In addition to keeping up with the latest SEO rules for link building, you can also improve your link building strategy by analysing your competitors.
Generating ideas for the content that you put on your website to optimise it and attract more people can definitely become difficult. You might have
Link building is one of many ways that you can optimise your website in order to increase its ranking in search engine results and boost
Another episode of the Click Intelligence notebook presented by James Owen. In this episode James talks about the Truth About Link Building & Link Earning
As any Disney fan knows, penguins are cute, fluffy creatures, but if you are a web publisher or SEO professional, you have probably come to
http://youtu.be/9w_JJ6WrWh4 Another episode of the Click Intelligence notebook with James Owen. In this episode James talks about How To Prepare For Google Penguin Update. Not
With all the Google updates cracking down on “black hat” techniques, making sure you build your site the right way is more important than ever.
The blog article below takes a brief look at the very entertaining Q&A session between Danny Sullivan and Google’s Spam expert, Matt Cutts which took
Click Intelligence’s very own head of search and co-founder James Owen spoke in the afternoon link building segment at Brighton SEO on the Thursday 24th
Another episode of the Click Intelligence notebook with James Owen. In this episode James talks in depth about the types link activity you should be using as part of your integrated digital marketing campaign.
Unsure how to implement some of the link building and brand promotion techniques James Owen is talking about? Why not drop him an email for a free consultation to discuss broken link building, resource link building and content marketing campaigns.
Addtional indursty resources:
Reading In between the lines: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”
So Matt Cutts Has come out again yesterday and attacked “Guest Blogging” as a link building technique. Over the past few months Matt Cutts has suggested that relying on guest blogging as the only form of link building isn’t the way to go.
Matt Cutts begins his post with a clear message “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Matt Cutts then went on to share an example of a low quality guest blog solicitation he received that would violate Google’s quality guidelines, Cutts says guest blogging is dead as a link building tactic.
Postscript: In response to a couple hundred comments on his post, and perhaps to the discussion on social media, Cutts has added some extra information clarifying the intent of his post. He says he’s not referring to “high-quality multi-author blogs” and that he added “for SEO” to the title of his post:
“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
Okay so if you read between the lines here Matt Cutts is referring to blogs that have been solely built for “SEO” Vs blogs that have been built by a user who cares about a subject.
So the conclusion is that low quality guest blogging from sites that have been built just for SEO is now not a good way of building links. However, if you have great content to share with users the tactic of high quality manual outreach is still a good link building technique “These are blogs with real users and social audience”. Furthermore, quality over quantity is the key to success.
That being said using only one link building technique to increase authority and creditability of your website isn’t the way to go. A clean, safe and national backlink profile has many diverse links using different link building techniques, for example brand citations, broken link building, resource link building, reviews, infographics and resourceful content marketing to name a few.