve your campaign to gain valuable insights about audience and campaign performance.

Why does your business need programmatic advertising?

With other types of advertising, you bid on set keywords and demographic data to target customers, but with programmatic advertising, you bid on this data along with customer behaviour, their interests and purchasing history as well. It gives you the power to target niche audiences who are more likely to purchase from you. For example, you may previously have been trying to target mothers with young children, but with programmatic advertising, you can target these women who live within a 15-minute drive from your store and who have visited your website within the last month.

Programmatic digital advertising has two main advantages – the ads’ content is more relevant to the user’s needs and they are efficient – they work in real time and react to the data instantaneously. The longer your campaign runs, the more data the software has to increase its accuracy and efficiency. You are boosting the user experience and your conversion rate at the same time. Traditional ads are driven by where the ads are seen, while programmatic is driven by who is seeing the advert.

What does a good programmatic advertising campaign look like?

To the user, a good programmatic advertising campaign delivers adverts that are tailored to them personally and the activities that they enjoy. For you as a business, you have more control over your ads as your digital advertising is run using more data, more efficiently and it increases your conversion rates.  Here’s how you programmatic advertising can give you these benefits:

Targeting: With increased segmentation of data, your ability to target your audience is exponentially increased. Using third-party data from global data platforms, a holistic view of your target audience is achieved, and allows the campaign to exploit the data to maximum effect.

Campaign management: As the amount of accessible data increases, managing your campaign is critical to its success. With clear goals and objectives to meet, the algorithms that target your audience can be refined to meet demand. By using programmatic agency such as Click Intelligence, our team of specialists will help you to plan, optimise and control your ad buying within your set budget.

Campaign strategy: With long-term goals having been defined, your campaign strategy will be populated with short-term objectives to make sure that you meet them. Your strategy should be dynamic and agile enough to respond to outside influencing factors that can impact on your campaign’s success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

 


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