Your Parking Space Organic Marketing Case Study


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Campaign Background

Your Parking Space came to us in August 2015 with the target of drawing up a SEO strategy that would increase traffic, leads and overall revenue of the marketing channel.

With this in mind the Click Intelligence team went through the following process to start the SEO campaign:

1. Started off by conducting keyword research and benchmarking the current organic performance to establish quick wins and key areas of performance improvements.

2. Conducted a full on-page audit looking at simple on-page optimisation such as title tags, descriptions and h1’s then moving on to more complex optimisation with content optimisation, internal linking, rich snippets, page speed and fixing internal URL errors.

3. The Click Intelligence team them presented all the recommend changes to the client and gave additional support to their internal team as they were making the on-page SEO updates.

4. We then started working on the link building campaign by manually outreaching to relevant blogs and websites either asking for link or offing up high quality content for their sites.

5. Reporting was key to the success of this campaign so the Your Parking Space could monitor our performance and SEO activity each month.

The Click Intelligence team went through the above process to produce the results below.

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Keyword Ranking

Your Parking Spaces tasked Click Intelligence with improving 137 target keywords. The graph shows the average keyword rankings of 137 target keywords in August 2015 and then again in June 2017.

In August 2015 the average keyword ranking for the 137 keywords was position 56. In June 2017 the average keyword ranking for the 137 keywords was position 7.

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Organic Measurements


UNIQUE VISITS (ORGANIC)


UNIQUE VISITS (ORGANIC)

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KEYWORDS FOUND


KEYWORDS FOUND

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BOUNCE RATE


BOUNCE RATE

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LEADS GENERATED


LEADS GENERATED

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PAGES PER SESSION


PAGES PER SESSION

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As each business is different we are always keen to arrange a chat with you and one of our specialists so we can understand what you are trying to achieve, once we fully understand the project we will prepare a proposal for you to review with details of deliverables and exactly what to expect. Complete the form below for a FREE quote.

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Some of our customer feedback


"Click Intelligence is incredibly useful when executing your SEO strategy. It helps manage the time consuming task of manual outreach and content creation giving you time to focus on other tasks. Simon is incredibly knowledgeable and only practices white hat SEO so you know you’re in good hands"

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Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
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