Another episode of the Click Intelligence notebook with James Owen. In this episode James talks in depth about the types link activity you should be using as part of your integrated digital marketing campaign.

Unsure how to implement some of the link building and brand promotion techniques James Owen is talking about? Why not drop him an email for a free consultation to discuss broken link building, resource link building and content marketing campaigns.

Addtional indursty resources:

http://moz.com/
http://www.searchenginejournal.com
http://pointblankseo.com/
http://searchenginewatch.com

Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.

Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.

Postscript: In response to a couple hundred comments ClickIntell-Web-Icons-400x400px_Link-Build-300x300on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.

So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.

That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, resource link building, reviews, infographics and resourceful content marketing to name a few.

Link Building Isn’t Dead But Automation Is!

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If you don’t have the proper search visibility for your website, there is no way that other people or the search engine will be able to find or recognize your content. Online web owners need to take the proper responsible steps in making their websites easily noticeable within the search engine. In order to do this you must practice good SEO skills because it will help you with building a more successful website which will draw the attention of visitors for a more pleasant online experience.

Avoid Poor habits
Habits that you get you nowhere with your visibility across the web are those that you need to avoid. Basically gaining the visibility that you need, you are going to have to keep in mind that you need to combine various different linking strategies. You will have to work with a number of different documents that are used across the web, including:

• Blog post
• Pdf files
• Press release
• Entire websites
• Single web pages
• Social media content

So basically you will need to do some interlinking with various different documents. You will need to know how to properly construct these links between web pages as well. By doing these things you will be able to boost your visibility naturally across the search engine on the web.

Organize

Something else that you need to do is make sure that all of your web content on every page of your website is properly organized. Make sure that certain wording is highlighted appropriately and promoted when needed to be. You need to make sure that your hyperlinks are properly used within your content to lead accordingly to the relevant page. The visibility of your web content is very important for the purpose of SEO; so keep this in mind as well.

Below are some factors that you need to keep in mind if you want to increase the visibility of your web page.
• Having good internal linking skills for better search capabilities.
• Using Absolute links.
• Platforms that integrate to w3c compliant practices for WordPress and tags.
• Displaying well-written, high quality content for your website (include images and graphics if possible).
• Important or main content needs to be place towards the top of the page to get the attention of the reader.
• Highlight important factors and change font to bold, italics, etc. as needed to draw in more attention.
• Titles should be attention-getters and should be interesting and attractive.
• Organized guides & guides that lead to the sales page area.
• Keep pages unique; try to not add repetitive information within the pages.
• Proper placement of sitemaps.
• Use expert advice for SEO which has multiple steps on how to make your website better.
• Add social media links to your website so that people can link to you and spread word-of-mouth about your webpage.
• Get ahold of a link building specialist who can assist you with creating inbound links to the home page of your website.

For additional resource visit our SEO service page and our technical audit SEO page

How to Boost your Natural Search Visibility