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If you don’t have the proper search visibility for your website, there is no way that other people or the search engine will be able to find or recognize your content. Online web owners need to take the proper responsible steps in making their websites easily noticeable within the search engine. In order to do this you must practice good SEO skills because it will help you with building a more successful website which will draw the attention of visitors for a more pleasant online experience.

Avoid Poor habits
Habits that you get you nowhere with your visibility across the web are those that you need to avoid. Basically gaining the visibility that you need, you are going to have to keep in mind that you need to combine various different linking strategies. You will have to work with a number of different documents that are used across the web, including:

• Blog post
• Pdf files
• Press release
• Entire websites
• Single web pages
• Social media content

So basically you will need to do some interlinking with various different documents. You will need to know how to properly construct these links between web pages as well. By doing these things you will be able to boost your visibility naturally across the search engine on the web.

Organize

Something else that you need to do is make sure that all of your web content on every page of your website is properly organized. Make sure that certain wording is highlighted appropriately and promoted when needed to be. You need to make sure that your hyperlinks are properly used within your content to lead accordingly to the relevant page. The visibility of your web content is very important for the purpose of SEO; so keep this in mind as well.

Below are some factors that you need to keep in mind if you want to increase the visibility of your web page.
• Having good internal linking skills for better search capabilities.
• Using Absolute links.
• Platforms that integrate to w3c compliant practices for WordPress and tags.
• Displaying well-written, high quality content for your website (include images and graphics if possible).
• Important or main content needs to be place towards the top of the page to get the attention of the reader.
• Highlight important factors and change font to bold, italics, etc. as needed to draw in more attention.
• Titles should be attention-getters and should be interesting and attractive.
• Organized guides & guides that lead to the sales page area.
• Keep pages unique; try to not add repetitive information within the pages.
• Proper placement of sitemaps.
• Use expert advice for SEO which has multiple steps on how to make your website better.
• Add social media links to your website so that people can link to you and spread word-of-mouth about your webpage.
• Get ahold of a link building specialist who can assist you with creating inbound links to the home page of your website.

For additional resource visit our SEO service page and our technical audit SEO page

How to Boost your Natural Search Visibility

Another episode of the Click Intelligence notebook with James Owen. In this episode James talks about the types of link building techniques you should be using in 2014 and beyond.

Unsure how to implement some of the link building and brand promotion techniques James Owen is talking about?
Why not drop him a email for a free consultation to discuss broken link building, infographic production/seeding and content marketing campaigns.

Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.

Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.matt-cutts-300x269
Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.

Postscript: In response to a couple hundred comments on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.

So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.

That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, reviews, infographics and resourceful content marketing to name a few.

Truth About Link Building in 2014 & Beyond

So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.

Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.matt-cutts-300x269

Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.

Postscript: In response to a couple hundred comments on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.

So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.

That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, reviews, infographics and resourceful content marketing to name a few.

Additional resources

Search Engine Land

Matt Cutts Blog

 

Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

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When it comes to your online business reputation, there are ways that people speculate their views on your website and what it is that you have to offer. Generally the reputation for your online business is based on people spreading word of mouth, and from what they have experienced personally with owning a website. Something that is quite important to keep in mind is that there are a lot more people nowadays who use the internet which means that however you portray your business, sticks to how others will see your business.

Staying Active

No one ever said that having an online business would be easy, and it is not for the lazy at heart. With that being said, it is important that you make yourself and your business known in the social media world. If you have not already yet you should create social media accounts with Facebook, Twitter and Google+. This is how others that surf the web will become aware of your business. Once you have signed up with various social media accounts you will want to start working towards building a good reputation with people and even other online business owners. This is how you will gain pointers with people and lead customers to your website business. You must remain busy and active on these social media website, because it will most definitely pay off in getting the business that you need. You need to learn to become an expert at entertaining your guests on your social media pages so that people will ultimately be more interested in what you have to offer.

Valuable Content

You need to create some sort of blog or have written content on your webpage as well as on your social media pages so that people can read more into what you have to offer. Having good, quality content is the key to driving lots of traffic to your website; so this is something that you must do.
You need to keep your content updated and you need to add new content on a regular basis, because this is what will keep people interested and coming back to visit your site for more.

Consistently Monitor

You need to always monitor your progress; pay attention to your achievements and also pay close attention to where you are slacking and could do better. By monitoring your progress you are being consistent and you will know what to do to keep the traffic coming to you. When monitoring your website you should also keep track of the reviews that have been posted about your website so that you can see what others say and this will help you to know where you stand with customers.
Handling Negative Reviews
Keep in mind that you won’t be able to please everyone. There will be someone out there that will not be satisfied with your product. However, it would not be professional for you to respond to the negative reviews, unless you are apologizing for their experience and seeking to help them out.

How to Manage Your Reputation Effectively

The Head of Search James Owen talks through how the Click Intelligence SEO Team can identify what algorithmic update or penalty your website has been hit by.

 

Additional Resources:

Moz Algorithm History

Search Metrics

Ahrefs

Transcribe

Hi everyone and welcome to the first ever edition of Click Intelligence Notebook. This week, I want to talk about how to identify what algorithmic update or penalty your website’s been hit by and the steps to identify a root cause. Now, we get quite a few emails and phone calls on a weekly basis from business and website owners coming to us for advice and help, as they’ve seen a loss in either rankings, traffic or leads. They want guidance to help them in terms of fixing there issue. As we get so many phone calls on a weekly basis I think it’s about time we do a video– a very quick video on how we go through to identify what sort of penalty or update the site’s been hit by.

So to start with, we use a site called “searchmetrics” which is there. And what we do is we type in the URL and then we select what local is– it could be .net, .com, .au, .fr, .it– whatever it might be and then go– and then click on go. We go and give them this amount of information. I sort of– I should click on SOV and it let’s you bring this nice organic search visibility. And what’s most interesting is based on the SEO visibility score, which is here. This one is climbed four; it was actually this website here was twenty-five thousand. After they were hit by a update they went down to like five thousand.

So search metrics, what they do is they go in crawl web in terms of Google. They produce millions of keywords, identify what websites I should rank for each keyword now then I can know what the general impression share is for that keyword and for that certain position and times that by multiply that by the amount of traffic available for that keyword and then you get generally your SEO visibility score. That’s a very basic sort of mathematical equation.

Now, it’s not about the SEO visibility score but more about actually graphing and the trend. We see here up and down and down. And it shows up and straight way down after that. Now, this is a typical scenario where a site has been hit by what is called a Google Penguin Update. Now Google Penguin is evaluating you backlink profile. The Google Penguin update is looking for patterns in the backlink profile such as sitewide links and exact anchor text and other spammy link building techniques

And on the fifth of ninth twenty first seen you and I’ve not seen by twenty six it had dwindled down. Now I know for a fact on the twenty-second of May, 2013, there was an update on Google Penguin. I know this because I use a site called “moz” they actually create a page on their website called Google Algorithm change history. And you just scroll down to May and just to — there you go– Penguin 2.0 version 4, okay?

We’ve got of a few of our links there to our industry website with the information resource. Again, this webpage is really helpful: it gives you all the updates. It should be very helpful for anyone who been hit by a Google update can work out exactly what it is and give you bit more information in terms of how you might want to fix it, you can start your research from there.

Now, we know that the site is 2dplay.com has been hit by a Google Penguin Update. For that reason, we go and have a look at the backlinks. Let’s go and take a look at the backlinks using Aherfs, we’re looking at exact match anchor text and sitewide links which hallmarks of a back profile which could be hit by Google Penguin. The exact match looks pretty branded, looks pretty normal which is helpful. So the other things I’ll look at is if it’s got any links from, larger portion of links from off Russian sites, Asian domain TLD’s which would make sense. Well it’s .com and that’s pretty natural, that’s fine.

Then we take a look at the number of no follow links. That actual whole backlink profile they get one hundred and ninety six thousand links and only two thousand or so two thousand and thirty four are actually no follow. So, that’s fine if it is like between ten/ fifteen maybe twenty thousand links then I’d be more concerned if I should be going out there and actually building no follow links. We’ll build links that way that we’re aware of that’s pretty most of the comment spam. Fortunately, it’s on a small number of sites which looks okay. Next thing we’re going to look at is sitewide, something big going on there, you know the whole thing is a hundred and ninety four thousand– actually about hundred and sixty four thousand are sitewide links only thirty one thousand are actually proper links that are not sitewide.

So, that sort of links sends alarm bells here. So we just click on that and see what’s going on. Again one of who I might also look at is actually a sort of link maybe seven fifteen links per domain– that would be okay. We might be able to work on that. What we don’t want is have lots of links from handful domains of such huge number hundred and sixty four thousand. For that anything really over a hundred is pointing to scam and needs a decent clean up. Let’s have a quick look. Let’s see if it’s over a hundred unique linking domains, It’s not as easy so that could potentially be problematic potentially. We’d have look into that in more detail. Then we would as a team internally we’ll take a look at the sites, what sort of sites they are looking for again any sort of Russian domains be okay which Japanese could be completely natural; it looks okay to me. Again, we’re looking behind text; what page it’s sort of linking to. It looks like a mixture in there yeah sort of a mix bag potentially it could be important to our links that’s– it could be a very easy fix in terms of finding what the solution is. Let’s have a quick look at top pages. So we got some freer ones down there. Interesting, okay.

So, yeah as a team we’ll look down here anything looks real weird, basic rule of thumb is make sure your homepage is still getting the most links. Post your internal pages. If you– that’s why my old strategy back in the day was always make sure you build all your site links to your homepage and not to your internal pages because you have no control over site links. You buy it from blogs, you have a hundred pages. Next month you might have two hundred pages and you’ve got a hundred links to your internal pages. So, but it seems here that you haven’t done that, which is fine, Obviously next stage after this is actually single them out and actually work out what pages or site links is she going to as you saw before there was a few term pages. The rest is interesting.

Okay, do you follow? That’s fine actually, that’s completely cool. So it seems sensible. Of course you can click on this and see if you are getting value from that site? All you can see is that it was backlink in there is just wordpress link. So after this as a team we’ll then suggest to a client that we do a full backlink analysis. I will be shooting another video to explain this process.

So, I’m going to leave it there. I’m going to give you lots of links to our resource I’ve got for a moment and please comment on this video and I hope to catch you guys next week and in a few weeks time. Take care.

How to Identify What Algorithmic Update or Penalty Your Website Has Been Hit By

Although many people tend to think that ranking factors change drastically from one year to the next, that’s not necessarily the case. In fact, the same factors that were though to contribute to page rank a couple of years ago still apply in 2013 such as links and page authority. Here’s a look at some of the most important factors as determined by authority sites like Moz, Search Metrics and Netmark.

Page Authority

Page authority, according to Moz, is the highest correlating factor when it comes to page rank. Page authority is gained when other high quality sites link to and reference your content. So what does that mean? You need to create amazing content that provides a lot of value to the end user.
SEO-Moz-2013-Ranking-Factors-Pie-Chart

Links

The number of links to your site is also a key factor. Google looks at the number of domains that link to a particular page on your site, the number of domains that link to your domain and the relevance of the page that links to your page or site. In order to get the most value out of backlinks, they should come from authoritative sites with content that is relevant to your own.

Social Signals

The relevance of social signals is still being debated by SEO experts, but the data shows that there is a significant correlation between the number and quality of social signals and page rank. Google+ 1s are thought to be given more weight than Facebook likes, but both along with signals from Pinterest and Twitter can help improve a site’s visibility in the search engines.

Anchor Text

Although Google has recently announced that it is cracking down on over-optimized anchor text, a few weeks after the Penguin 2.0 update, data still showed that anchor text plays an important role. Both exact match and partial match anchor text were highly correlated to rank within content.

SEO-Moz-2013-Ranking-Factors-Bar-Graph

 

Domain Name

As with anchor text, domain names there were optimized with exact match or partial match keywords still seem to rank higher than sites that do not employ this technique.

Keywords

Keywords also remain important, especially within the title tags, Meta description, body and H1 tags. Keep in mind that keywords should only be used sparingly, in a natural way. Don’t force keywords into your content or anywhere else on the page.

The takeaway from all this is that Google is focusing on the experience for the end user and whatever makes that experience better will improve rank. Sites should move away from more traditional means of ranking like optimizing anchor text and using exact match domains and more toward improving the experience for the user. This involves authorship for transparency when it comes to content creation, structured data and social signals from users to indicate the relevance and usefulness of content. If you keep the end user in mind when designing your site and creating your content, then you should have no problem ranking well and avoiding Google penalties. For additional information on SEO Moz 2013 ranking factors please click here.

 

 

What You Need to Know About 2013 Ranking Factors

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