Google Penalty Recovery

Have you noticed a dip in rankings or traffic? Have you been hit by a recent Google update? (Panda or Penguin) or received a Google manual penalty? (Notice of Detected Unnatural Links’ email form Google) or have you done some shady link building in the past you want to clean up? If so Click Intelligence can help you.

Google Updates Re-Cap

Over the past few years Google has been updating their algorithm to detect low quality content (known as Google Panda update) So far Google has confirmed to have rolled out 25 alliterations of Google panda. Overall Google has been updating their algorithm to clean up the search result pages and rewarding website owners who have quality content with higher organic search positions than website owners who don’t.

Recover Your Lost Rankings and Traffic

If you believe you have been hit by a Google Panda update we recommend that you try and confirm which update has affected your sites traffic and by what magnitude (’s algorithm history tool is very useful here).

Conducting this exercise reveals that your sites situation is not as black and white as your may of been “hit by Google”, however, your site may of been hit by one update and then benefited from a data “refresh” and then got by another update a few weeks later. This is situation is very common. Knowing which specific update hit your site is incredibly useful for pinpointing the root cause of the penalty or algorithm update.

Our Google Penguin Recovery Process Is As Followes

– Confirm which algorithm updates affected you

– We benchmark the current sites SERP’s performance

– Audit the site on every possible cause

– Ad-content ratio
– Duplicate Content (internal)
– Duplicate Content (external)
– Thin Content
– Page Speed
– Clean Design
– Canonical Redirects
– Grammar & Spelling
– Unique Meta Data
– Clear Site Architecture
– Cross-browser compatibility
– Broken Links
– Title Tag Over-Optimisation
– Rich Snippet Implementation

– Once we have found the root cause of the issue we give our clients an extensive road map of recommend changes.

– We continue to monitor our client’s performance in the SERP’sc



What’s Your SEO Score?

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